BEHAVIOURAL INSIGHTS LTD
Get an alert when BEHAVIOURAL INSIGHTS LTD files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£5.3m
+14.5% highest in 3 filed years
Net assets
£8.4m
+25.9% highest in 3 filed years
Employees
196
-2% lowest in 3 filed years
Profit before tax
£1.8m
+61.9% highest in 3 filed years
Net assets
3-year trend · vs Industrials median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2026-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 | 2026-03-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £23,095,954 | £25,683,279 | £24,436,675 | -4.9% | |
| Operating profit | -£1,298,519 | £1,068,090 | £1,791,660 | +67.7% | |
| Profit before tax | -£1,266,075 | £1,134,727 | £1,837,050 | +61.9% | |
| Net profit | -£1,070,053 | £776,959 | £1,791,611 | +130.6% | |
| Cash | £2,812,127 | £4,660,566 | £5,336,210 | +14.5% | |
| Total assets less current liabilities | £6,116,804 | £6,841,509 | £8,578,435 | +25.4% | |
| Net assets | £5,974,281 | £6,686,726 | £8,417,660 | +25.9% | |
| Equity | £5,974,281 | £6,686,726 | £8,417,660 | +25.9% | |
| Average employees | 221 | 200 | 196 | -2% | |
| Wages | £13,970,491 | £13,607,046 | £12,283,611 | -9.7% | |
| Directors' remuneration | £377,290 | £300,929 | £158,185 | -47.4% | |
| Directors' pension contributions | £19,305 | £10,865 | £5,443 | -49.9% | |
| Highest paid director | £196,608 | £143,474 | £50,277 | -65% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 | 2026-03-31 |
|---|---|---|---|---|
| Operating margin | -5.6% | 4.2% | 7.3% | |
| Net margin | -4.6% | 3.0% | 7.3% | |
| Return on capital employed | -21.2% | 15.6% | 20.9% | |
| Gearing (liabilities / total assets) | 50.3% | 49.8% | 37.8% | |
| Current ratio | 1.92x | 1.96x | 2.63x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- BEHAVIOURAL INSIGHTS LTD 2014-02-04 → present
- BEHAVIOURAL INSIGHTS TEAM LTD 2013-06-13 → 2014-02-04
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- RSM UK Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Group has sufficient cash reserves and has prepared cashflow forecasts through to March 2027 such that the Board is satisfied that the Group is able to operate as a going concern for the period of at least 12 months from the signature date of these accounts.”
Group structure
- BEHAVIOURAL INSIGHTS LTD · parent
- Behavioural Insights (US) Inc. 100%
- Behavioural Insights (Singapore) Pte Ltd 100%
- Behavioural Insights (Australia) Pty Ltd 100%
- Behavioural Insights (Canada) Ltd 100%
- Behavioural Insights (France) SAS 100%
- Behavioural Insights (LAC) S.A.S 99%
- Behavioural Insights Mexico, S.A. DE C.V. 99%
Significant events
- “The Group held a 7% shareholding in Be Applied Limited until 15 January 2026, when it was sold.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 19 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LEWIS, Jacqueline | Secretary | 2022-11-07 | — | — |
| CHITTENDEN, Andrew John | Director | 2022-11-01 | Mar 1970 | British |
| ELLISON, Jane Elizabeth | Director | 2024-01-22 | Aug 1964 | British |
| GURUMURTHY, Ravi Krishnan | Director | 2021-12-10 | May 1977 | British |
| INAN, Hurol | Director | 2022-11-01 | Jun 1967 | Australian |
| RICHARDS, Edward Charles | Director | 2022-04-25 | Aug 1965 | British |
Show 19 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| KERR, Nicola Alexandra | Secretary | 2015-04-01 | 2022-11-07 |
| BAKER, Janet | Director | 2014-02-04 | 2021-12-10 |
| COLLIGAN, Philip Albert | Director | 2014-02-04 | 2015-07-03 |
| COSTA, Elisabeth Marie | Director | 2020-04-01 | 2022-05-24 |
| EGAN, Mark Gerard John Oliver | Director | 2023-08-07 | 2025-08-06 |
| ELSTUB, Nathan Mark | Director | 2017-10-16 | 2021-05-26 |
| GIEVE, John, Sir | Director | 2021-12-10 | 2022-07-31 |
| GOULDEN, Helen | Director | 2015-07-03 | 2017-10-13 |
| HALPERN, David Solomon | Director | 2014-02-04 | 2024-07-31 |
| HOLMES, Peter David | Director | 2014-07-01 | 2018-07-31 |
| NÍ CHONAIRE, Aisling Sorcha | Director | 2022-05-24 | 2023-08-04 |
| RICHARDS, Trevor Richard | Director | 2021-05-26 | 2022-03-31 |
| RUDA, Simon Mayorcas | Director | 2017-07-26 | 2020-04-01 |
| SALOMON, Sebastian Fernando | Director | 2025-08-07 | 2026-08-27 |
| SERVICE, Owain Lee | Director | 2014-02-04 | 2018-11-30 |
| SUGG, Elizabeth Grace, Baroness | Director | 2022-11-01 | 2023-11-28 |
| TAYLOR, Robert Bruce | Director | 2018-10-01 | 2021-12-10 |
| WELSH, Edward Hedley Michael | Director | 2013-06-13 | 2014-02-04 |
| WEST, Ian Howard | Director | 2015-09-09 | 2021-12-10 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Behavioural Insights Trustee Company Limited (As Trustee Of The Behavioural Insights Employee Benefits Trust) | Corporate entity | Shares 25–50% (as trust), Voting 25–50% (as trust) | 2018-08-14 | Ceased 2021-12-10 |
| The Solicitor For The Affairs Of Her Majesty's Treasury | Corporate entity | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2021-12-10 |
| Nesta | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 108 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-05-30 RESOLUTIONS Resolution
- 2024-05-30 RESOLUTIONS Resolution
- 2024-05-30 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-10-14 | AA | accounts | Accounts with accounts type group | |
| 2026-09-01 | TM01 | officers | Termination director company with name termination date | |
| 2026-06-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-25 | AA | accounts | Accounts with accounts type group | |
| 2025-08-15 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-11 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-03 | AA | accounts | Accounts with accounts type group | |
| 2024-08-01 | TM01 | officers | Termination director company with name termination date | |
| 2024-06-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-30 | RESOLUTIONS | resolution | Resolution | |
| 2024-05-30 | RESOLUTIONS | resolution | Resolution | |
| 2024-05-30 | MA | incorporation | Memorandum articles | |
| 2024-01-22 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-27 | AA | accounts | Accounts with accounts type group | |
| 2023-11-29 | TM01 | officers | Termination director company with name termination date | |
| 2023-08-09 | AP01 | officers | Appoint person director company with name date | |
| 2023-08-07 | TM01 | officers | Termination director company with name termination date | |
| 2023-06-26 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-01-03 | AD01 | address | Change registered office address company with date old address new address |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.