VAYNERMEDIA LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-03 (in 11mo)
Last made up 2026-03-20
Watchouts
None on the register
Cash
£1M
-53.2% lowest in 3 filed years
Net assets
£2M
-60.1% vs 2023
Employees
150
+8.7% highest in 3 filed years
Profit before tax
-£3M
-728.6% vs 2023
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · latest reflected 2024-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Turnover | — | — | — | £12,180,770 | £12,645,396 | |
| Operating profit | — | — | — | -£372,893 | -£2,820,136 | |
| Profit before tax | — | — | — | -£395,853 | -£3,279,891 | |
| Net profit | — | — | — | -£395,853 | -£3,279,891 | |
| Cash | — | £4,462,917 | — | £2,231,721 | £1,043,797 | |
| Total assets less current liabilities | — | — | — | £5,453,842 | £9,297,999 | |
| Net assets | — | — | — | £5,453,842 | £2,173,951 | |
| Equity | — | £4,466,688 | — | £5,453,842 | £2,173,951 | |
| Average employees | — | 116 | — | 138 | 150 | |
| Wages | — | — | — | £7,399,522 | £8,405,826 | |
| Directors' remuneration | — | — | — | £1,499,885 | £1,831,827 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+3.8%
£12,180,770 £12,645,396
-
Cash
-53.2%
£2,231,721 £1,043,797
lowest in 3 filed years
-
Net assets
-60.1%
£5,453,842 £2,173,951
-
Employees
+8.7%
138 150
highest in 3 filed years
-
Operating profit
-656.3%
-£372,893 -£2,820,136
-
Profit before tax
-728.6%
-£395,853 -£3,279,891
-
Wages
+13.6%
£7,399,522 £8,405,826
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | — | — | -3.1% | -22.3% | |
| Net margin | — | — | — | -3.2% | -25.9% | |
| Return on capital employed | — | — | — | -6.8% | -30.3% | |
| Gearing (liabilities / total assets) | — | — | — | 62.9% | 89.3% | |
| Current ratio | — | — | — | 1.57x | 1.03x | |
| Interest cover | — | — | — | -16.24x | -5.87x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- VAYNERMEDIA LIMITED 2015-10-26 → present
- VAYNERENG LIMITED 2014-04-17 → 2015-10-26
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Standalone (parent only)
- Auditor
- Moore Kingston Smith LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors' have prepared forecasts covering the period to December 2026 which indicate that, the Company will continue to trade however further losses are forecast for both FY25 and FY26. VaynerX LLC, the parent company, has confirmed that it will provide financial support to the company to meet its financial liabilities as they fall due. The directors' consider that VaynerX LLC has sufficient consolidated net assets and cash reserves to provide this support if required. The directors' are therefore confident in our 2025 outlook, supported by strategic actions implemented in late 2024 that position us to return to profitable growth.”
Significant events
- “In 2024 the company went through a restructuring in December 2024 in order to reduce the number of retained staff moving forward.”
- “Redundancy payments in the year amount to £479,812 (2023 - £103,823).”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| YUDKIN, Marc | Secretary | 2023-12-01 | — | — |
| HARKER, Alan | Director | 2018-01-19 | Jun 1965 | American |
| VAYNERCHUK, Gary | Director | 2014-04-17 | Nov 1975 | American |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| VAYNERCHUK, Alan Jack | Director | 2014-04-17 | 2018-12-05 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Vayner International Inc. | Corporate entity | Shares 75–100%, Voting 75–100% | 2018-12-13 | Ceased 2018-12-13 |
| Mr Gary Vaynerchuk | Individual | Significant influence | 2018-12-13 | Active |
Filing timeline
Last 20 of 47 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-24 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-07-30 | AA | accounts | Accounts with accounts type full | |
| 2025-05-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-11 | AA | accounts | Accounts with accounts type full | |
| 2024-04-16 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-03-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-02 | AP03 | officers | Appoint person secretary company with name date | |
| 2023-09-27 | AA | accounts | Accounts with accounts type full | |
| 2023-05-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-11-21 | AA | accounts | Accounts with accounts type full | |
| 2022-11-11 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-03-29 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-02-28 | AD01 | address | Change registered office address company with date old address new address | |
| 2021-09-01 | AA | accounts | Accounts with accounts type full | |
| 2021-04-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-03-26 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2021-03-25 | CH01 | officers | Change person director company with change date | |
| 2021-03-25 | CH01 | officers | Change person director company with change date | |
| 2021-03-25 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2020-11-02 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.