DEXERTO LTD
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Next accounts due
2027-04-30 (in 11mo)
Last filed for 2025-07-31
Confirmation statement due
2026-07-15 (in 2mo)
Last made up 2025-07-01
Watchouts
None on the register
Cash
£521K
Latest balance sheet
Net assets
£2M
Equity attributable
Employees
77
Average over period
Profit before tax
-£368K
Period ending 2025-07-31
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · latest reflected 2025-07-31
| Metric | Trend | 2021-03-31 | 2022-03-31 | 2023-03-31 | 2024-07-31 | 2025-07-31 |
|---|---|---|---|---|---|---|
| Turnover | — | — | — | £16,848,252 | £11,001,644 | |
| Operating profit | — | — | — | £1,349,459 | -£231,570 | |
| Profit before tax | — | — | — | £1,217,496 | -£368,166 | |
| Net profit | — | — | — | £1,071,862 | -£394,996 | |
| Cash | — | — | £312,054 | £1,623,208 | £520,549 | |
| Total assets less current liabilities | — | — | — | £3,303,956 | £3,021,419 | |
| Net assets | — | — | — | £2,241,318 | £1,846,322 | |
| Equity | £275,777 | £703,265 | £410,529 | £2,241,318 | £1,846,322 | |
| Average employees | — | — | — | 90 | 77 | |
| Wages | — | — | — | £5,803,812 | £4,007,319 | |
| Directors' remuneration | — | — | — | £496,999 | £387,839 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2024 → FY2025 · period ending 2025-07-31 vs 2024-07-31
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-03-31 | 2022-03-31 | 2023-03-31 | 2024-07-31 | 2025-07-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | — | — | 8.0% | -2.1% | |
| Net margin | — | — | — | 6.4% | -3.6% | |
| Return on capital employed | — | — | — | 40.8% | -7.7% | |
| Current ratio | — | — | — | 2.13x | 1.57x | |
| Interest cover | — | — | — | 10.02x | -1.65x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- DEXERTO LTD 2015-03-19 → present
- DECERTO FRANCE LIMITED 2013-07-16 → 2015-03-19
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- AGP Accountancy & Tax Solutions Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's or the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- DEXERTO LTD · parent
- Dexerto Services, LLC 100%
- Omnidex Technologies Ltd 100%
Significant events
- “Performance during the year further evidenced the success of the business's transition to a broader, more sustainable in-house Direct Sales model, which was further accelerated by the structural shift in the search and editorial distribution landscape, most notably driven by changes in Google's role within the ecosystem.”
- “The Directors had anticipated this shift and proactively initiated a strategic pivot away from reliance on search-led traffic and associated monetisation.”
- “a corresponding 105% increase in Direct Sales to £9,490,808 (2024: £4,640,517) vindicates an earlier decision to pivot the revenue model and reinforces the importance of moving away from less predictable revenue streams towards those offering greater scalability and long-term value.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| HULSMANS, Nicolas | Director | 2013-07-16 | Sep 1993 | Belgian |
| KENT, Michael | Director | 2014-08-01 | Nov 1987 | British |
| MARSH, Christopher | Director | 2013-07-16 | Oct 1987 | British |
| NINO DE GUZMAN, Joshua Luis | Director | 2014-08-01 | Dec 1988 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MARSH, Christopher | Secretary | 2013-07-16 | 2019-03-31 |
| DARYANI, Ratankumar | Director | 2016-09-28 | 2021-10-20 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 62 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-10-02 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-30 | AA | accounts | Accounts with accounts type group | |
| 2025-07-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-08 | CH01 | officers | Change person director company with change date | |
| 2025-05-08 | CH01 | officers | Change person director company with change date | |
| 2025-04-15 | AA | accounts | Accounts with accounts type small | |
| 2025-04-08 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-11-08 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-10-21 | AA01 | accounts | Change account reference date company previous extended | |
| 2024-10-17 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-09-05 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-07-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-08 | CH01 | officers | Change person director company with change date | |
| 2024-07-08 | CH01 | officers | Change person director company with change date | |
| 2023-12-04 | AA | accounts | Accounts with accounts type small | |
| 2023-10-02 | RESOLUTIONS | resolution | Resolution | |
| 2023-09-26 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-08-18 | CH01 | officers | Change person director company with change date | |
| 2023-08-18 | CH01 | officers | Change person director company with change date | |
| 2023-08-18 | CH01 | officers | Change person director company with change date | |
| 2023-07-17 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.