THE PURE GOLD GROUP LTD
Get an alert when THE PURE GOLD GROUP LTD files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2027-04-03 (in 11mo)
Last made up 2026-03-20
Watchouts
None on the register
Cash
£2M
+2.5% vs 2024
Net assets
£7M
+68.9% highest in 6 filed years
Employees
28
+55.6% highest in 6 filed years
Profit before tax
£4M
+268.9% highest in 3 filed years
Net assets
8-year trend · vs Industrials median
Accounts
8-year trend · latest reflected 2025-03-31
| Metric | Trend | 2020-03-31 | 2021-03-31 | 2022-03-31 | 2022-04-01 | 2023-03-31 | 2023-04-01 | 2024-03-31 | 2025-03-31 |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £32,866,860 | — | £35,496,536 | £59,043,842 | |
| Operating profit | — | — | — | — | £2,871,697 | — | £1,038,679 | £4,244,228 | |
| Profit before tax | — | — | — | — | £2,866,308 | — | £1,102,813 | £4,067,943 | |
| Net profit | — | — | — | — | £1,948,585 | — | £777,570 | £3,041,743 | |
| Cash | £2,368,679 | £2,399,232 | £3,129,541 | — | £4,709,871 | — | £2,227,160 | £2,283,176 | |
| Total assets less current liabilities | £943,589 | £2,912,977 | £3,465,790 | — | £3,904,871 | — | £4,446,330 | £7,486,957 | |
| Net assets | £943,589 | £2,890,451 | £3,369,264 | — | £3,812,947 | — | £4,414,517 | £7,456,260 | |
| Equity | £943,589 | £2,890,451 | — | £4,674,399 | £3,812,947 | £3,812,947 | £4,414,517 | £7,456,260 | |
| Average employees | 6 | 8 | 12 | — | 16 | — | 18 | 28 | |
| Wages | — | — | — | — | £1,191,944 | — | £532,246 | £638,791 | |
| Directors' remuneration | — | — | — | — | £8,844 | — | £8,844 | £8,844 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
+66.3%
£35,496,536 £59,043,842
highest in 3 filed years
-
Cash
+2.5%
£2,227,160 £2,283,176
-
Net assets
+68.9%
£4,414,517 £7,456,260
highest in 6 filed years
-
Employees
+55.6%
18 28
highest in 6 filed years
-
Operating profit
+308.6%
£1,038,679 £4,244,228
highest in 3 filed years
-
Profit before tax
+268.9%
£1,102,813 £4,067,943
highest in 3 filed years
-
Wages
+20%
£532,246 £638,791
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-03-31 | 2021-03-31 | 2022-03-31 | 2022-04-01 | 2023-03-31 | 2023-04-01 | 2024-03-31 | 2025-03-31 |
|---|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 8.7% | — | 2.9% | 7.2% | |
| Net margin | — | — | — | — | 5.9% | — | 2.2% | 5.2% | |
| Return on capital employed | — | — | — | — | 73.5% | — | 23.4% | 56.7% | |
| Current ratio | — | — | — | — | — | — | 1.86x | 2.09x | |
| Interest cover | — | — | — | — | 526.82x | — | 40.94x | 144.31x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- THE PURE GOLD GROUP LTD 2015-09-28 → present
- JOSH SAUL LTD 2012-02-16 → 2015-09-28
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Harris & Trotter LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “Revenue reached £59.1 million, exceeding the £50 million target, driven by higher lead volumes, effective new marketing channels and sustained customer demand.”
- “Alongside this growth, the Group invested in operational capability and leadership to support future scale.”
- “Cultural investment, including the move to 16 Kirby Street and a focus on leadership and development, reinforced a high-performance organisation.”
- “Appointment of a Chief Operating Officer and Finance Controller”
- “Sales Manager and Head of Operations formalised into Senior Leadership Team”
- “Five?year growth ambition refreshed into a three?year Desired State to reflect market conditions and operational insight.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| SAUL, Joshua Robert | Director | 2012-02-16 | Apr 1982 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Pure Gold Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2025-03-13 | Active |
| The Pure Holding Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2022-02-23 | Active |
| Mrs Lauren Stella Saul | Individual | Shares 25–50%, Voting 25–50% | 2018-03-01 | Ceased 2022-02-23 |
| Mr Joshua Robert Saul | Individual | Shares 25–50%, Voting 25–50%, Appoints directors | 2016-04-06 | Ceased 2022-02-23 |
Filing timeline
Last 20 of 72 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-02-12 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-31 | AA | accounts | Accounts with accounts type full | |
| 2026-03-20 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-10 | AA01 | accounts | Change account reference date company previous extended | |
| 2025-09-01 | AA | accounts | Accounts with accounts type full | |
| 2025-08-27 | DISS40 | gazette | Gazette filings brought up to date | |
| 2025-08-26 | GAZ1 | gazette | Gazette notice compulsory | |
| 2025-03-30 | AA01 | accounts | Change account reference date company current shortened | |
| 2025-03-20 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-03-20 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-02-12 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-02-12 | SH20 | capital | Legacy | |
| 2025-02-12 | CAP-SS | insolvency | Legacy | |
| 2025-02-12 | RESOLUTIONS | resolution | Resolution | |
| 2025-01-08 | SH08 | capital | Capital name of class of shares | |
| 2024-11-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-03-28 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-12-28 | AA01 | accounts | Change account reference date company previous shortened | |
| 2023-11-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-10-13 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-10-13 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 3
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.