THE BRAND MACHINE LIMITED
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Next accounts due
2027-03-31 (in 10mo)
Last filed for 2025-06-30
Confirmation statement due
2026-12-15 (in 7mo)
Last made up 2025-12-01
Watchouts
None on the register
Cash
£24M
+60.8% highest in 4 filed years
Net assets
£26M
+49.2% highest in 4 filed years
Employees
106
+10.4% highest in 4 filed years
Profit before tax
£12M
+444.2% vs 2024
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · latest reflected 2025-06-30
| Metric | Trend | 2019-01-31 | 2020-01-31 | 2021-06-30 | 2022-06-30 | 2024-06-30 | 2025-06-30 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £52,244,720 | £66,978,687 | |
| Operating profit | — | — | — | — | £2,082,850 | £11,632,692 | |
| Profit before tax | — | — | — | — | £2,122,761 | £11,551,457 | |
| Net profit | — | — | — | — | £1,534,132 | £8,629,294 | |
| Cash | — | — | £435 | £865 | £14,918,529 | £23,987,780 | |
| Total assets less current liabilities | — | — | -£3,663 | -£3,663 | £17,636,147 | £26,307,643 | |
| Net assets | — | — | — | — | £17,636,147 | £26,307,643 | |
| Equity | -£2,790 | -£3,663 | -£3,663 | -£3,663 | £17,636,147 | £26,307,643 | |
| Average employees | — | — | 48 | 77 | 96 | 106 | |
| Wages | — | — | — | — | £3,875,342 | £5,217,011 | |
| Directors' remuneration | — | — | — | — | £20,000 | £20,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2024 → FY2025 · period ending 2025-06-30 vs 2024-06-30
-
Turnover
+28.2%
£52,244,720 £66,978,687
-
Cash
+60.8%
£14,918,529 £23,987,780
highest in 4 filed years
-
Net assets
+49.2%
£17,636,147 £26,307,643
-
Employees
+10.4%
96 106
highest in 4 filed years
-
Operating profit
+458.5%
£2,082,850 £11,632,692
-
Profit before tax
+444.2%
£2,122,761 £11,551,457
-
Wages
+34.6%
£3,875,342 £5,217,011
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-01-31 | 2020-01-31 | 2021-06-30 | 2022-06-30 | 2024-06-30 | 2025-06-30 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 4.0% | 17.4% | |
| Net margin | — | — | — | — | 2.9% | 12.9% | |
| Return on capital employed | — | — | — | — | 11.8% | 44.2% | |
| Gearing (liabilities / total assets) | — | — | — | — | 39.9% | 37.6% | |
| Current ratio | — | — | — | — | 2.46x | 2.63x | |
| Interest cover | — | — | — | — | 63.86x | 65.01x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- THE BRAND MACHINE LIMITED 2013-10-30 → present
- FLYERS BRAND HOLDINGS LIMITED 2011-12-01 → 2013-10-30
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- RSM UK Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors believe that the financial statements of the company and of the group should be prepared on a going concern basis on the grounds that current and future sources of funding or support will be more than adequate for the company's and the group's needs. In making this assessment, the directors consider a period of at least twelve months from the date of approval of the financial statements and believe that no further disclosures relating to the ability of the company and the group to continue as a going concern need to be made in the financial statements.”
Group structure
- THE BRAND MACHINE LIMITED · parent
- Brand Machine International Limited 100%
- Brand Machine International Spolka z.o.o. 100%
- Brand Machine Group International Pty Ltd 100%
- Brand Machine International Corp 100%
- Brand Machine International GmbH 100%
Significant events
- “The new distribution centre opened in the prior year in the UK continued to operate well, improving service levels and reducing the overall cost of fulfilling orders.”
- “opened two new distribution centres in Australia and Europe (Poland) during the year, to support the ongoing growth of the business, local customers and sales teams, and strengthen our global distribution network.”
- “The group continued to invest in forging relationships with leading brands to improve the overall brand portfolio with which we work.”
- “extension of our existing agreement with US Polo Assn., delivered first season of trading with New Balance in the current financial year and also onboarded a well-recognised global brand with trading to commence from Q4 2025.”
- “The group renewed its £10m financing facility in the year, which remained undrawn given the healthy cash position.”
- “In April 2025, the Company issued 1 B Growth Share with a nominal value of £1 for a consideration of £77,500.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| JALIL, Jacqueline Anne | Secretary | 2011-12-01 | — | — |
| JALIL, Abu Talib | Director | 2011-12-01 | Aug 1965 | British |
| JALIL, Jacqueline Anne | Director | 2011-12-01 | Nov 1963 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mrs Jacqueline Anne Jalil | Individual | Shares 25–50% | 2023-10-16 | Active |
| Mr Abu Talib Jalil | Individual | Shares 50–75% | 2016-04-06 | Active |
Filing timeline
Last 20 of 49 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-04-29 MA Memorandum articles
- 2025-04-29 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-19 | CH01 | officers | Change person director company with change date | |
| 2026-01-19 | CH01 | officers | Change person director company with change date | |
| 2026-01-19 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2026-01-16 | RP01PSC01 | miscellaneous | Legacy | |
| 2026-01-05 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-11-06 | AA | accounts | Accounts with accounts type group | |
| 2025-04-29 | MA | incorporation | Memorandum articles | |
| 2025-04-29 | RESOLUTIONS | resolution | Resolution | |
| 2025-04-23 | SH01 | capital | Capital allotment shares | |
| 2025-02-24 | AA | accounts | Accounts with accounts type group | |
| 2024-12-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-04 | CH03 | officers | Change person secretary company with change date | |
| 2024-10-11 | CH01 | officers | Change person director company with change date | |
| 2024-10-11 | CH01 | officers | Change person director company with change date | |
| 2024-01-12 | AA | accounts | Accounts with accounts type group | |
| 2024-01-04 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-01-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-25 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2023-09-01 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-07-26 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 1
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.