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Next accounts due

2026-09-27 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-05-30 (this month)

Last made up 2025-05-16

Watchouts

1 item

Cash

£3K

+55.8% vs 2023

Net assets

£670K

+24.8% vs 2023

Employees

2

0% vs 2023

Profit before tax

£133K

+180.6% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

4-year trend · latest reflected 2024-12-31

Metric Trend 2020-12-312021-12-312023-12-312024-12-31
Turnover £702,126£15,704
Operating profit £2,081£137,775
Profit before tax £47,468£133,184
Net profit £2,021£47,468£133,184
Cash £2,088£3,253
Total assets less current liabilities £537,044£670,228
Net assets £537,044£670,228
Equity £537,044£670,228
Average employees 1122
Wages
Directors' remuneration

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2020-12-312021-12-312023-12-312024-12-31
Operating margin 0.3%877.3%
Net margin 6.8%848.1%
Return on capital employed 0.4%20.6%
Gearing (liabilities / total assets) 37.3%33.0%
Current ratio 1.07x1.35x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 1 time since incorporation

  1. MOBICUBE LIMITED 2016-05-24 → present
  2. AVYRA SYSTEMS UK LIMITED 2013-05-16 → 2016-05-24

Audit & accounting basis

Accounting basis
FRS 101
Reporting scope
Standalone (parent only)
Auditor
Gravita Audit II Limited
Audit opinion
Unqualified (clean)
Going concern
Material uncertainty disclosed

“As at 31 December 2024, the Company had a cash balance of £3,253 and is currently reliant on its parent company, Upstream Mobile Commerce Limited, for working capital funding. The directors of Upstream Mobile Commerce Limited have confirmed to the directors that it will continue to support the company for a period of at least 12 months after the date of signing these accounts. Upstream Mobile Commerce Limited, in its financial statements, has concluded that the going concern basis of accounting is appropriate. This conclusion is based on a number of assumptions including the successful completion of a debt restructuring agreement of the ultimate parent company, the rollover of existing debt by the banks, and optimistic projections of future operating cash flows. However, these assumptions involve significant judgment and uncertainty. Accordingly, the financial statements of Upstream Mobile Commerce Limited acknowledge that a material uncertainty exists which may cast significant doubt on its ability to continue as a going concern.”

Group structure

  1. MOBICUBE LIMITED · parent
    1. Avyra South Africa PTY LTD 100% · South Africa · operating in the mobile marketing sector
    2. Avyra Systems Limited Nigeria 99.95% · Nigeria · operating in the mobile marketing sector

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

1 active · 4 resigned

Name Role Appointed Born Nationality
KHOURY, Salim Joseph Director 2025-07-09 Jan 1969 British
Show 4 resigned officers
Name Role Appointed Resigned
BAUCK, Havar Director 2013-05-16 2016-03-31
FLEVOTOMOS, Dionysios Director 2016-03-31 2023-06-13
MANIATIS, Dimitrios Director 2023-11-20 2025-07-09
TOGKAS, Georgios Director 2023-06-13 2025-05-28

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Upstream Mobile Commerce Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2016-10-31 Active

Filing timeline

Last 20 of 71 total filings

Date Type Category Description
2025-10-24 AA accounts Accounts with accounts type full
2025-09-24 AD01 address Change registered office address company with date old address new address PDF
2025-07-18 AP01 officers Appoint person director company with name date PDF
2025-07-18 TM01 officers Termination director company with name termination date PDF
2025-05-29 TM01 officers Termination director company with name termination date PDF
2025-05-19 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-01-03 AA accounts Accounts with accounts type full
2024-05-23 AD02 address Change sail address company with old address new address PDF
2024-05-22 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-05-22 PSC05 persons-with-significant-control Change to a person with significant control PDF
2024-05-20 PSC05 persons-with-significant-control Change to a person with significant control PDF
2023-11-21 AP01 officers Appoint person director company with name date PDF
2023-11-09 AA accounts Accounts with accounts type full
2023-10-23 AD04 address Move registers to registered office company with new address PDF
2023-06-14 TM01 officers Termination director company with name termination date PDF
2023-06-14 AP01 officers Appoint person director company with name date PDF
2023-05-16 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-05-16 PSC05 persons-with-significant-control Change to a person with significant control PDF
2023-05-09 AD02 address Change sail address company with old address new address PDF
2022-12-24 AA accounts Accounts with accounts type full PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
6

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page