SO PURPLE GROUP LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  +13.8%

  £12,152,613 → £13,831,234

• Cash

  -9.4%

  £2,167,621 → £1,963,043

• Net assets

  +11.4%

  -£8,973,667 → -£7,953,578

• Employees

  +28.4%

  74 → 95

  highest in 4 filed years

• Operating profit

  +2,054.7%

  -£79,086 → £1,545,881

• Profit before tax

  +228.1%

  -£795,397 → £1,018,810

• Wages

  +5.1%

  £6,398,734 → £6,725,737

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

1. SO PURPLE GROUP LIMITED 2012-09-18 → present
2. SO PURPLE LIMITED 2012-08-21 → 2012-09-18

Accounting basis

FRS 102

Reporting scope

Consolidated group

Abridged

Yes — abridged accounts (limited disclosure)

Auditor

PM+M Solutions for Business LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The financial statements have been prepared on a going concern basis. The Directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable future, and at least for the next 12 months from the date of approval of these financial statements. This assessment is supported by the following key factors: Current Profitability: The Group has demonstrated a sustainable business model, with strong reverue growth and improved profitability. For the year ended 31 January 2025, the Group reported an adjusted EBITDA profit of £1.79m, a significant increase from the prior year. Positive Cash Flow Forecasts: Internal forecasts and cash flow projections indicate that the Group will maintain sufficient liquidity throughout the forecast period. The Group has robust financial controls in place and regularly reviews its financial position to ensure continued operational efficiency. Supportive Shareholder Base: The Group benefits from a strong and supportive shareholder base, which provides a foundation of financial stability and access to further equity investment should the need arise. Considering these factors, the Directors are confident that So Purple Group has the financial resources and external support necessary to meet its liabilities as they fall due and to continue its operations for the foreseeable future. Accordingly, the going concern basis of accounting remains appropriate in preparing these financial statements.”

Group structure

1. SO PURPLE GROUP LIMITED · parent
   1. Purple WiFi Holdings Ltd 100% · Holding company
   2. Purple WiFi Ltd 100% · Guest WiFi solutions
   3. Venue WiFi Ltd 100% · IT consultancy
   4. Purple WiFi Inc 100% · Guest WiFi Solutions

Significant events

• “The year ended 31 January 2025 was another year of strong performance for Purple, which saw revenues for the year increase year on year from £12.2m to £13.8m, representing a growth of 13.8%. This growth was driven by our strong recurring revenue base, as well as some large new customers coming on board.”
• “in January 2025 we made the decision to reduce headcount by approximately 20%, this was to ensure the business is operating as lean and efficiently as possible.”
• “The end of the financial year also saw us start focussing on the Purple ConneX app build; Purple ConneX will allow users to connect to Wi-Fi seamlessly and securely via a simple, user friendly app.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

7

last 12 months

Capital events

1

last 24 months

Officers appointed

1

last 12 months

Officers resigned

2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.