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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-11-02 (in 6mo)

Last made up 2025-10-19

Watchouts

1 item

Cash

£4M

+47.5% highest in 5 filed years

Net assets

£6M

+29.4% highest in 5 filed years

Employees

85

+32.8% vs 2023

Profit before tax

£2M

-2.4% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

6-year trend · latest reflected 2024-12-31

Metric Trend 2019-12-312020-12-312021-12-312022-12-312023-12-312024-12-31
Turnover £12,647,171£13,966,349
Operating profit £2,393,566£2,214,031
Profit before tax £2,366,836£2,308,924
Net profit £1,720,735£1,642,303
Cash £335,977£829,019£732,575£2,461,083£3,629,007
Total assets less current liabilities £1,764,652£2,566,485£3,393,593£5,218,218£6,633,069
Net assets £1,428,584£1,863,532£2,692,674£4,681,535£6,056,698
Equity £1,428,584£1,863,532£2,692,674£3,120,377£4,681,535£6,056,698
Average employees 6485
Wages £2,373,415£2,846,375
Directors' remuneration £255,544£274,989

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2019-12-312020-12-312021-12-312022-12-312023-12-312024-12-31
Operating margin 18.9%15.9%
Net margin 13.6%11.8%
Return on capital employed 45.9%33.4%
Gearing (liabilities / total assets) 38.7%31.4%
Current ratio -1.85x-2.48x
Interest cover 89.55x4823.60x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 2 times since incorporation

  1. QUEENSMITH (GROUP) LTD 2023-07-21 → present
  2. HEARTS OF LONDON (GROUP) LTD 2019-03-22 → 2023-07-21
  3. HEARTS OF LONDON (UK) LTD 2011-03-30 → 2019-03-22

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
ML Audit LLP
Audit opinion
Qualified
Going concern
Affirmed

“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”

Group structure

  1. QUEENSMITH (GROUP) LTD · parent
    1. Central Diamond Company Ltd 1% · England
    2. Hearts Of London Ltd 1% · England

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

5 active · 0 resigned

Name Role Appointed Born Nationality
AFSHAR, Brett Director 2011-03-30 Aug 1974 British
AFSHAR, Natalie Elizabeth Director 2021-09-30 May 1975 British
CHRYSTAL, Catherine Director 2022-04-27 Mar 1965 British
DIXON, Emily Kate Director 2022-04-27 Sep 1986 British
NOBES, Sam Director 2022-04-27 Oct 1988 British

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mr Brett Afshar Individual Shares 75–100% 2016-07-01 Active

Filing timeline

Last 20 of 58 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2025-09-25 RESOLUTIONS Resolution
  • 2025-09-25 MA Memorandum articles
  • 2023-07-21 CERTNM Certificate change of name company
  • 2023-07-21 NM06 Change of name request comments
  • 2023-07-21 CONNOT Change of name notice
Date Type Category Description
2025-10-24 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-09-25 RESOLUTIONS resolution Resolution
2025-09-25 MA incorporation Memorandum articles
2025-06-12 AA accounts Accounts with accounts type group PDF
2024-10-21 CS01 confirmation-statement Confirmation statement with updates PDF
2024-09-27 AA accounts Accounts with accounts type total exemption full PDF
2023-10-23 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-09-26 AA accounts Accounts with accounts type total exemption full PDF
2023-08-16 MR04 mortgage Mortgage satisfy charge full
2023-07-21 CERTNM change-of-name Certificate change of name company
2023-07-21 NM06 change-of-name Change of name request comments
2023-07-21 CONNOT change-of-name Change of name notice
2022-12-20 CH01 officers Change person director company with change date PDF
2022-11-29 CH01 officers Change person director company with change date PDF
2022-11-09 CS01 confirmation-statement Confirmation statement with updates PDF
2022-09-29 AA accounts Accounts with accounts type total exemption full PDF
2022-05-26 SH01 capital Capital allotment shares PDF
2022-05-26 SH01 capital Capital allotment shares PDF
2022-05-12 AP01 officers Appoint person director company with name date PDF
2022-05-12 AP01 officers Appoint person director company with name date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
4

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page