HERO UK HOLDINGS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-09-13 (in 4mo)
Last made up 2025-08-30
Watchouts
Cash
—
Latest balance sheet
Net assets
-£510K
lowest in 4 filed years
Employees
0
Average over period
Profit before tax
-£680K
Period ending 2024-12-31
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
4 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Net assets
4-year trend · vs Consumer Discretionary median
Accounts
4-year trend · latest reflected 2024-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Turnover | — | — | — | — | |
| Operating profit | — | — | — | -£16,750 | |
| Profit before tax | — | — | — | -£680,214 | |
| Net profit | — | — | — | -£510,160 | |
| Cash | — | — | — | — | |
| Total assets less current liabilities | — | — | £1 | £40,192,346 | |
| Net assets | £1 | £1 | £1 | -£510,159 | |
| Equity | £1 | £1 | £1 | -£510,159 | |
| Average employees | — | — | — | 0 | |
| Wages | — | — | — | — | |
| Directors' remuneration | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Return on capital employed | — | — | — | -0.0% | |
| Gearing (liabilities / total assets) | — | — | — | 101.2% | |
| Current ratio | — | — | — | 0.36x | |
| Interest cover | — | — | — | -0.02x |
Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 4 times since incorporation — the current trading name was adopted 2025-04-29
- HERO UK HOLDINGS LIMITED 2025-04-29 → present
- ORGANIX BRANDS LIMITED 2025-04-01 → 2025-04-29
- HERO UK FOODS LIMITED 2023-01-27 → 2025-04-01
- HERO PRODUCTS LTD 2022-12-13 → 2023-01-27
- JUVELA LIMITED 2010-09-13 → 2022-12-13
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PKF Francis Clark
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Board considers the company to be a going concern as it is supported by its ultimate parent company, Hero AG, which has agreed to provide continued support for at least a period of 12 months following the date of approval of these financial statements. The Board is satisfied that the support of the parent company will enable the company to meet its obligations as they fall due. The financial statements have therefore been prepared on a going concern basis.”
Group structure
- HERO UK HOLDINGS LIMITED · parent
- M&E Mills Limited 100%
- M&E Mills Holdings Ltd 100%
- The Mae Deli Limited 100%
- Deliciously Ella Ltd. 100%
- M&E Mills Manufacturing Ltd 100%
- Deliciously Ella Ireland Limited 100%
- Deliciously Ella US Inc. 100%
Significant events
- “In September 2024, the company acquired 100% of the shareholding in M&E Mills Limited.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 11 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KEFFEN, Rachel | Secretary | 2024-07-17 | — | — |
| BOYENS, Karsten | Director | 2022-12-14 | Aug 1971 | German |
| SCHIERBAUM, Christian | Director | 2026-04-20 | Mar 1971 | German |
| SOLAND, Andreas | Director | 2024-07-17 | Feb 1972 | Swiss |
Show 11 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LANE, Stephen | Secretary | 2017-09-27 | 2022-12-14 |
| BAENZIGER, Rene | Director | 2012-02-20 | 2016-09-26 |
| GODDARD, Matthew Thomas | Director | 2025-04-08 | 2025-11-05 |
| HEIDENREICH, Stefan Fritz Ernst | Director | 2010-09-13 | 2012-02-20 |
| LAWSON, Andrew | Director | 2010-09-13 | 2012-02-20 |
| LENKE, Markus | Director | 2017-09-26 | 2025-07-30 |
| MILLS, Matthew Kenneth Mackenzie | Director | 2025-11-05 | 2026-05-01 |
| MITCHELL, Joeseph | Director | 2016-09-26 | 2017-09-26 |
| MITCHELL, Joseph | Director | 2020-12-15 | 2022-12-14 |
| MONKS, Claire | Director | 2017-09-27 | 2020-08-31 |
| VERSLOOT, Robby | Director | 2024-07-17 | 2025-05-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Dr Arend Oetker | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
Filing timeline
Last 20 of 65 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-04-29 CERTNM Certificate change of name company PDF
- 2025-04-01 CERTNM Certificate change of name company
- 2025-04-01 CONNOT Change of name notice
- 2023-01-27 CERTNM Certificate change of name company
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-11 | TM01 | officers | Termination director company with name termination date | |
| 2026-04-20 | AP01 | officers | Appoint person director company with name date | |
| 2026-01-04 | AA | accounts | Accounts with accounts type full | |
| 2025-11-05 | AP01 | officers | Appoint person director company with name date | |
| 2025-11-05 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-30 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-05 | TM01 | officers | Termination director company with name termination date | |
| 2025-04-29 | CERTNM | change-of-name | Certificate change of name company | |
| 2025-04-08 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-01 | CERTNM | change-of-name | Certificate change of name company | |
| 2025-04-01 | CONNOT | change-of-name | Change of name notice | |
| 2024-08-30 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-08-27 | AA | accounts | Accounts with accounts type dormant | |
| 2024-07-17 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-17 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-17 | AP03 | officers | Appoint person secretary company with name date | |
| 2023-09-11 | AA | accounts | Accounts with accounts type dormant | |
| 2023-09-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-01-27 | CERTNM | change-of-name | Certificate change of name company |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 4
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.