WELCOME TO THE FOLD LIMITED
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Next accounts due
2026-10-31 (in 5mo)
Last filed for 2025-01-31
Confirmation statement due
2026-06-07 (in 1mo)
Last made up 2025-05-24
Watchouts
Cash
£685K
-15.6% lowest in 6 filed years
Net assets
-£741K
-1,458.5% vs 2024
Employees
61
-11.6% vs 2024
Profit before tax
-£879K
+27.5% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The financial statements have been prepared on a going concern basis, which assumes that the Company will be able to realise continue to meet its liabilities in the normal course of business. ... However, the forecast indicates that, without additional funding, the Company will be unable to meet its liabilities as they fall due from May 2026. ... As a result, these conditions indicate that a material uncertainty exists which may cast significant doubt on the Company's ability to continue as a going concern.
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
7-year trend · vs Consumer Discretionary median
Accounts
7-year trend · latest reflected 2025-01-31
| Metric | Trend | 2020-01-31 | 2021-01-31 | 2021-02-01 | 2022-01-31 | 2023-01-31 | 2024-01-31 | 2025-01-31 |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | £17,888,160 | £18,511,066 | |
| Operating profit | — | — | — | — | — | -£1,058,917 | -£627,055 | |
| Profit before tax | — | — | — | — | — | -£1,212,585 | -£879,427 | |
| Net profit | — | — | — | — | — | -£1,212,585 | -£879,427 | |
| Cash | £2,146,918 | £1,909,912 | — | £1,111,605 | £910,731 | £811,524 | £684,561 | |
| Total assets less current liabilities | £2,847,311 | £2,376,744 | — | £900,800 | -£3,033,985 | £73,728 | -£177,923 | |
| Net assets | £2,140,338 | -£414,726 | — | -£1,828,326 | -£3,063,152 | £54,561 | -£741,220 | |
| Equity | £2,140,338 | -£414,726 | — | -£1,828,326 | -£3,063,152 | £54,561 | -£741,220 | |
| Average employees | 42 | 42 | — | 46 | 60 | 69 | 61 | |
| Wages | — | — | — | — | — | £3,173,415 | £2,881,852 | |
| Directors' remuneration | — | — | — | — | — | £325,000 | £265,302 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2024 → FY2025 · period ending 2025-01-31 vs 2024-01-31
-
Turnover
+3.5%
£17,888,160 £18,511,066
-
Cash
-15.6%
£811,524 £684,561
lowest in 6 filed years
-
Net assets
-1,458.5%
£54,561 -£741,220
-
Employees
-11.6%
69 61
-
Operating profit
+40.8%
-£1,058,917 -£627,055
-
Profit before tax
+27.5%
-£1,212,585 -£879,427
-
Wages
-9.2%
£3,173,415 £2,881,852
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-01-31 | 2021-01-31 | 2021-02-01 | 2022-01-31 | 2023-01-31 | 2024-01-31 | 2025-01-31 |
|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | — | -5.9% | -3.4% | |
| Net margin | — | — | — | — | — | -6.8% | -4.8% | |
| Return on capital employed | — | — | — | — | — | -1436.2% | 352.4% | |
| Current ratio | — | — | — | — | — | 0.98x | 0.89x | |
| Interest cover | — | — | — | — | — | -6.83x | -2.47x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- HaysMac LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“The financial statements have been prepared on a going concern basis, which assumes that the Company will be able to realise continue to meet its liabilities in the normal course of business. ... However, the forecast indicates that, without additional funding, the Company will be unable to meet its liabilities as they fall due from May 2026. ... As a result, these conditions indicate that a material uncertainty exists which may cast significant doubt on the Company's ability to continue as a going concern.”
Group structure
- WELCOME TO THE FOLD LIMITED · parent
- Welcome to the Fold Inc 100%
Significant events
- “In April 2024, the business launched a second own store in the City of London. In April 2025, the business launched a second own store in the Royal Exchange in London.”
- “Late in the year ended 31 January 2025, the company launched a successful Convertible Loan Note round, securing £0.7M of funding from existing shareholders.”
- “A further £0.9M was raised in February 2025 and £0.1M in May 2025 from Convertible Loan Notes.”
- “The company introduced a new operating model in August 2025 via a new US subsidiary (incorporated 17th March 2025) to reduce and offset increased tariffs.”
- “Post year end, a further £1,986,145 of convertible loan notes were issued in February 2025, May 2025 and January 2026.”
- “The company took out a further amortising facility of £750,000 in February 2025, repaid by 20th November 2025.”
- “A further £322,000 amortising facility was taken out in July 2025, repaid by 24th December 2025.”
- “In February 2025, Juni Capital withdrew a £400,000 facility.”
- “Funding from Juice of £1,000,000 was secured in June 2025, a revolving facility for stock and marketing invoices.”
- “In March 2026, the directors initiated an accelerated process to identify a buyer for the Company and/or its trade and assets.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 8 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| EVANS, Nicholas David | Director | 2015-12-17 | Mar 1967 | British |
| MCMASTER, Polly Matilda | Director | 2010-11-08 | Jun 1980 | British |
Show 8 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| JD SECRETARIAT LIMITED | Corporate Secretary | 2011-07-18 | 2013-03-28 |
| ALAMOUDI, Huda Mohammad | Director | 2012-07-04 | 2015-12-17 |
| CARGO, Janice Tanya | Director | 2015-12-17 | 2025-10-06 |
| MAINLAND, Cheryl Lee | Director | 2010-11-08 | 2012-05-31 |
| MAXWELL, Emmalene Danielle | Director | 2019-06-20 | 2025-07-31 |
| SCHELLEKENS, Merijntje Geertje | Director | 2012-07-04 | 2015-12-17 |
| SIMS, Richard Mervyn | Director | 2015-12-17 | 2026-01-13 |
| WARMISHAM, Barry Charles | Director | 2010-11-08 | 2010-11-08 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Active Gp Iv Llp | Corporate entity | Shares 25–50% | 2019-06-20 | Ceased 2026-01-19 |
| Mrs Polly Matilda Mcmaster | Individual | Voting 25–50% | 2017-05-24 | Ceased 2023-05-04 |
| Active Gp Iv Llp | Corporate entity | Shares 25–50%, Voting 25–50% | 2017-05-24 | Ceased 2018-06-07 |
| Ms Polly Matilda Mcmaster | Individual | Significant influence | 2016-11-08 | Active |
| Active Private Equity Advisory Llp | Corporate entity | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2018-06-07 |
| Active Gp Limited | Corporate entity | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
Filing timeline
Last 20 of 124 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-01-26 MA Memorandum articles
- 2026-01-26 RESOLUTIONS Resolution
- 2026-01-19 RESOLUTIONS Resolution
- 2025-06-20 RESOLUTIONS Resolution
- 2025-06-20 RESOLUTIONS Resolution
- 2025-06-20 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-06 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-05-06 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-04-04 | AA | accounts | Accounts with accounts type full | |
| 2026-03-30 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2026-01-26 | MA | incorporation | Memorandum articles | |
| 2026-01-26 | RESOLUTIONS | resolution | Resolution | |
| 2026-01-19 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2026-01-19 | SH20 | capital | Legacy | |
| 2026-01-19 | CAP-SS | insolvency | Legacy | |
| 2026-01-19 | RESOLUTIONS | resolution | Resolution | |
| 2026-01-13 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-09 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-07 | TM01 | officers | Termination director company with name termination date | |
| 2025-07-09 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-06-20 | RESOLUTIONS | resolution | Resolution | |
| 2025-06-20 | RESOLUTIONS | resolution | Resolution | |
| 2025-06-20 | MA | incorporation | Memorandum articles | |
| 2025-06-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-12 | CH01 | officers | Change person director company with change date | |
| 2024-10-16 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 19
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.