ASM HOLDINGS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-08-10 (in 3mo)
Last made up 2025-07-27
Watchouts
None on the register
Cash
£1M
+296.5% vs 2023
Net assets
£66M
0% vs 2023
Employees
0
Average over period
Profit before tax
£21K
-79% vs 2023
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | — | — | |
| Operating profit | — | — | |
| Profit before tax | £100,000 | £21,000 | |
| Net profit | £100,000 | £21,000 | |
| Cash | £260,000 | £1,031,000 | |
| Total assets less current liabilities | £65,570,000 | £65,591,000 | |
| Net assets | £65,570,000 | £65,591,000 | |
| Equity | £65,570,000 | £65,591,000 | |
| Average employees | 0 | 0 | |
| Wages | — | — | |
| Directors' remuneration | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
+296.5%
£260,000 £1,031,000
-
Net assets
0%
£65,570,000 £65,591,000
-
Employees
—
Not reported
-
Profit before tax
-79%
£100,000 £21,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Gearing (liabilities / total assets) | 0.0% | 0.0% |
Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Grant Thornton UK LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors are therefore confident that the Company will continue to operate as a going concern for a period of at least 12 months from the date of signing of these financial statements, and therefore the financial statements have been prepared on a going concern basis.”
Group structure
- ASM HOLDINGS LIMITED · parent
- Advantage Smollan Limited 49.6%
- ASMR Holdings Limited 100%
- Advantage Smollan B.V. 100%
- Resource Experience Limited 100%
- Powerforce Field Marketing and Retail Services Limited 100%
- Retail Active Limited 100%
- Headcount Worldwide Field Marketing Limited 100%
- Flixmedia Limited 100%
- Selplus - Serviços e Gestão de Venda S.A. 100%
- Intermarketing Group Limited 100%
- Intermarketing Agency Limited 100%
- Liaison Print Solutions Limited 100%
- Effective Sales Personnel Limited 100%
- Home Marketing Holdings Limited 100%
- Home Marketing Group Limited 100%
- Home Marketing Limited 100%
- Fusion Learning Limited 100%
- Chilli UK Limited 100%
- First 10 Digital Limited 100%
- Gig Retail Holdings Limited 100%
- Gig Retail Limited 100%
- Home Marketing (Gibraltar) Limited 100%
- Nooko Pty Limited 100%
- Fusion Learning (Australia) Pty Ltd 100%
- Intermarketing Agency Pty Limited 100%
- Advantage Smollan GmbH 100%
- Combera GmbH 100%
- Prosam Marketservice GmbH 100%
- Combera Service GmbH 100%
- Combera Schweiz AG 50%
- 4 P&P spol s.r.o. 100%
- BTL company s.r.o. 100%
- In Store Solutions s.r.o. 100%
- 4 P&P Services Liberec s.r.o. 100%
- Smartspotter s.r.o. 100%
- 4 P&P Slovakia spol s.r.o. 100%
- PMI Combera SP z.o.o. 100%
- Hamilton Bright Group B.V. 100%
- Hamilton Bright Field Management B.V. 100%
- Hamilton Bright Logistics B.V. 100%
- Hamilton Bright Sales Management B.V. 100%
- Hamilton Bright Brand Activation B.V. 100%
- Hamilton Bright (France) SAS 95%
- Workshop International Sweden AB 60%
- Hamilton Bright Participaties B.V. 100%
- Workshop Holland BV 100%
- Hamilton Bright N.V. 97%
- Workshop Denmark ApS GmbH 100%
- Dutch Moving Media Holding BV 100%
- Workshop Finland Oy 100%
- Mashup Agency AB 100%
- Workshop Norge AS 100%
- Dutch Moving Promotions BV 100%
- Dutch Moving Billboards BV 100%
- Daymon Worldwide Consultancy Unipessoal LDA 100%
- Externalia Gestion del Punto de Venta S.L. 70%
- Send Me A Sample Limited 51%
- Retail Service Partner B.V. 50%
- SmartSpotter B.V. 50%
- Hamilton Bright Craving Novity Pty 50%
- Twin Meubel B.V. 100%
- Hamilton Bright Space Management Holdings B.V. 50%
- Hamilton Bright Trade Marketing B.V. 100%
- JDH Solutions Limited 100%
- FMS Field Marketing + Sales Services GmbH 39.67%
- BPD The Headquarter Trade Limited 60%
- PKK Combera d.o.o. 25.5%
- Combera d.o.o. 12.51%
- PKK d.o.o. 25.1%
- Stilski Oglasi d.o.o. 25.1%
- Smollan CIS Limited 25.1%
- CIS Combera (CY) Limited 27.81%
- Artones Commercial Limited 50%
- Specialist Marketing Services LLC 60%
- Integrated Trade Marketing LLC 60%
- Integrity LLC 100%
- Trademag LLC 50%
- ITM Group LLC 90%
- Level LLC 20%
Significant events
- “In February 2025, the ASL Group, acquired 80% of A.F.T Plus Promotion Sales GmbH ("PPS") for €7.05m with a further working capital true up of €0.20m paid in May 2025. PPS is a field sales and brand activation business in Austria.”
- “In May 2025, the ASL Group disposed of its investment in CIS Combera (CY) Ltd (Russia). These shares were transferred to the outside shareholder in May 2025 for a consideration of $1.”
- “In May 2025, the ASL Group exercised its call/put option to purchase a further 20% of the shareholding in Externalia Gestion Del Punto De Venta, S.L., ("Externalia"), increasing its shareholding from 70% to 90%.”
- “In May 2025, the ASL Group purchased a 30% equity stake in two French companies, Virage Conseil Animation Merchandising SARL and Virage Conseil Distribution SARL ("Virage") to enhance its coverage in France.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CSC CLS (UK) LIMITED | Corporate Secretary | 2025-08-27 | — | — |
| GROWE, Christopher Robert | Director | 2023-03-27 | Oct 1974 | American |
| MURRAY, Robert Douglas | Director | 2023-04-28 | Sep 1971 | American |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CORPORATION SERVICE COMPANY (UK) LIMITED | Corporate Secretary | 2023-12-06 | 2025-08-27 |
| DYE & DURHAM SECRETARIAL LIMITED | Corporate Secretary | 2015-03-24 | 2023-05-31 |
| DOMIER, Tanya Lynn | Director | 2015-03-24 | 2022-05-17 |
| KLEINMAN, Darrin Andrew | Director | 2022-05-18 | 2023-04-28 |
| STEVENS, Brian Gifford | Director | 2015-03-24 | 2023-03-27 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Advantage Sales & Marketing Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 59 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-30 | AA | accounts | Accounts with accounts type full | |
| 2025-09-11 | CH01 | officers | Change person director company with change date | |
| 2025-08-27 | AP04 | officers | Appoint corporate secretary company with name date | |
| 2025-08-27 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-08-27 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-07-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-28 | AA | accounts | Accounts with accounts type full | |
| 2024-07-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-07 | AUD | auditors | Auditors resignation company | |
| 2024-03-19 | AA | accounts | Accounts with accounts type full | |
| 2024-01-22 | AP04 | officers | Appoint corporate secretary company with name date | |
| 2024-01-22 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-12-20 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-08-29 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-26 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-05-31 | TM02 | officers | Termination secretary company with name termination date | |
| 2023-05-01 | AP01 | officers | Appoint person director company with name date | |
| 2023-05-01 | TM01 | officers | Termination director company with name termination date | |
| 2023-04-11 | AP01 | officers | Appoint person director company with name date | |
| 2023-04-06 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.