CROUD INC LTD
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Cash
£12M
-42% lowest in 3 filed years
Net assets
£37M
+139.7% highest in 3 filed years
Employees
293
+10.2% highest in 3 filed years
Profit before tax
-£8.1M
-339.3% lowest in 3 filed years
Net assets
3-year trend · vs Industrials median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-03-31
| Metric | Trend | 2023-03-31 | 2024-03-31 | 2025-03-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £23,458,841 | £25,603,465 | £25,828,488 | +0.9% | |
| Operating profit | £1,331,553 | £3,735,940 | -£8,408,097 | -325.1% | |
| Profit before tax | £1,357,749 | £3,401,917 | -£8,139,973 | -339.3% | |
| Net profit | £975,614 | £2,263,219 | -£8,010,701 | -454% | |
| Cash | £13,772,370 | £20,772,394 | £12,048,976 | -42% | |
| Total assets less current liabilities | £15,882,692 | £22,215,258 | £38,387,564 | +72.8% | |
| Net assets | £13,281,856 | £15,545,075 | £37,256,583 | +139.7% | |
| Equity | £13,281,856 | £15,545,075 | £37,256,583 | +139.7% | |
| Average employees | 266 | 266 | 293 | +10.2% | |
| Wages | £13,589,404 | £14,085,296 | £15,211,755 | +8% | |
| Directors' remuneration | £618,067 | £320,186 | £349,230 | +9.1% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-03-31 | 2024-03-31 | 2025-03-31 |
|---|---|---|---|---|
| Operating margin | 5.7% | 14.6% | -32.6% | |
| Net margin | 4.2% | 8.8% | -31.0% | |
| Return on capital employed | 8.4% | 16.8% | -21.9% | |
| Current ratio | 0.79x | 0.85x | 1.12x | |
| Interest cover | — | 5.76x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- RSM UK Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Notwithstanding the net current liability position, the directors have prepared the financial statements on a going concern basis. Auditors have not identified any material uncertainties relating to events or conditions that may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months.”
Group structure
- CROUD INC LTD · parent
- Croud Incorporated 100%
- Croud Australia PTY Ltd 100%
- Serpico Marketing Solutions Ltd 100%
- Verb Brands Limited 100%
- Born Group Ltd 100%
- Born Social Limited 100%
- Croud MENA DMCC 100%
- Vert Mobile LLC 100%
- Verb US LLC 100%
- Metageni Limited 100%
- Digital Business Development Limited 100%
Significant events
- “On 31 May 2024 the company acquired 100% of the share capital of Metageni Limited for up front consideration of £1,031,511, deferred consideration of £750,000 and contingent consideration which will be determined by reference to the results of the acquired business for the next two financial years. These acquisitions was financed by additional funding secured by the group during the period end of £13 5m from HSBC and Oak North”
- “During the financial year, the company acquired 100% of the ordinary share capital of Metageni Limited and Vert Mobile LLC.”
- “At 1 April 2025, the trade and assets of a fellow subsidiary company were moved to Croud Inc Ltd”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KNIGHT, Benjamin Wallace | Director | 2011-02-25 | May 1980 | British |
| SMITH, Luke Richard Battersby | Director | 2011-02-25 | Apr 1975 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DITCHBURN, Jonathan Aubrey | Director | 2014-05-21 | 2020-01-20 |
| MUNYUA, Victor | Director | 2011-02-25 | 2011-03-22 |
| WARD, Timothy John | Director | 2011-08-31 | 2020-01-20 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Croud Holdings Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-11-21 | Active |
| Mr Luke Richard Battersby Smith | Individual | Shares 25–50%, Shares 25–50% (as firm) | 2016-04-06 | Ceased 2019-11-21 |
| Mr Benjamin Wallace Knight | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2019-11-21 |
| Mr Tim Ward | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2019-11-21 |
Filing timeline
Last 20 of 82 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-05-22 RESOLUTIONS Resolution
- 2024-05-20 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-20 | AA | accounts | Accounts with accounts type full | |
| 2026-01-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-23 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-01-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-05 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-12-28 | AA | accounts | Accounts with accounts type full | |
| 2024-12-16 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-12-16 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-11-22 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-11-22 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-11-22 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-11-22 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-05-22 | RESOLUTIONS | resolution | Resolution | |
| 2024-05-20 | MA | incorporation | Memorandum articles | |
| 2024-05-09 | CH01 | officers | Change person director company with change date | |
| 2024-05-09 | CH01 | officers | Change person director company with change date | |
| 2024-05-09 | CH01 | officers | Change person director company with change date | |
| 2024-04-23 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-01-08 | AA | accounts | Accounts with accounts type full | |
| 2024-01-04 | AD03 | address | Move registers to sail company with new address |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.