WARPAINT COSMETICS (2014) LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-09 (in 11mo)
Last made up 2026-03-26
Watchouts
None on the register
Cash
£5M
+353.4% highest in 4 filed years
Net assets
£19M
+77.7% highest in 4 filed years
Employees
81
+9.5% highest in 4 filed years
Profit before tax
£18M
+26.8% highest in 4 filed years
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · latest reflected 2024-12-31
| Metric | Trend | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | £29,491,033 | — | £35,566,536 | £55,376,412 | £61,095,296 | |
| Operating profit | — | £4,680,222 | — | £7,158,146 | £14,148,965 | £17,901,429 | |
| Profit before tax | — | £4,681,964 | — | £7,162,225 | £14,099,404 | £17,871,840 | |
| Net profit | — | £3,932,277 | — | £6,180,369 | £11,021,305 | £14,073,018 | |
| Cash | — | £2,282,468 | — | £2,971,812 | £1,023,943 | £4,642,679 | |
| Total assets less current liabilities | — | £6,639,428 | — | £7,454,424 | £10,621,817 | £18,906,988 | |
| Net assets | — | £6,204,101 | — | £7,389,467 | £10,415,767 | £18,503,781 | |
| Equity | £6,271,850 | £6,204,101 | £6,204,101 | £7,389,467 | £10,415,767 | £18,503,781 | |
| Average employees | — | 58 | — | 68 | 74 | 81 | |
| Wages | — | £2,896,101 | — | £3,289,350 | £3,525,904 | £4,244,901 | |
| Directors' remuneration | — | £560,514 | — | £543,027 | £777,083 | £1,300,900 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+10.3%
£55,376,412 £61,095,296
highest in 4 filed years
-
Cash
+353.4%
£1,023,943 £4,642,679
highest in 4 filed years
-
Net assets
+77.7%
£10,415,767 £18,503,781
highest in 4 filed years
-
Employees
+9.5%
74 81
highest in 4 filed years
-
Operating profit
+26.5%
£14,148,965 £17,901,429
highest in 4 filed years
-
Profit before tax
+26.8%
£14,099,404 £17,871,840
highest in 4 filed years
-
Wages
+20.4%
£3,525,904 £4,244,901
highest in 4 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | 15.9% | — | 20.1% | 25.6% | 29.3% | |
| Net margin | — | 13.3% | — | 17.4% | 19.9% | 23.0% | |
| Return on capital employed | — | 70.5% | — | 96.0% | 133.2% | 94.7% | |
| Current ratio | — | — | — | — | 1.49x | 1.98x | |
| Interest cover | — | 1560074.00x | — | 2116.54x | 285.49x | 277.74x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “W7, with sales in 2024 increasing by 10% to £61.1 million, accounting for 64% of total Group revenue in 2024 (2023: £55.4 million/64%).”
- “In the UK, W7 revenue was up 9% year-on-year, representing 28% of W7 sales in the year (2023: 30%). During 2024 there was an approximate 2.5 times increase in the space allocated to W7 in Superdrug.”
- “In 2024, W7 sales in Europe grew by 21% to £36.8 million (2023: £30.4 million), representing 56% of W7 sales (2023: 53%).”
- “In the US, W7 sales grew by 23% to £7.8 million in 2024 (2023: £6.3 million), and accounted for 12% of overall W7 sales (2023: 11%).”
- “The decision to fit solar panels at the Company's head office and warehouse premises at The Ridgeway Trading Estate, Iver.”
- “The grant of share options to all Group employees with performance criteria in the options for Neil Rodol, Sally Craig and Matthew Goldstein.”
- “The renewal and extension of the contract with Ward & Hagon Management Consultancy LLP for a period of two years from 1 January 2024.”
- “The appointments of Indira Thambiah and Sharon Daly as Non-Executive Directors to the board on 1 January 2024.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BAZINI, Samuel | Director | 2014-03-31 | Mar 1963 | British |
| MACLEOD, Eoin Alan | Director | 2014-03-31 | Sep 1962 | British |
| RODOL, Neil Simon | Director | 2024-02-28 | Sep 1962 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Warpaint Cosmetics Group Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 38 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-16 | AA | accounts | Accounts with accounts type full | |
| 2025-04-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-23 | AAMD | accounts | Accounts amended with accounts type full | |
| 2024-09-20 | AA | accounts | Accounts with accounts type full | |
| 2024-04-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-02-29 | AP01 | officers | Appoint person director company with name date | |
| 2023-07-19 | AA | accounts | Accounts with accounts type full | |
| 2023-05-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-01-24 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2022-09-02 | AA | accounts | Accounts with accounts type full | |
| 2022-03-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-10-01 | AA | accounts | Accounts with accounts type full | |
| 2021-04-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-09-22 | AA | accounts | Accounts with accounts type full | |
| 2020-04-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-07-24 | AA | accounts | Accounts with accounts type full | |
| 2019-04-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2018-09-28 | AA | accounts | Accounts with accounts type full | |
| 2018-04-10 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.