ELEKDIRECT LIMITED
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Cash
£143k
+11.7% vs 2025
Net assets
-£4.2m
-177.3% lowest in 3 filed years
Employees
8
-33.3% lowest in 3 filed years
Profit before tax
-£2.7m
-23% lowest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Negative shareholders' funds
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2026-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 | 2026-03-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £4,031,000 | £4,832,000 | £5,957,000 | +23.3% | |
| Operating profit | -£1,778,000 | -£2,149,000 | -£2,677,000 | -24.6% | |
| Profit before tax | -£1,817,000 | -£2,177,000 | -£2,677,000 | -23% | |
| Net profit | -£1,803,000 | -£2,171,000 | -£2,679,000 | -23.4% | |
| Cash | £158,000 | £128,000 | £143,000 | +11.7% | |
| Total assets less current liabilities | — | -£1,512,000 | -£4,193,000 | -177.3% | |
| Net assets | £4,603,000 | -£1,512,000 | -£4,193,000 | -177.3% | |
| Equity | £4,603,000 | -£1,512,000 | -£4,193,000 | -177.3% | |
| Average employees | 13 | 12 | 8 | -33.3% | |
| Wages | £405,000 | £405,000 | £279,000 | -31.1% | |
| Directors' remuneration | — | — | — | — | |
| Directors' pension contributions | £13,000 | £14,000 | — | — | |
| Highest paid director | £2,000,000 | £2,200,000 | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 | 2026-03-31 |
|---|---|---|---|---|
| Operating margin | -44.1% | -44.5% | -44.9% | |
| Net margin | -44.7% | -44.9% | -45.0% | |
| Gearing (liabilities / total assets) | 91.6% | 102.6% | 107.5% | |
| Current ratio | 0.17x | 0.00x | 0.00x | |
| Interest cover | -45.59x | -76.75x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- ELEKDIRECT LIMITED 2014-05-21 → present
- DALLAS ACQUISITIONS LIMITED 2012-12-12 → 2014-05-21
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- KPMG LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Notwithstanding the Company's net current liabilities of £59.6m as at 31 March 2026, the financial statements have been prepared on a going concern basis which the Directors consider to be appropriate for the following reasons: The Company meets its day-to-day working capital requirements from its cash balances and the availability of the Group's £120m revolving credit facility, which expires in October 2028 and to which the Company is a party as an obligor and guarantor. The Directors have prepared base and sensitised cash flow forecasts for the Group for a period of at least 12 months from the expected approval of the financial statements ("the going concern period") which indicate that the Group will remain compliant with its covenants and will have sufficient funds through its existing cash balances and availability of funds from its revolving credit facility to meet its liabilities as they fall due for that period. The forecasts take account of current trading, management's view on future performance and their assessment of the impact of market uncertainty and volatility.”
Significant events
- “On 31 January 2026, the trade, assets and liabilities of Electrical Appliance Outlet Limited, a fellow subsidiary of AO World plc, were hived across to the Company.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FINNEMORE, Julie Angela Louise | Secretary | 2014-04-15 | — | — |
| ROBERTS, John Charles | Director | 2022-09-16 | Oct 1973 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CAUNCE, Stephen James | Director | 2012-12-12 | 2017-07-05 |
| EMMETT, Daniel Anthony | Director | 2018-04-19 | 2022-09-16 |
| HIGGINS, Jonathan Mark Stephen | Director | 2014-03-31 | 2014-03-31 |
| ROBERTS, John Charles | Director | 2012-12-12 | 2018-04-19 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Ao World Plc | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 54 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-04-24 RESOLUTIONS Resolution
- 2023-04-22 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-18 | AA | accounts | Accounts with accounts type full | |
| 2025-12-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-01 | AA | accounts | Accounts with accounts type full | |
| 2025-04-25 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-12-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-11-25 | AA | accounts | Accounts with accounts type full | |
| 2024-11-19 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-12-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-12 | AA | accounts | Accounts with accounts type full | |
| 2023-04-24 | RESOLUTIONS | resolution | Resolution | |
| 2023-04-22 | MA | incorporation | Memorandum articles | |
| 2023-04-06 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-03-30 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-12-21 | AA | accounts | Accounts with accounts type full | |
| 2022-12-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-22 | TM01 | officers | Termination director company with name termination date | |
| 2022-09-22 | AP01 | officers | Appoint person director company with name date | |
| 2022-01-31 | AA | accounts | Accounts with accounts type full | |
| 2021-12-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-02-01 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.