PIXEL TOYS LTD
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Cash
£2.2M
-39.8% lowest in 3 filed years
Net assets
-£12M
-153.3% lowest in 3 filed years
Employees
111
+11% highest in 3 filed years
Profit before tax
-£7.3M
+30.7% vs 2024
Net assets
3-year trend · vs Technology median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-09-30
| Metric | Trend | 2023-09-30 | 2024-09-30 | 2025-09-30 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | — | — | £6,302,366 | — | |
| Operating profit | — | -£10,509,471 | -£7,349,979 | +30.1% | |
| Profit before tax | — | -£10,485,134 | -£7,261,295 | +30.7% | |
| Net profit | -£9,357,797 | -£10,582,696 | -£7,844,850 | +25.9% | |
| Cash | £4,296,502 | £3,604,266 | £2,170,691 | -39.8% | |
| Total assets less current liabilities | £1,142,317 | -£3,883,239 | -£10,674,362 | -174.9% | |
| Net assets | £1,139,963 | -£4,689,250 | -£11,877,830 | -153.3% | |
| Equity | £1,139,963 | -£4,689,250 | — | — | |
| Average employees | 85 | 100 | 111 | +11% | |
| Wages | £5,530,647 | £6,774,954 | £8,886,214 | +31.2% | |
| Directors' remuneration | £371,456 | £385,200 | £840,409 | +118.2% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-09-30 | 2024-09-30 | 2025-09-30 |
|---|---|---|---|---|
| Operating margin | — | — | -116.6% | |
| Net margin | — | — | -124.5% | |
| Gearing (liabilities / total assets) | — | 155.4% | 210.7% | |
| Current ratio | — | 0.58x | 0.38x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Ballards LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements have been prepared on a going concern basis. Having taken into account the continued financial performance experienced to date, together with forecast revenues, the company's ongoing operational expenditure, and the likely capital additions and likely capital repayments, the company's directors have concluded that it is appropriate that these financial statements are prepared and presented using the going concern principle.”
Significant events
- “During the year to 30th September 2025, the Company's turnover increased to £6,302,366 (2024: £Nil) due to the funding nature of the company's principal, external development project. Pixel Toys continued to develop a major as-yet-unannounced title for a third-party publisher for which it received revenue on a cost plus basis since April 2025.”
- “Since Jan 1st 2024 the company has claimed Video Games Expenditure Credit (VGEC) which is shown in the P&L as other income, from which there is a notional tax provision (cost) of 25%.”
- “During 2025/26 the Company will continue to provide client development services, working alongside its US-based investor and publishing partner. The progress to date in the current year has been satisfactory and the directors expect this to continue.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WAFER, Andrew Robb | Director | 2012-10-24 | Apr 1979 | British |
| ZORO, Alexander Charles William | Director | 2012-09-25 | Sep 1975 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Scopely Inc. | Corporate entity | Shares 50–75% | 2020-12-01 | Active |
| Mr Alexander Charles William Zoro | Individual | Voting 25–50% | 2016-04-06 | Active |
| Mr Andrew Robb Wafer | Individual | Voting 25–50% | 2016-04-06 | Active |
Filing timeline
Last 20 of 69 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-09-18 RESOLUTIONS Resolution
- 2023-09-18 MA Memorandum articles
- 2022-12-07 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-15 | AA | accounts | Accounts with accounts type full | |
| 2025-05-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-18 | AA | accounts | Accounts with accounts type full | |
| 2024-05-14 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-05-07 | SH01 | capital | Capital allotment shares | |
| 2024-02-29 | SH01 | capital | Capital allotment shares | |
| 2024-01-15 | AA | accounts | Accounts with accounts type full | |
| 2023-11-03 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-10-11 | SH01 | capital | Capital allotment shares | |
| 2023-10-10 | SH08 | capital | Capital name of class of shares | |
| 2023-09-18 | RESOLUTIONS | resolution | Resolution | |
| 2023-09-18 | MA | incorporation | Memorandum articles | |
| 2023-09-14 | SH01 | capital | Capital allotment shares | |
| 2023-05-13 | AA | accounts | Accounts with accounts type group | |
| 2022-12-07 | RESOLUTIONS | resolution | Resolution | |
| 2022-12-02 | SH01 | capital | Capital allotment shares | |
| 2022-11-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-11-03 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2022-11-03 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2022-11-03 | PSC05 | persons-with-significant-control | Change to a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 1
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.