WPP DATA & TECHNOLOGY SOLUTIONS LTD
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-02-18 (in 9mo)
Last made up 2026-02-04
Watchouts
None on the register
Cash
—
Latest balance sheet
Net assets
-£70M
-47.8% vs 2023
Employees
151
+31.3% vs 2023
Profit before tax
-£22M
-70.8% vs 2023
Net assets
2-year trend · vs Technology median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £31,462,000 | £66,001,000 | |
| Operating profit | -£8,673,000 | -£17,919,000 | |
| Profit before tax | -£13,098,000 | -£22,365,000 | |
| Net profit | -£13,098,000 | -£23,334,000 | |
| Cash | — | — | |
| Total assets less current liabilities | -£47,227,000 | -£69,485,000 | |
| Net assets | -£47,587,000 | -£70,331,000 | |
| Equity | -£47,587,000 | -£70,331,000 | |
| Average employees | 115 | 151 | |
| Wages | £11,718,000 | £17,017,000 | |
| Directors' remuneration | £295,000 | £343,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+109.8%
£31,462,000 £66,001,000
-
Cash
—
Not reported
-
Net assets
-47.8%
-£47,587,000 -£70,331,000
-
Employees
+31.3%
115 151
-
Operating profit
-106.6%
-£8,673,000 -£17,919,000
-
Profit before tax
-70.8%
-£13,098,000 -£22,365,000
-
Wages
+45.2%
£11,718,000 £17,017,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -27.6% | -27.1% | |
| Net margin | -41.6% | -35.4% | |
| Return on capital employed | 18.4% | 25.8% | |
| Gearing (liabilities / total assets) | 282.3% | 218.4% | |
| Current ratio | 0.31x | 0.28x | |
| Interest cover | -1.96x | -3.93x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 4 times since incorporation — the current trading name was adopted 2026-02-23
- WPP DATA & TECHNOLOGY SOLUTIONS LTD 2026-02-23 → present
- CHOREOGRAPH LIMITED 2021-04-26 → 2026-02-23
- 2SIXTY TECHNOLOGIES LIMITED 2015-06-05 → 2021-04-26
- ESSENCE DIGITAL TECHNOLOGY LIMITED 2012-12-14 → 2015-06-05
- SNRDCO 3095 LIMITED 2012-11-29 → 2012-12-14
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After making enquiries, the Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for at least the next 12 months from the date of signing the financial statements.”
Significant events
- “Effective 1 January 2024, the intangible assets relating to Finecast Audience Planner and Nexus Growth Platform were transferred from GroupM UK Digital Limited, a fellow WPP company, for a consideration of £13,711,000.”
- “Revenue has increased by 110% during the year, increasing from £31,462,000 to £66,001,000 with new product revenues associated with Nexus Growth Platform.”
- “Net liabilities have increased 48% from £(47,587,000) to £(70,331,000) as the Company continues to make investments into intellectual property development which are expected to generate future economic benefits.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 22 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2016-02-29 | — | — |
| LITTLE, Adam Henry | Director | 2022-08-31 | Jan 1985 | Australian |
| MOONEY, Richard John | Director | 2025-12-03 | Nov 1978 | British |
| STEER, Alexander Philip | Director | 2025-02-28 | Dec 1982 | British |
Show 22 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DENTONS SECRETARIES LIMITED | Corporate Secretary | 2012-11-29 | 2015-11-05 |
| ASTLEY, Richard Thomas | Director | 2025-02-28 | 2025-12-03 |
| BARLOW, Colin | Director | 2017-03-24 | 2020-05-19 |
| BONSALL, Andrew Mark | Director | 2013-03-27 | 2015-11-05 |
| BRYAN, David John | Director | 2017-10-20 | 2019-06-27 |
| BYRD, Nicholas Gerard | Director | 2015-05-01 | 2017-10-26 |
| COLE, Alastair Stewart Leslie | Director | 2013-03-27 | 2014-09-12 |
| DONOVAN, Erin Elizabeth | Director | 2022-02-08 | 2022-04-13 |
| DORMIEUX, Jason Gary | Director | 2020-04-21 | 2021-11-30 |
| HARRIS, Andrew David | Director | 2012-11-29 | 2012-12-14 |
| ISAACS, Matthew Francis Anthony | Director | 2012-12-14 | 2015-11-05 |
| MCCANCE, Lee Michael | Director | 2022-02-08 | 2025-02-28 |
| MOORCROFT, Brendan George | Director | 2022-02-08 | 2023-06-30 |
| NANCARROW, Mark James St John | Director | 2012-12-14 | 2015-11-05 |
| NORMAN, Robert David | Director | 2015-11-05 | 2017-10-25 |
| PATTERSON, Mark | Director | 2015-11-05 | 2017-10-23 |
| SANTABARBARA, Anthony | Director | 2020-05-12 | 2022-02-09 |
| SHEBBEARE, Andrew William | Director | 2017-10-20 | 2020-03-26 |
| STEEL, Jonathan Douglas Hankin | Director | 2013-02-25 | 2013-09-18 |
| SYAL, Mark Sanjit | Director | 2013-03-27 | 2015-11-05 |
| WANCK, Rudiger | Director | 2015-11-05 | 2016-12-31 |
| SNR DENTON DIRECTORS LIMITED | Corporate Director | 2012-11-29 | 2012-12-14 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Wpp Samson Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2023-02-17 | Active |
| Essence Global Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2023-02-17 |
Filing timeline
Last 20 of 107 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-02-23 CERTNM Certificate change of name company PDF
- 2025-09-11 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-23 | CERTNM | change-of-name | Certificate change of name company | |
| 2026-02-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-12-19 | AP01 | officers | Appoint person director company with name date | |
| 2025-12-13 | AA | accounts | Accounts with accounts type full | |
| 2025-12-11 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-02 | SH01 | capital | Capital allotment shares | |
| 2025-09-11 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-09-11 | SH20 | capital | Legacy | |
| 2025-09-11 | CAP-SS | insolvency | Legacy | |
| 2025-09-11 | RESOLUTIONS | resolution | Resolution | |
| 2025-02-28 | AP01 | officers | Appoint person director company with name date | |
| 2025-02-28 | AP01 | officers | Appoint person director company with name date | |
| 2025-02-28 | TM01 | officers | Termination director company with name termination date | |
| 2025-02-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-02-12 | AD02 | address | Change sail address company with old address new address | |
| 2025-02-12 | AD04 | address | Move registers to registered office company with new address | |
| 2024-10-10 | AA | accounts | Accounts with accounts type full | |
| 2024-05-28 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-02-16 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-01-07 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 10
- Capital events
- 3
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.