BRAVE BISON GROUP PLC
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Cash
£10M
+38.1% highest in 3 filed years
Net assets
£39M
+83.7% highest in 3 filed years
Employees
320
+66.7% highest in 3 filed years
Profit before tax
£682K
-65.1% lowest in 3 filed years
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £35,704,000 | £32,828,000 | £54,324,000 | +65.5% | |
| Operating profit | £1,055,000 | £1,895,000 | £1,023,000 | -46% | |
| Profit before tax | £1,110,000 | £1,952,000 | £682,000 | -65.1% | |
| Net profit | £3,389,000 | £2,261,000 | £1,510,000 | -33.2% | |
| Cash | £6,920,000 | £7,603,000 | £10,496,000 | +38.1% | |
| Total assets less current liabilities | £21,425,000 | £23,958,000 | £51,560,000 | +115.2% | |
| Net assets | £18,595,000 | £21,291,000 | £39,117,000 | +83.7% | |
| Equity | £18,595,000 | £21,291,000 | £39,117,000 | +83.7% | |
| Average employees | 251 | 192 | 320 | +66.7% | |
| Wages | £12,403,000 | £12,076,000 | £18,085,000 | +49.8% | |
| Directors' remuneration | £485,000 | £521,000 | £783,000 | +50.3% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 3.0% | 5.8% | 1.9% | |
| Net margin | 9.5% | 6.9% | 2.8% | |
| Return on capital employed | 4.9% | 7.9% | 2.0% | |
| Gearing (liabilities / total assets) | 39.0% | 34.9% | 49.5% | |
| Current ratio | 1.48x | 1.83x | 0.89x | |
| Interest cover | 7.38x | 9.72x | 2.34x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- BRAVE BISON GROUP PLC 2016-05-09 → present
- RIGHTSTER GROUP PLC 2013-10-30 → 2016-05-09
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Consolidated group
- Auditor
- Moore Kingston Smith LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The consolidated financial statements have been prepared on the going concern basis on the assumption that the Group continues in operational existence for the foreseeable future. The Directors have prepared detailed cash flow projections for at least twelve months from the date of approval of these consolidated financial statements, which are based on their current expectations of trading prospects, and accordingly the Directors have concluded that it is appropriate to continue to adopt the going concern basis in preparing these consolidated financial statements.”
Group structure
- BRAVE BISON GROUP PLC · parent
- 3 Reasons Limited 100%
- Best Response Media Limited 100%
- Brave Bison Bulgaria EOOD 100%
- Brave Bison Limited 100%
- Brave Bison Commerce Limited 100%
- Brave Bison Performance Limited 100%
- BuiltVisible Limited 100%
- Engage Digital Partners Limited 100%
- Engage Digital Partners Pty Limited 100%
- Engage Digital Partners Pvt Limited 100%
- MTM London Limited 100%
- Social Chain Limited 100%
- Social Chain USA Inc. 100%
- The Fifth Limited 100%
- The Mini Training Company Limited 100%
Significant events
- “On 2 March 2026, the Group acquired a 28% direct equity interest in System1 Group plc ("System1") by way of a share-for-share exchange with John Kearon, System1's founder and largest shareholder, and on-market purchases totalling £1.3 million (together the "Strategic Investment").”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 24 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FITZPATRICK, Clare | Secretary | 2026-05-06 | — | — |
| BROUGH, Gordon Haig | Director | 2022-07-11 | Aug 1959 | British |
| GREEN, Oliver Charles | Director | 2019-12-20 | Jan 1992 | British |
| GREEN, Theodore Samuel | Director | 2021-05-06 | Nov 1994 | British |
| LAW, Matthew John | Director | 2020-02-17 | Oct 1976 | British |
| MONAGHAN, Yvonne May | Director | 2026-05-01 | Apr 1958 | British |
| NORRIDGE, Philippa Kate | Director | 2020-02-05 | May 1979 | British |
Show 24 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CRANLEY, Gerard | Secretary | 2013-10-30 | 2015-09-09 |
| DAVIDS, Alex | Secretary | 2016-05-20 | 2019-04-16 |
| DORE, Niall Martin | Secretary | 2015-09-09 | 2016-05-20 |
| JASSAL, Vishal | Secretary | 2019-04-29 | 2020-09-04 |
| NORRIDGE, Philippa Kate | Secretary | 2020-09-04 | 2026-05-06 |
| GRAVITAS COMPANY SECRETARIAL SERVICES LIMITED | Corporate Secretary | 2015-09-09 | 2019-10-29 |
| BARNETT, John Anthony | Director | 2013-10-30 | 2016-09-21 |
| BROUGHTON, Michael Charles | Director | 2013-11-12 | 2015-11-16 |
| BURNS, Kate Maria | Director | 2018-07-06 | 2020-06-11 |
| CAMPBELL-WHITE, Paul Alexander | Director | 2017-10-26 | 2020-02-04 |
| CRANMER, Mark | Director | 2015-11-16 | 2018-06-13 |
| DE BEER, Charl Arno | Director | 2013-10-30 | 2015-01-05 |
| DEELEY, Kevin | Director | 2016-05-20 | 2017-09-15 |
| DORE, Niall Martin | Director | 2015-01-05 | 2016-05-20 |
| HUNGATE, Claire Elizabeth | Director | 2017-08-01 | 2019-04-03 |
| LIEBERMAN, Mark Stephen | Director | 2013-11-12 | 2015-11-16 |
| MACKENZIE, Ashley Calder | Director | 2015-11-16 | 2017-09-19 |
| MANSELL, Richard Charles | Director | 2015-11-16 | 2016-10-21 |
| MARSHALL, Paul Valen | Director | 2016-09-21 | 2020-01-20 |
| MATHEWSON, David Carr | Director | 2013-11-12 | 2015-11-16 |
| MILLER, Robin William, Sir | Director | 2015-11-16 | 2019-12-31 |
| MUIRHEAD, Charles Stacy | Director | 2013-10-30 | 2015-05-07 |
| MULCAHY, Miriam Therese | Director | 2019-08-01 | 2020-01-31 |
| WALKER, Patrick Joseph | Director | 2015-04-23 | 2016-06-15 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Tangent Marketing Services Limited | Corporate entity | Significant influence | 2020-04-16 | Active |
Filing timeline
Last 20 of 168 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-10-20 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-21 | AA | accounts | Accounts with accounts type group | |
| 2026-05-13 | SH01 | capital | Capital allotment shares | |
| 2026-05-07 | TM02 | officers | Termination secretary company with name termination date | |
| 2026-05-07 | AP03 | officers | Appoint person secretary company with name date | |
| 2026-05-01 | AP01 | officers | Appoint person director company with name date | |
| 2025-10-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-29 | RP01SH01 | miscellaneous | Legacy | |
| 2025-10-20 | RESOLUTIONS | resolution | Resolution | |
| 2025-10-17 | SH01 | capital | Capital allotment shares | |
| 2025-10-17 | SH01 | capital | Capital allotment shares | |
| 2025-10-17 | SH01 | capital | Capital allotment shares | |
| 2025-10-17 | SH02 | capital | Capital alter shares consolidation | |
| 2025-10-03 | SH01 | capital | Capital allotment shares | |
| 2025-10-03 | SH01 | capital | Capital allotment shares | |
| 2025-06-25 | AA | accounts | Accounts with accounts type group | |
| 2025-05-01 | SH01 | capital | Capital allotment shares | |
| 2024-11-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-17 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2024-10-17 | CERT18 | capital | Certificate capital reduction issued capital cancellation share premium cancellation capital redemption reserve | |
| 2024-10-17 | OC138 | capital | Legacy |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 14
- Capital events
- 11
- Officers appointed
- 2
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.