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Cash

£11m

+19.2% highest in 3 filed years

Net assets

£12m

+34.6% highest in 3 filed years

Employees

189

-6.4% lowest in 3 filed years

Profit before tax

£3m

+22% highest in 3 filed years

Accounts

3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31

Metric Trend 2023-12-312024-12-312025-12-31 Δ vs prior
Turnover £53,502,425£46,596,134£60,506,268 +29.9%
Operating profit £1,609,617£2,395,288£2,902,681 +21.2%
Profit before tax £1,663,131£2,485,931£3,032,511 +22%
Net profit £1,183,353£1,823,117£2,297,559 +26%
Cash £7,858,092£9,614,478£11,463,965 +19.2%
Total assets less current liabilities £7,703,199£9,198,027£12,338,594 +34.1%
Net assets £7,529,441£9,120,070£12,271,924 +34.6%
Equity £7,529,441£9,120,070£12,271,924 +34.6%
Average employees 231202189 -6.4%
Wages £16,010,483£14,993,484£15,600,308 +4%
Directors' remuneration £265,000£250,000£231,667 -7.3%
Highest paid director £133,750£125,000£115,834 -7.3%

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-312025-12-31
Operating margin 3.0%5.1%4.8%
Net margin 2.2%3.9%3.8%
Return on capital employed 20.9%26.0%23.5%
Gearing (liabilities / total assets) 56.8%52.5%54.4%
Current ratio 1.71x1.87x1.65x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
HaysMac LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“Based on this review, the directors have concluded that the Group is able to meet its obligations as they fall due and have prepared the financial statements on the going concern basis.”

Group structure

  1. PULSE COMMS LTD · parent
    1. Pulse Comms (US) Limited 100% · England and Wales · Dormant
    2. Pace Comms GmbH 100% · Germany · Marketing Services
    3. Pulse Comms APAC PTE Limited 100% · Singapore · Marketing Services
    4. Transmittal Limited 100% · England and Wales · Dormant
    5. Pulse Comms (PL) sp.z.o.o. 100% · Poland · Marketing Services
    6. Pulse Comms (US) Inc 100% · United States · Marketing Services
    7. Earnest (London) Limited 100% · England and Wales · Advertising agency
    8. Pulse Comms ANZ PTY Limited 100% · Australia · Marketing Services
    9. Pulse Comms India Private Limited 100% · India · Marketing Services
    10. Earnezt Holdings Inc 100% · United States · Advertising agency

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 0 resigned

Name Role Appointed Born Nationality
BAGNALL, Nicola Secretary 2013-10-09 — —
BAGNALL, Christopher Paul Director 2013-10-09 Jul 1975 British
BAGNALL, Nicola Director 2016-07-21 Feb 1975 British

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mrs Nicola Bagnall Individual Shares 25–50%, Voting 25–50% 2016-04-06 Ceased 2020-12-08
Mr Christopher Bagnall Individual Shares 25–50%, Voting 25–50% 2016-04-06 Active
Mrs Nicola Bagnall Individual Shares 25–50%, Voting 25–50% 2016-04-06 Active

Filing timeline

Last 20 of 57 total filings

Date Type Category Description
2026-10-06 AAMD accounts Accounts amended with accounts type group
2026-09-16 AA accounts Accounts with accounts type group
2026-07-30 RP01SH01 miscellaneous Legacy
2026-04-30 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-05-16 AA accounts Accounts with accounts type group
2025-03-19 CS01 confirmation-statement Confirmation statement with updates PDF
2025-03-18 SH01 capital Capital allotment shares
2025-01-24 AD01 address Change registered office address company with date old address new address PDF
2024-10-09 CS01 confirmation-statement Confirmation statement with updates PDF
2024-06-15 AA accounts Accounts with accounts type group
2024-02-05 SH01 capital Capital allotment shares PDF
2023-11-07 CS01 confirmation-statement Confirmation statement with updates PDF
2023-08-09 AA accounts Accounts with accounts type group
2022-10-13 CS01 confirmation-statement Confirmation statement with updates PDF
2022-08-03 AD01 address Change registered office address company with date old address new address PDF
2022-04-26 AA accounts Accounts with accounts type group
2022-01-24 SH01 capital Capital allotment shares PDF
2021-10-28 CS01 confirmation-statement Confirmation statement with updates PDF
2021-10-08 AA accounts Accounts with accounts type group
2021-09-17 SH01 capital Capital allotment shares PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
4

last 12 months

Capital events
1

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page