AIRTIME REWARDS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-08-15 (in 3mo)
Last made up 2025-08-01
Watchouts
None on the register
Cash
£11M
+7.4% vs 2023
Net assets
£11M
+14.2% vs 2023
Employees
81
+17.4% vs 2023
Profit before tax
£3M
+19.1% vs 2023
Net assets
2-year trend · vs Technology median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £28,753,402 | £33,780,225 | |
| Operating profit | £2,748,191 | £3,142,622 | |
| Profit before tax | £2,863,195 | £3,410,194 | |
| Net profit | £2,446,218 | £2,775,450 | |
| Cash | £9,792,781 | £10,516,166 | |
| Total assets less current liabilities | £16,662,280 | £19,125,978 | |
| Net assets | £9,660,129 | £11,036,667 | |
| Equity | £9,660,129 | £11,036,667 | |
| Average employees | 69 | 81 | |
| Wages | £3,777,419 | £4,894,559 | |
| Directors' remuneration | £375,316 | £421,601 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+17.5%
£28,753,402 £33,780,225
-
Cash
+7.4%
£9,792,781 £10,516,166
-
Net assets
+14.2%
£9,660,129 £11,036,667
-
Employees
+17.4%
69 81
-
Operating profit
+14.4%
£2,748,191 £3,142,622
-
Profit before tax
+19.1%
£2,863,195 £3,410,194
-
Wages
+29.6%
£3,777,419 £4,894,559
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 9.6% | 9.3% | |
| Net margin | 8.5% | 8.2% | |
| Return on capital employed | 16.5% | 16.4% | |
| Gearing (liabilities / total assets) | 54.9% | 56.2% | |
| Current ratio | 3.71x | 3.30x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- AIRTIME REWARDS LIMITED 2014-11-28 → present
- QWKPAY LIMITED 2013-10-14 → 2014-11-28
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- PM+M Solutions for Business LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Management has assessed the going concern basis of accounting and concluded that it remains appropriate to continue to adopt the going concern basis in preparing these financial statements.”
Significant events
- “During the reporting period, the Company continued to expand its presence in the market as shown in the statement of comprehensive income on page 15 with an increase in turnover to £33.8m an increase of 17.5% from the prior year. This was achieved through the contribution of new members to the platform, sustainable growth of existing national retail partners and the introduction of 94 new national retail partners.”
- “During the financial year, the Company cancelled the existing Enterprise Management Incentive (EMI) scheme originally granted on 12 December 2019. In place of the cancelled scheme, a new EMI scheme was granted to eligible employees.”
- “During the year, some of the shares under the newly granted EMI scheme have already been cancelled, resulting in a further adjustment to the share-based payment expense.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WARD, Adam | Secretary | 2013-10-14 | — | — |
| GRAHAM, Joshua Spear | Director | 2015-02-26 | Jul 1990 | British |
| GRAHAM, Neale Spear | Director | 2015-08-07 | Aug 1962 | British |
| WARD, Adam Stuart | Director | 2013-10-14 | Sep 1979 | British |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| PUGH, James | Director | 2020-03-07 | 2025-09-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Adam Stuart Ward | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
| Mr Joshua Spear Graham | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
Filing timeline
Last 20 of 63 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-02-09 MA Memorandum articles
- 2024-02-09 RESOLUTIONS Resolution
- 2022-04-09 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-22 | SH01 | capital | Capital allotment shares | |
| 2025-10-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-18 | AA | accounts | Accounts with accounts type full | |
| 2025-09-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-23 | AA | accounts | Accounts with accounts type full | |
| 2024-08-01 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-02-09 | MA | incorporation | Memorandum articles | |
| 2024-02-09 | RESOLUTIONS | resolution | Resolution | |
| 2023-11-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-13 | AA | accounts | Accounts with accounts type full | |
| 2022-10-26 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-10-04 | AA | accounts | Accounts with accounts type small | |
| 2022-06-29 | SH06 | capital | Capital cancellation shares | |
| 2022-06-29 | SH03 | capital | Capital return purchase own shares | |
| 2022-04-20 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2022-04-20 | RP04SH01 | capital | Second filing capital allotment shares | |
| 2022-04-09 | RESOLUTIONS | resolution | Resolution | |
| 2022-04-06 | SH01 | capital | Capital allotment shares | |
| 2021-10-25 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2021-09-16 | AA | accounts | Accounts with accounts type small |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 1
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.