LOYALTYLION LTD

• ⚠

  Material uncertainty over going concern

  Due to the sensitivity of the forecasts to key assumptions, including the level of modest revenue growth and the achievement of planned cost controls, a material uncertainty exists that may affect the group's and parent company's ability to continue as a going concern. Based on the factors above, the directors are satisfied that the group and parent company has adequate resources to continue in operational existence for the foreseeable future and therefore continue to adopt the going concern basis of preparation. The financial statements do not include the adjustments that would be required if the going concern basis were no longer appropriate.

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  +2.9%

  £10,567,559 → £10,878,414

• Cash

  -47.4%

  £2,886,016 → £1,516,857

• Net assets

  -39%

  -£2,734,814 → -£3,801,744

  lowest in 4 filed years

• Employees

  -22.4%

  85 → 66

• Operating profit

  +56.4%

  -£3,467,096 → -£1,510,748

• Profit before tax

  +49.2%

  -£4,141,235 → -£2,102,184

• Wages

  -20.3%

  £9,196,900 → £7,327,593

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

1. LOYALTYLION LTD 2013-07-23 → present
2. PRIZGO LTD 2012-10-23 → 2013-07-23

Accounting basis

FRS 102

Reporting scope

Consolidated group

Auditor

RSM UK Audit LLP

Audit opinion

Unqualified (clean)

Going concern

Material uncertainty disclosed

“Due to the sensitivity of the forecasts to key assumptions, including the level of modest revenue growth and the achievement of planned cost controls, a material uncertainty exists that may affect the group's and parent company's ability to continue as a going concern. Based on the factors above, the directors are satisfied that the group and parent company has adequate resources to continue in operational existence for the foreseeable future and therefore continue to adopt the going concern basis of preparation. The financial statements do not include the adjustments that would be required if the going concern basis were no longer appropriate.”

Group structure

1. LOYALTYLION LTD · parent
   1. LoyaltyLion Inc 100% · United States · Digital Marketing

Significant events

• “During the year, the company restructured its debt facility causing the repayment conclusion date to be extended from March 2028 to March 2030. Following further restructuring after the balance sheet end date, the loan continues to incur interest at 14.5% and the principal repayments are scheduled to commence from September 2027.”
• “In April 2022, a $12m debt facility was taken out, of which $4m was drawn down. In October 2023, the company repaid the $4m and then withdrew an additional $5.3m.”
• “On 25 September 2019, the parent company issued 203,842 warrant shares to the lender, exercisable by the warrant holder 10 years from issue. At the balance sheet date, these warrants have not been exercised.”
• “On 5 April 2022 the parent company issued further 372,141 warrant shares in relation to the new debt facility. In August 2025 further restructuring guaranteed a value of $1m on these warrants. The warrants are exercisable by the warrant holder within 10 years from issue. On 21 October 2025, the warrant was amended and restated to include a guaranteed return of USD 1 million.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

4

last 12 months

Capital events

0

last 24 months

Officers appointed

1

last 12 months

Officers resigned

1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.