SIMPLYCOOK LIMITED
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Cash
£22k
-94.7% lowest in 6 filed years
Net assets
£1.8m
-21% first positive since 2020
Employees
31
-16.2% lowest in 6 filed years
Profit before tax
-£637k
+51.5% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | £15,420,784 | £14,574,280 | £13,438,086 | £14,148,928 | £14,407,536 | +1.8% | |
| Operating profit | — | -£2,974,240 | -£5,791,132 | £238,441 | -£1,123,275 | -£389,563 | +65.3% | |
| Profit before tax | — | £9,165,652 | -£5,789,393 | £72,980 | -£1,314,072 | -£636,929 | +51.5% | |
| Net profit | -£2,564,670 | £8,831,968 | -£4,704,687 | £1,367,071 | -£985,565 | -£479,127 | +51.4% | |
| Cash | £563,116 | £2,341,508 | £245,452 | £1,002,341 | £411,975 | £21,647 | -94.7% | |
| Total assets less current liabilities | -£887,110 | £6,599,688 | £1,954,643 | £6,070,072 | £4,976,507 | £6,497,380 | +30.6% | |
| Net assets | -£2,237,110 | £6,599,688 | £1,895,001 | £3,262,072 | £2,276,507 | £1,797,380 | -21% | |
| Equity | — | £6,599,688 | £1,895,001 | £3,262,072 | £2,276,507 | £1,797,380 | -21% | |
| Average employees | 46 | 62 | 63 | 40 | 37 | 31 | -16.2% | |
| Wages | — | £1,764,708 | £1,633,353 | £1,681,371 | £2,661,025 | £1,835,128 | -31% | |
| Directors' remuneration | — | £170,000 | £176,378 | £219,833 | £313,743 | — | — | |
| Directors' pension contributions | — | — | — | £1,321 | £660 | — | — | |
| Highest paid director | — | — | — | £125,000 | £206,091 | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | -19.3% | -39.7% | 1.8% | -7.9% | -2.7% | |
| Net margin | — | 57.3% | -32.3% | 10.2% | -7.0% | -3.3% | |
| Return on capital employed | — | -45.1% | -296.3% | 3.9% | -22.6% | -6.0% | |
| Gearing (liabilities / total assets) | 217.4% | 25.7% | 56.1% | 57.1% | 68.6% | 80.0% | |
| Current ratio | — | — | — | 3.79x | 2.21x | 2.32x | |
| Interest cover | — | -6.40x | — | 1.44x | -5.31x | -1.57x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PKF Francis Clark
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Therefore the directors are satisfied that it remains appropriate for the company to adopt the going concern basis of accounting in preparing these financial statements. The directors have received written confirmation of the ongoing support from the Nestle group.”
Significant events
- “Gross margin improved to 52.6% (2024: 50.3% ) as the supply base stabilised following a period of cost inflation in recent years, driven by the Ukraine war.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 15 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CHOINSKA, Katarzyna Malgorzata | Director | 2024-09-02 | May 1972 | Polish |
| DESIAGE, Fabien | Director | 2025-08-18 | Sep 1970 | French |
| WATSON, Richard Anthony | Director | 2025-08-18 | Jul 1970 | British |
Show 15 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| AGOSTINI, Stefano | Director | 2021-03-01 | 2023-03-01 |
| ASHNESS, Oliver Mark | Director | 2014-12-22 | 2024-09-02 |
| ATWAL, Kal | Director | 2019-10-16 | 2021-03-01 |
| CHAND, Nikhil | Director | 2023-08-01 | 2024-09-02 |
| ENGLAND, Wayne | Director | 2021-03-01 | 2023-07-31 |
| FAGNONI, Paolo | Director | 2022-07-01 | 2024-09-02 |
| FERNANDEZ, Jordi Llach | Director | 2021-03-01 | 2022-07-01 |
| KNOPH, Halvor Haraldsoenn | Director | 2018-12-14 | 2024-06-28 |
| LAZAREV, Alexander | Director | 2017-05-10 | 2021-03-01 |
| LEE, Timothy | Director | 2024-09-02 | 2025-10-01 |
| LLOYD, Adrian Eyre | Director | 2015-03-19 | 2021-03-01 |
| POTTER, Ian Richard | Director | 2018-12-14 | 2019-12-20 |
| RANJAN, Uthishtan | Director | 2019-12-20 | 2021-03-01 |
| WATSON, Richard Anthony | Director | 2023-03-13 | 2024-09-02 |
| ZUCCHERO, Massimo Mario | Director | 2024-09-02 | 2025-08-18 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Nestle S.A. | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2024-12-24 | Active |
| Nestle Uk Ltd. | Corporate entity | Shares 75–100%, Voting 75–100% | 2021-03-01 | Ceased 2024-12-24 |
| Octopus Apollo Vct Plc | Corporate entity | Shares 25–50%, Voting 25–50% | 2019-12-23 | Ceased 2021-03-01 |
| Episode (Gp) Limited | Corporate entity | Shares 25–50% | 2016-05-19 | Ceased 2016-05-19 |
| Mr Oliver Mark Ashness | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2021-03-01 |
Filing timeline
Last 20 of 119 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-09-16 MA Memorandum articles
- 2024-09-16 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-21 | AA | accounts | Accounts with accounts type full | |
| 2026-04-07 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2026-04-07 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-04-07 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-04-03 | RP01CS01 | confirmation-statement | Replacement filing of confirmation statement with made up date | |
| 2025-10-03 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-25 | AA | accounts | Accounts with accounts type full | |
| 2025-09-09 | CH01 | officers | Change person director company with change date | |
| 2025-09-03 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-03 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-03 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-16 | MA | incorporation | Memorandum articles | |
| 2024-09-16 | RESOLUTIONS | resolution | Resolution | |
| 2024-09-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-11 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-11 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.