SIMPLYCOOK LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-01-13 (in 8mo)
Last made up 2025-12-30
Watchouts
Cash
£412K
-58.9% lowest in 7 filed years
Net assets
£2M
-30.2% first positive since 2020
Employees
37
-7.5% vs 2023
Profit before tax
-£1M
-1,900.6% lowest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
10-year trend · vs Consumer Discretionary median
Accounts
10-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-01-01 | 2019-12-31 | 2020-01-01 | 2020-12-31 | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | £15,420,784 | — | — | £13,438,086 | £14,148,928 | |
| Operating profit | — | — | — | — | — | -£2,974,240 | — | — | £238,441 | -£1,123,275 | |
| Profit before tax | — | — | — | — | — | £9,165,652 | — | — | £72,980 | -£1,314,072 | |
| Net profit | — | -£3,778,855 | — | -£2,564,670 | — | £8,831,968 | — | — | £1,367,071 | -£985,565 | |
| Cash | — | £2,516,422 | — | £563,116 | £563,116 | £2,341,508 | £2,341,508 | — | £1,002,341 | £411,975 | |
| Total assets less current liabilities | — | £1,841,542 | — | -£887,110 | — | £6,599,688 | — | — | £6,070,072 | £4,976,507 | |
| Net assets | — | £327,552 | — | -£2,237,110 | — | £6,599,688 | — | — | £3,262,072 | £2,276,507 | |
| Equity | £1,853,363 | £327,552 | £327,552 | -£2,237,110 | -£2,237,110 | £6,599,688 | £6,599,688 | — | £3,262,072 | £2,276,507 | |
| Average employees | — | 37 | — | 46 | — | 62 | — | — | 40 | 37 | |
| Wages | — | — | — | — | — | £1,764,708 | — | — | £1,681,371 | £2,661,025 | |
| Directors' remuneration | — | — | — | — | — | £170,000 | — | — | £219,833 | £313,743 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+5.3%
£13,438,086 £14,148,928
-
Cash
-58.9%
£1,002,341 £411,975
lowest in 7 filed years
-
Net assets
-30.2%
£3,262,072 £2,276,507
first positive since 2020
-
Employees
-7.5%
40 37
-
Operating profit
-571.1%
£238,441 -£1,123,275
-
Profit before tax
-1,900.6%
£72,980 -£1,314,072
lowest in 3 filed years
-
Wages
+58.3%
£1,681,371 £2,661,025
highest in 3 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-01-01 | 2019-12-31 | 2020-01-01 | 2020-12-31 | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | — | -19.3% | — | — | 1.8% | -7.9% | |
| Net margin | — | — | — | — | — | 57.3% | — | — | 10.2% | -7.0% | |
| Return on capital employed | — | — | — | — | — | -45.1% | — | — | 3.9% | -22.6% | |
| Current ratio | — | — | — | — | — | — | — | — | 3.79x | 2.21x | |
| Interest cover | — | — | — | — | — | -6.40x | — | — | 1.44x | -5.31x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PKF Francis Clark
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“On the basis of their assessment of the company's financial position and resources, and having made all necessary enquiries, the directors are satisfied that the company will continue to meet its liabilities as they fall due, and are satisfied that the company will continue to operate with sufficient cash headroom for a period of at least 12 months (from the date of approval of these financial statements).”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 15 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CHOINSKA, Katarzyna Malgorzata | Director | 2024-09-02 | May 1972 | Polish |
| DESIAGE, Fabien | Director | 2025-08-18 | Sep 1970 | French |
| WATSON, Richard Anthony | Director | 2025-08-18 | Jul 1970 | British |
Show 15 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| AGOSTINI, Stefano | Director | 2021-03-01 | 2023-03-01 |
| ASHNESS, Oliver Mark | Director | 2014-12-22 | 2024-09-02 |
| ATWAL, Kal | Director | 2019-10-16 | 2021-03-01 |
| CHAND, Nikhil | Director | 2023-08-01 | 2024-09-02 |
| ENGLAND, Wayne | Director | 2021-03-01 | 2023-07-31 |
| FAGNONI, Paolo | Director | 2022-07-01 | 2024-09-02 |
| FERNANDEZ, Jordi Llach | Director | 2021-03-01 | 2022-07-01 |
| KNOPH, Halvor Haraldsoenn | Director | 2018-12-14 | 2024-06-28 |
| LAZAREV, Alexander | Director | 2017-05-10 | 2021-03-01 |
| LEE, Timothy | Director | 2024-09-02 | 2025-10-01 |
| LLOYD, Adrian Eyre | Director | 2015-03-19 | 2021-03-01 |
| POTTER, Ian Richard | Director | 2018-12-14 | 2019-12-20 |
| RANJAN, Uthishtan | Director | 2019-12-20 | 2021-03-01 |
| WATSON, Richard Anthony | Director | 2023-03-13 | 2024-09-02 |
| ZUCCHERO, Massimo Mario | Director | 2024-09-02 | 2025-08-18 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Nestle S.A. | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2024-12-24 | Active |
| Nestle Uk Ltd. | Corporate entity | Shares 75–100%, Voting 75–100% | 2021-03-01 | Ceased 2024-12-24 |
| Octopus Apollo Vct Plc | Corporate entity | Shares 25–50%, Voting 25–50% | 2019-12-23 | Ceased 2021-03-01 |
| Episode (Gp) Limited | Corporate entity | Shares 25–50% | 2016-05-19 | Ceased 2016-05-19 |
| Mr Oliver Mark Ashness | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2021-03-01 |
Filing timeline
Last 20 of 118 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-09-16 MA Memorandum articles
- 2024-09-16 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-07 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2026-04-07 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-04-07 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-04-03 | RP01CS01 | confirmation-statement | Replacement filing of confirmation statement with made up date | |
| 2025-10-03 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-25 | AA | accounts | Accounts with accounts type full | |
| 2025-09-09 | CH01 | officers | Change person director company with change date | |
| 2025-09-03 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-03 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-03 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-16 | MA | incorporation | Memorandum articles | |
| 2024-09-16 | RESOLUTIONS | resolution | Resolution | |
| 2024-09-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-11 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-11 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-11 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 10
- Capital events
- 0
- Officers appointed
- 2
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.