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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-09-13 (in 4mo)

Last made up 2025-08-30

Watchouts

1 item

Cash

Latest balance sheet

Net assets

-£510K

lowest in 4 filed years

Employees

0

Average over period

Profit before tax

-£680K

Period ending 2024-12-31

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

4-year trend · latest reflected 2024-12-31

Metric Trend 2021-12-312022-12-312023-12-312024-12-31
Turnover
Operating profit -£16,750
Profit before tax -£680,214
Net profit -£510,160
Cash
Total assets less current liabilities £1£40,192,346
Net assets £1£1£1-£510,159
Equity £1£1£1-£510,159
Average employees 0
Wages
Directors' remuneration

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Year-on-year comparison hidden: this filing's period length differs materially from the prior year.

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2021-12-312022-12-312023-12-312024-12-31
Return on capital employed -0.0%
Gearing (liabilities / total assets) 101.2%
Current ratio 0.36x
Interest cover -0.02x

Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 4 times since incorporation — the current trading name was adopted 2025-04-29

  1. HERO UK HOLDINGS LIMITED 2025-04-29 → present
  2. ORGANIX BRANDS LIMITED 2025-04-01 → 2025-04-29
  3. HERO UK FOODS LIMITED 2023-01-27 → 2025-04-01
  4. HERO PRODUCTS LTD 2022-12-13 → 2023-01-27
  5. JUVELA LIMITED 2010-09-13 → 2022-12-13

Audit & accounting basis

Accounting basis
FRS 101
Reporting scope
Standalone (parent only)
Auditor
PKF Francis Clark
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The Board considers the company to be a going concern as it is supported by its ultimate parent company, Hero AG, which has agreed to provide continued support for at least a period of 12 months following the date of approval of these financial statements. The Board is satisfied that the support of the parent company will enable the company to meet its obligations as they fall due. The financial statements have therefore been prepared on a going concern basis.”

Group structure

  1. HERO UK HOLDINGS LIMITED · parent
    1. M&E Mills Limited 100% · England · holding company
    2. M&E Mills Holdings Ltd 100% · England · holding company
    3. The Mae Deli Limited 100% · England · manufacturing, marketing and distribution of natural, plant-based food products as well as a membership for a digital wellness.
    4. Deliciously Ella Ltd. 100% · England · supply of plant based foods to grocery retailers for sale to the general public.
    5. M&E Mills Manufacturing Ltd 100% · England · manufacture of natural plant based food products.
    6. Deliciously Ella Ireland Limited 100% · Ireland · non-trading
    7. Deliciously Ella US Inc. 100% · USA · marketing and distribution of natural, plant-based food products as well as a membership for a digital wellness.

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

4 active · 11 resigned

Name Role Appointed Born Nationality
KEFFEN, Rachel Secretary 2024-07-17
BOYENS, Karsten Director 2022-12-14 Aug 1971 German
SCHIERBAUM, Christian Director 2026-04-20 Mar 1971 German
SOLAND, Andreas Director 2024-07-17 Feb 1972 Swiss
Show 11 resigned officers
Name Role Appointed Resigned
LANE, Stephen Secretary 2017-09-27 2022-12-14
BAENZIGER, Rene Director 2012-02-20 2016-09-26
GODDARD, Matthew Thomas Director 2025-04-08 2025-11-05
HEIDENREICH, Stefan Fritz Ernst Director 2010-09-13 2012-02-20
LAWSON, Andrew Director 2010-09-13 2012-02-20
LENKE, Markus Director 2017-09-26 2025-07-30
MILLS, Matthew Kenneth Mackenzie Director 2025-11-05 2026-05-01
MITCHELL, Joeseph Director 2016-09-26 2017-09-26
MITCHELL, Joseph Director 2020-12-15 2022-12-14
MONKS, Claire Director 2017-09-27 2020-08-31
VERSLOOT, Robby Director 2024-07-17 2025-05-31

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Dr Arend Oetker Individual Shares 25–50%, Voting 25–50% 2016-04-06 Active

Filing timeline

Last 20 of 65 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2025-04-29 CERTNM Certificate change of name company PDF
  • 2025-04-01 CERTNM Certificate change of name company
  • 2025-04-01 CONNOT Change of name notice
  • 2023-01-27 CERTNM Certificate change of name company
Date Type Category Description
2026-05-11 TM01 officers Termination director company with name termination date PDF
2026-04-20 AP01 officers Appoint person director company with name date PDF
2026-01-04 AA accounts Accounts with accounts type full
2025-11-05 AP01 officers Appoint person director company with name date PDF
2025-11-05 TM01 officers Termination director company with name termination date PDF
2025-09-01 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-07-30 TM01 officers Termination director company with name termination date PDF
2025-06-05 TM01 officers Termination director company with name termination date PDF
2025-04-29 CERTNM change-of-name Certificate change of name company PDF
2025-04-08 AP01 officers Appoint person director company with name date PDF
2025-04-01 CERTNM change-of-name Certificate change of name company
2025-04-01 CONNOT change-of-name Change of name notice
2024-08-30 CS01 confirmation-statement Confirmation statement with updates PDF
2024-08-27 AA accounts Accounts with accounts type dormant PDF
2024-07-17 AP01 officers Appoint person director company with name date PDF
2024-07-17 AP01 officers Appoint person director company with name date PDF
2024-07-17 AP03 officers Appoint person secretary company with name date PDF
2023-09-11 AA accounts Accounts with accounts type dormant PDF
2023-09-11 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-01-27 CERTNM change-of-name Certificate change of name company

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
8

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
4

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page