ADVANTAGE SALES & MARKETING LIMITED
Get an alert when ADVANTAGE SALES & MARKETING LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-09-22 (in 4mo)
Last made up 2025-09-08
Watchouts
None on the register
Cash
£4M
+17.2% vs 2023
Net assets
£144M
+2.6% vs 2023
Employees
—
Average over period
Profit before tax
£1M
+134.7% vs 2023
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | — | — | |
| Operating profit | -£3,623,000 | £1,156,000 | |
| Profit before tax | -£3,607,000 | £1,252,000 | |
| Net profit | -£3,607,000 | £1,252,000 | |
| Cash | £3,323,000 | £3,896,000 | |
| Total assets less current liabilities | £140,425,000 | £144,103,000 | |
| Net assets | £140,425,000 | £144,103,000 | |
| Equity | £140,425,000 | £144,103,000 | |
| Average employees | — | — | |
| Wages | — | — | |
| Directors' remuneration | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
+17.2%
£3,323,000 £3,896,000
-
Net assets
+2.6%
£140,425,000 £144,103,000
-
Employees
—
Not reported
-
Operating profit
+131.9%
-£3,623,000 £1,156,000
-
Profit before tax
+134.7%
-£3,607,000 £1,252,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Return on capital employed | -2.6% | 0.8% | |
| Current ratio | 3.80x | 31.94x |
Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Grant Thornton UK LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors are therefore confident that the Company will continue to operate as a going concern for a period of at least 12 months from the date of signing of these financial statements, and therefore the financial statements have been prepared on a going concern basis.”
Group structure
- ADVANTAGE SALES & MARKETING LIMITED · parent
- ASM Holdings Limited 100%
- ASMR Holdings Limited 100%
- Advantage Smollan B.V. 100%
- Resource Experience Limited 100%
- Powerforce Field Marketing and Retail Services Limited 100%
- Retail Active Limited 100%
- Headcount Worldwide Field Marketing Limited 100%
- Flixmedia Limited 100%
- Seplus - Serviços e Gestão de Venda S.A. 100%
- Intermarketing Group Limited 100%
- Intermarketing Agency Limited 100%
- Liaison Print Solutions Limited 100%
- Home Marketing Holdings Limited 100%
- Home Marketing Group Limited 100%
- Home Marketing Limited 100%
- Fusion Learning Limited 100%
- Chilli UK Limited 100%
- First 10 Digital Limited 100%
- Gig Retail Holdings Limited 100%
- Gig Retail Limited 100%
- Home Marketing (Gibraltar) Limited 100%
- Nooko Pty Limited 100%
- Fusion Learning (Australia) Pty Ltd 100%
- Intermarketing Agency Pty Limited 100%
- Advantage Smollan GmbH 100%
- Combera GmbH 100%
- Prosam Marketservice GmbH 100%
- Combera Service GmbH 100%
- 4 P&P spol s.r.o. 100%
- BTL company s.r.o. 100%
- In Store Solutions s.r.o. 100%
- 4 P&P Services Liberec s.r.o. 100%
- Smartspotter s.r.o. 100%
- 4 P&P Slovakia spol s.r.o. 100%
- PMI Combera S.P. z.o.o. 100%
- Hamilton Bright Group B.V. 100%
- Hamilton Bright Field Management B.V. 100%
- Hamilton Bright Logistics B.V. 100%
- Hamilton Bright Sales Management B.V. 100%
- Hamilton Bright N.V. 97%
- Hamilton Bright (France) SAS 95%
- Hamilton Bright Brand Activation B.V. 100%
- Hamilton Bright Participaties B.V. 100%
- Workshop International Sweden AB 60%
- Workshop Norge AS 100%
- Workshop Denmark ApS GmbH 100%
- Workshop Finland Oy 100%
- Dutch Moving Media Holding BV 100%
- Mashup Agency AB 100%
- Workshop Holland BV 100%
- Dutch Moving Billboards BV 100%
- Dutch Moving Promotions BV 100%
- Daymon Worldwide Consultancy Unipessoal LDA 100%
- Externalia Gestion del Punto de Venta S.L. 70%
- Send Me A Sample Limited 51%
- Twin Meubel B.V. 100%
- Integrity LLC 100%
- ITM Group LLC 90%
Significant events
- “On 31 July 2024 a subsidiary within the ASL Group, ASMR Holdings Limited, purchased a 51% ownership in Send Me A Sample Limited for initial consideration of £12k plus a working capital loan of £600k.”
- “On 1 July 2024, Advantage Smollan B.V. (ASBV) disposed of its 50% shareholding in Hamilton Bright Training B.V. for £248k (€300k). This gave rise to an overall gain on disposal of £89k.”
- “On 22 October 2024, Advantage Smollan B.V. acquired the remaining 50% of the issued share capital of Twin Meubel BV, obtaining control and increasing its total shareholding to 100%.”
- “Daymon Netherlands B.V. was liquidated in November 2024.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CSC CLS (UK) LIMITED | Corporate Secretary | 2025-07-21 | — | — |
| GROWE, Christopher Robert | Director | 2023-03-27 | Oct 1974 | American |
| MURRAY, Robert Douglas | Director | 2023-04-28 | Sep 1971 | American |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| 7SIDE SECRETARIAL LTD | Corporate Secretary | 2014-09-08 | 2023-05-31 |
| CORPORATION SERVICE COMPANY (UK) LIMITED | Corporate Secretary | 2023-12-06 | 2025-07-21 |
| DOMIER, Tanya Lynn | Director | 2014-09-08 | 2022-05-17 |
| KLEINMAN, Darrin Andrew | Director | 2022-05-18 | 2023-04-28 |
| STEVENS, Brian Gifford | Director | 2014-09-08 | 2023-03-27 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Advantage Solutions Inc. | Corporate entity | Significant influence | 2023-02-08 | Active |
| Mr John Glenn Danhakl | Individual | Significant influence | 2016-04-06 | Ceased 2023-02-08 |
| Mr Jonathan Davis Sokoloff | Individual | Significant influence | 2016-04-06 | Ceased 2023-02-08 |
Filing timeline
Last 20 of 62 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-16 | SH01 | capital | Capital allotment shares | |
| 2025-10-30 | AA | accounts | Accounts with accounts type full | |
| 2025-09-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-11 | CH01 | officers | Change person director company with change date | |
| 2025-08-12 | AP04 | officers | Appoint corporate secretary company with name date | |
| 2025-08-12 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-08-12 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-01-28 | AA | accounts | Accounts with accounts type full | |
| 2024-09-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-07 | AUD | auditors | Auditors resignation company | |
| 2024-03-19 | AA | accounts | Accounts with accounts type full | |
| 2024-01-22 | AP04 | officers | Appoint corporate secretary company with name date | |
| 2024-01-22 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-09-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-26 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-06-26 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-05-31 | TM02 | officers | Termination secretary company with name termination date | |
| 2023-05-01 | AP01 | officers | Appoint person director company with name date | |
| 2023-05-01 | TM01 | officers | Termination director company with name termination date | |
| 2023-04-11 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 1
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.