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Next accounts due

2026-06-30 (in 1mo)

Last filed for 2024-12-31

Confirmation statement due

2026-07-12 (in 2mo)

Last made up 2025-06-28

Watchouts

None on the register

Cash

£275K

-59.4% vs 2023

Net assets

£1M

-63.7% vs 2023

Employees

62

-8.8% vs 2023

Profit before tax

-£3M

+11.8% vs 2023

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £8,356,090£9,373,377
Operating profit -£2,959,123-£2,375,554
Profit before tax -£3,447,776-£3,042,299
Net profit -£3,171,684-£2,901,814
Cash £677,855£275,491
Total assets less current liabilities £7,105,832£2,597,417
Net assets £3,996,369£1,451,769
Equity £3,996,369£1,451,769
Average employees 6862
Wages £5,006,201£5,010,804
Directors' remuneration £691,728£759,587

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin -35.4%-25.3%
Net margin -38.0%-31.0%
Return on capital employed -41.6%-91.5%
Gearing (liabilities / total assets) 61.4%84.1%
Current ratio 1.23x0.51x
Interest cover -6.06x-3.56x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 3 times since incorporation

  1. SILVER BULLET DATA SERVICES GROUP PLC 2021-06-10 → present
  2. SILVER BULLET DATA SERVICES GROUP LIMITED 2019-11-27 → 2021-06-10
  3. IO TECHNOLOGIES GROUP LIMITED 2013-05-21 → 2019-11-27
  4. IO TECHNOLOGIES LIMITED 2013-05-13 → 2013-05-21

Audit & accounting basis

Accounting basis
IFRS
Reporting scope
Consolidated group
Auditor
Crowe U.K. LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The Directors have prepared and reviewed detailed budgets and forecasts covering the period to 31 December 2026 which are based on the strategic business plan. These consider all reasonably foreseeable circumstances and include consideration of trading results, cash flows and the level of facilities the Group requires on a month-by-month basis. The recent capital and debt restructuring completed on June 23rd 2025 and referred to in the notes to the accounts under Note 27 form part of the assessment made by management in applying the going concern basis in the preparation of the financial statements. The directors are confident that the Group will be able to raise any required funds to meet their strategic objectives.”

Group structure

  1. SILVER BULLET DATA SERVICES GROUP PLC · parent
    1. Silver Bullet Media Services Limited 100% · England and Wales · Marketing services and data technologies
    2. IOTEC Native Limited 100% · England and Wales · Dormant
    3. Silver Bullet Data Services Limited 100% · England and Wales · Marketing services and data technologies
    4. Silver Bullet Data Services Germany GmbH 100% · Germany · Marketing services and data technologies
    5. Silver Bullet Data Services Australia Pty Ltd 100% · Australia · Marketing services and data technologies
    6. Silver Bullet Data Services S.r.l (Previously Videobeet Italia S.r.l.) 100% · Italy · Marketing services and data technologies
    7. Technobeet S.r.l. 100% · Italy · Dormant
    8. Silver Bullet USA Inc. 100% · United States of America · Marketing services and data technologies
    9. Local Planet Data Services Ltd 51% · England and Wales · Marketing services and data technologies
    10. Silver Bullet AI Limited 100% · England and Wales · Marketing services and data technologies

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

7 active · 21 resigned

Name Role Appointed Born Nationality
ELLIS, Christopher John Secretary 2024-04-08
CLARKE, Steven Director 2021-05-27 Apr 1974 British
ELLIS, Christopher John Director 2024-04-08 Dec 1960 British
JAMES, Ian Director 2019-10-29 Oct 1975 British
NASR, Dara Director 2025-09-16 Sep 1975 British
SHARROCKS, Nigel Director 2020-07-16 Aug 1956 British
TORRIELLI, Umberto Director 2020-10-29 Nov 1982 Italian
Show 21 resigned officers
Name Role Appointed Resigned
KINDLON, Rory Thomas Secretary 2017-03-27 2020-10-29
POYNTON, Darren William Secretary 2020-10-29 2024-04-08
FOOT ANSTEY SECRETARIAL LIMITED Corporate Secretary 2013-12-10 2020-10-29
BASRAN, Parminder Director 2019-04-01 2019-06-07
BOWMAN, Thomas Kevin Director 2016-02-22 2016-09-08
BRITTAN, Sharon Director 2014-07-04 2019-10-29
CHAMBERLAIN, Henry William Haywood Director 2018-10-30 2019-04-01
HYDE, Stephen Andrew Director 2016-05-11 2019-08-31
KHAN-RUBALCABA, Annamaria Director 2024-04-08 2025-08-31
KINDLON, Rory Thomas Director 2013-12-01 2016-11-02
LISTER, Andrew Director 2019-06-07 2020-05-20
MCGREGOR, Charles Stuart Director 2014-11-01 2016-09-26
NEWNHAM, Eric Robert Director 2018-07-24 2020-01-31
POYNTON, Darren William Director 2021-05-27 2024-04-08
RAHMAN, Jenita Director 2017-03-27 2018-08-31
RATTLE, Martyn Director 2021-05-27 2025-08-31
SADLER, Keith John Director 2020-10-29 2023-03-07
THOMAS, Jeffrey Paul Director 2016-05-11 2021-04-29
WALLIS, William James Director 2014-07-04 2018-07-24
WITHERALL, Raoul Steven Director 2013-05-13 2014-12-23
WRIGHT, Paul David Godwin Director 2016-11-02 2018-09-28

Ownership

Persons with significant control

No persons with significant control on record.

Filing timeline

Last 20 of 192 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2025-08-18 RESOLUTIONS Resolution
  • 2024-08-20 RESOLUTIONS Resolution
Date Type Category Description
2025-09-30 AP01 officers Appoint person director company with name date PDF
2025-09-30 TM01 officers Termination director company with name termination date PDF
2025-09-30 TM01 officers Termination director company with name termination date PDF
2025-08-18 RESOLUTIONS resolution Resolution
2025-07-21 AA accounts Accounts with accounts type group
2025-07-08 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-06-25 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2025-02-12 AD01 address Change registered office address company with date old address new address PDF
2024-08-20 RESOLUTIONS resolution Resolution
2024-07-29 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-07-09 AA accounts Accounts with accounts type group
2024-04-11 AP03 officers Appoint person secretary company with name date PDF
2024-04-10 AP01 officers Appoint person director company with name date PDF
2024-04-10 AP01 officers Appoint person director company with name date PDF
2024-04-10 TM01 officers Termination director company with name termination date PDF
2024-04-10 TM02 officers Termination secretary company with name termination date PDF
2024-04-04 SH01 capital Capital allotment shares PDF
2024-04-04 SH01 capital Capital allotment shares PDF
2024-04-04 SH01 capital Capital allotment shares PDF
2024-04-04 SH01 capital Capital allotment shares PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
7

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page