THE SERIOUS SWEET COMPANY LIMITED
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Cash
£776K
+12.3% vs 2024
Net assets
£4.6M
+51.6% highest in 6 filed years
Employees
87
-5.4% vs 2024
Profit before tax
£1.5M
+739.9% vs 2024
Net assets
6-year trend · vs Consumer Staples median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-06-30
| Metric | Trend | 2020-06-30 | 2021-06-30 | 2022-06-30 | 2023-06-30 | 2024-06-30 | 2025-06-30 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £8,444,037 | £11,886,650 | +40.8% | |
| Operating profit | — | — | — | — | £181,575 | £1,525,117 | +739.9% | |
| Profit before tax | — | — | — | — | £181,575 | £1,525,117 | +739.9% | |
| Net profit | — | — | — | — | £116,719 | £1,552,223 | +1,229.9% | |
| Cash | £1,448,221 | £1,411,919 | £1,307,996 | £793,195 | £691,455 | £776,245 | +12.3% | |
| Total assets less current liabilities | £1,939,813 | £2,299,643 | £2,779,304 | £3,025,463 | £3,207,038 | £4,732,155 | +47.6% | |
| Net assets | £1,858,590 | £2,207,343 | £2,552,304 | £2,890,463 | £3,007,182 | £4,559,405 | +51.6% | |
| Equity | £1,858,590 | £2,207,343 | £2,552,304 | £2,890,463 | £3,007,182 | £4,559,405 | +51.6% | |
| Average employees | 33 | 62 | 65 | 76 | 92 | 87 | -5.4% | |
| Wages | — | — | — | — | £2,254,244 | £2,257,654 | +0.2% | |
| Directors' remuneration | — | — | — | — | £12,597 | £12,570 | -0.2% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-06-30 | 2021-06-30 | 2022-06-30 | 2023-06-30 | 2024-06-30 | 2025-06-30 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 2.2% | 12.8% | |
| Net margin | — | — | — | — | 1.4% | 13.1% | |
| Return on capital employed | — | — | — | — | 5.7% | 32.2% | |
| Gearing (liabilities / total assets) | — | — | — | — | 49.1% | 42.7% | |
| Current ratio | — | — | — | — | 1.58x | 2.03x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- THE SERIOUS SWEET COMPANY LIMITED 2012-10-15 → present
- SERIOUS SWEETS LIMITED 2012-09-20 → 2012-10-15
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Azets Audit Services Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the director has a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future, mainly due to the continued support from the director and other group companies.”
Significant events
- “Sales growth of 41% driven in part by significant expansion within the export market, which accounted for 49% of total sales, compared to 26% in the previous financial year.”
- “Gross profit increased by 54% compared to the prior year and represented 36% of sales (2024: 33%). This strong trading performance resulted in an overall profit for the year of £1,552,223 (2024: £116,719).”
- “As there continues to be ongoing volatility in commodity prices, as well as rising labour, energy and other input costs, the Company will continue to closely monitor its cost base and implement initiatives to improve operational efficiency, with the aim of reducing operating costs and sustaining profitability in future periods.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WHITEHEAD, Robert Nicholas | Director | 2012-09-20 | May 1961 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| JONES, Adam Paul | Secretary | 2012-09-20 | 2016-09-20 |
| JONES, Adam | Director | 2012-09-20 | 2016-09-20 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Zubrance Ltd | Corporate entity | Shares 75–100% | 2023-01-01 | Active |
| Mr Robert Nicholas Whitehead | Individual | Significant influence | 2016-04-06 | Active |
Filing timeline
Last 20 of 43 total filings
Material constitutional events — rename, articles re-file, resolution
- 2018-11-19 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-31 | AA | accounts | Accounts with accounts type full | |
| 2025-10-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-23 | AA | accounts | Accounts with accounts type small | |
| 2025-05-06 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-10-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-06-26 | AA | accounts | Accounts with accounts type small | |
| 2023-11-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-10 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-10-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-03-28 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-01-18 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2021-10-15 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2021-02-22 | AA | accounts | Accounts with accounts type total exemption full | |
| 2020-11-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-07-10 | AA | accounts | Accounts with accounts type small | |
| 2019-10-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-02-21 | AA | accounts | Accounts with accounts type small | |
| 2018-12-12 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2018-11-19 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.