STRIKE LIMITED
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Next accounts due
2026-06-24 (in 1mo)
Last filed for 2024-03-31
Confirmation statement due
2026-05-19 (this month)
Last made up 2025-05-05
Watchouts
Cash
£2M
+87.6% vs 2023
Net assets
-£57M
-193.6% vs 2023
Employees
978
+111.7% vs 2023
Profit before tax
-£38M
-94.3% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The group has continued to make significant losses throughout the period ended 31 March 2024 and up to the date of signing of these financial statements. Such losses have been supported by further shareholder funding. As of 31 March 2024, the company had borrowings of £50.4m. A significant shareholder has confirmed that they will continue to support the company and the group for the foreseeable future and the shareholders have collectively confirmed they will not demand repayment of their loans to the company for at least a period of 12 months from the date of approval of these financial statements. The forecasts are subject to external market trends, the company's operational execution and the long-term availability of future funding. In light of such risks, there is a material uncertainty that may cast significant doubt on the company's and the group's ability to continue as a going concern. Notwithstanding this material uncertainty, the directors remain confident in the strategy, future direction, and long-term plans of the business. The directors therefore have a reasonable expectation that the company and the group will have adequate resources to continue in operational existence for the foreseeable future. Accordingly, the directors continue to adopt the going concern basis in preparing these financial statements.
-
Audit opinion: Qualified
Latest auditor's report carried a non-clean opinion.
Net assets
3-year trend · vs Real Estate median
Accounts
3-year trend · latest reflected 2024-03-31
| Metric | Trend | 2022-03-31 | 2023-03-31 | 2024-03-31 |
|---|---|---|---|---|
| Turnover | — | £13,226,522 | £31,132,139 | |
| Operating profit | — | -£18,436,954 | -£33,330,118 | |
| Profit before tax | — | -£19,457,955 | -£37,804,055 | |
| Net profit | — | -£19,218,342 | -£37,804,055 | |
| Cash | — | £821,391 | £1,540,883 | |
| Total assets less current liabilities | — | -£19,484,364 | -£56,630,722 | |
| Net assets | — | -£19,522,153 | -£57,326,208 | |
| Equity | -£75,586,936 | -£19,522,153 | -£57,326,208 | |
| Average employees | — | 462 | 978 | |
| Wages | — | £16,519,304 | £31,124,873 | |
| Directors' remuneration | — | £420,501 | £598,816 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-03-31 vs 2023-03-31
-
Turnover
+135.4%
£13,226,522 £31,132,139
-
Cash
+87.6%
£821,391 £1,540,883
-
Net assets
-193.6%
-£19,522,153 -£57,326,208
-
Employees
+111.7%
462 978
-
Operating profit
-80.8%
-£18,436,954 -£33,330,118
-
Profit before tax
-94.3%
-£19,457,955 -£37,804,055
-
Wages
+88.4%
£16,519,304 £31,124,873
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-03-31 | 2023-03-31 | 2024-03-31 |
|---|---|---|---|---|
| Operating margin | — | -139.4% | -107.1% | |
| Net margin | — | -145.3% | -121.4% | |
| Return on capital employed | — | 94.6% | 58.9% | |
| Current ratio | — | 0.10x | 0.10x | |
| Interest cover | — | -18.04x | -7.37x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- STRIKE LIMITED 2021-01-26 → present
- HOUSESIMPLE LIMITED 2011-05-05 → 2021-01-26
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- HW Fisher Audit
- Audit opinion
- Qualified
- Going concern
- Material uncertainty disclosed
“The group has continued to make significant losses throughout the period ended 31 March 2024 and up to the date of signing of these financial statements. Such losses have been supported by further shareholder funding. As of 31 March 2024, the company had borrowings of £50.4m. A significant shareholder has confirmed that they will continue to support the company and the group for the foreseeable future and the shareholders have collectively confirmed they will not demand repayment of their loans to the company for at least a period of 12 months from the date of approval of these financial statements. The forecasts are subject to external market trends, the company's operational execution and the long-term availability of future funding. In light of such risks, there is a material uncertainty that may cast significant doubt on the company's and the group's ability to continue as a going concern. Notwithstanding this material uncertainty, the directors remain confident in the strategy, future direction, and long-term plans of the business. The directors therefore have a reasonable expectation that the company and the group will have adequate resources to continue in operational existence for the foreseeable future. Accordingly, the directors continue to adopt the going concern basis in preparing these financial statements.”
Group structure
- STRIKE LIMITED · parent
- Purplebricks Property Limited 100%
- Purplebricks Mortgages Limited 100%
- Housesimple Limited 100%
- Strike Financial Services Limited 100%
Significant events
- “Subsequent to year end and through date of approval of these financial statements, the group and company received a total of £29.74m in additional loans from investors. The loans bear the same terms and conditions as previous loans as disclosed in note 18. In March 2025, the directors approved the allotment of up to 5,000 Ordinary Shares at a price of £20 per share. In August 2025, the directors approved the allotment of a further 2,500 Ordinary Shares at a price of £20 per share. Following these authorisations, and prior to the date of the approval of these financial statements, 522,500 Ordinary Shares of £0.01 were issued to Sir Charles William Dunstone, a majority shareholder, for cash consideration of £20 per share.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 8 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| HARRISON, Andrew John | Director | 2018-02-22 | Nov 1970 | British |
| HAYNES, Simon | Director | 2026-04-21 | Apr 1971 | British |
| STEVENSON, Heneage John | Director | 2013-09-30 | Mar 1978 | British |
Show 8 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CALDER, David George | Director | 2016-07-04 | 2017-08-07 |
| CLARKSON, Robert Patrick Kelvin | Director | 2015-01-30 | 2026-03-13 |
| GOSLING, Alexander | Director | 2011-05-05 | 2024-04-19 |
| GOSLING, Isabelle-Sophie Laetitia | Director | 2011-05-05 | 2018-07-03 |
| GRANT, Linda Margaret | Director | 2016-07-01 | 2018-02-22 |
| JACOBS, Laurence Barry | Director | 2012-12-18 | 2016-07-08 |
| KAHAN, Barbara | Director | 2011-05-05 | 2011-05-05 |
| MITCHELL, Samuel Paul Stewart | Director | 2018-01-25 | 2024-11-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Sir Charles William Dunstone | Individual | Shares 50–75%, Voting 50–75% | 2025-04-08 | Active |
| Sir Charles Dunstone | Individual | Voting 25–50% | 2016-04-06 | Ceased 2021-03-01 |
| Mr Alexander Gosling | Individual | Voting 25–50% | 2016-04-06 | Ceased 2020-05-15 |
| Mrs Isabelle Sophie Gosling | Individual | Voting 25–50% | 2016-04-06 | Ceased 2020-05-15 |
| Mr Robert Patrick Kelvin Clarkson | Individual | Voting 25–50% | 2016-04-06 | Ceased 2019-09-24 |
| Mr Roger Taylor | Individual | Voting 25–50% | 2016-04-06 | Ceased 2019-09-24 |
| Mr Timothy Simon Morris | Individual | Voting 25–50% | 2016-04-06 | Ceased 2019-09-24 |
Filing timeline
Last 20 of 172 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-02-03 RESOLUTIONS Resolution
- 2025-12-05 RESOLUTIONS Resolution
- 2025-09-08 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-22 | AP01 | officers | Appoint person director company with name date | |
| 2026-03-24 | AA01 | accounts | Change account reference date company previous shortened | |
| 2026-03-16 | TM01 | officers | Termination director company with name termination date | |
| 2026-02-09 | SH01 | capital | Capital allotment shares | |
| 2026-02-09 | SH01 | capital | Capital allotment shares | |
| 2026-02-03 | RESOLUTIONS | resolution | Resolution | |
| 2026-01-27 | SH01 | capital | Capital allotment shares | |
| 2025-12-18 | SH01 | capital | Capital allotment shares | |
| 2025-12-08 | SH01 | capital | Capital allotment shares | |
| 2025-12-05 | RESOLUTIONS | resolution | Resolution | |
| 2025-11-19 | SH01 | capital | Capital allotment shares | |
| 2025-09-26 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-09-25 | SH01 | capital | Capital allotment shares | |
| 2025-09-24 | AA | accounts | Accounts with accounts type group | |
| 2025-09-08 | RESOLUTIONS | resolution | Resolution | |
| 2025-09-05 | SH01 | capital | Capital allotment shares | |
| 2025-08-05 | SH01 | capital | Capital allotment shares | |
| 2025-07-22 | SH01 | capital | Capital allotment shares | |
| 2025-06-25 | SH01 | capital | Capital allotment shares | |
| 2025-06-11 | AA01 | accounts | Change account reference date company previous shortened |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 20
- Capital events
- 11
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.