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Cash

£2.1M

-29.2% vs 2024

Net assets

£5.2M

+68.6% highest in 6 filed years

Employees

213

+23.1% highest in 6 filed years

Profit before tax

£2.1M

-25.8% vs 2024

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

6-year trend · Δ = latest vs prior filed period · latest reflected 2025-03-31

Metric Trend 2020-03-312021-03-312022-03-312023-03-312024-03-312025-03-31 Δ vs prior
Turnover £6,640,656£20,880,594£32,022,932 +53.4%
Operating profit £1,440,023£2,885,916£2,121,498 -26.5%
Profit before tax £2,729,269£1,867,612£2,866,567£2,126,510 -25.8%
Net profit £2,618,915£1,855,000£2,986,795£2,119,856 -29%
Cash £518,127£764,260£271,065£41,931£2,970,129£2,102,191 -29.2%
Total assets less current liabilities £483,009£463,755£1,671,590£647,401£3,421,410£5,709,189 +66.9%
Net assets £476,490£463,755£747,002£101,777£3,088,572£5,208,428 +68.6%
Equity £476,490£463,755£747,002£101,777£3,088,572£5,208,428 +68.6%
Average employees 36394780173213 +23.1%
Wages £3,220,311£7,371,826£8,936,298 +21.2%
Directors' remuneration £142,500£334,583 +134.8%

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show . About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2020-03-312021-03-312022-03-312023-03-312024-03-312025-03-31
Operating margin 21.7%13.8%6.6%
Net margin 39.4%14.3%6.6%
Return on capital employed 298.1%84.3%37.2%
Current ratio 1.33x1.64x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 1 time since incorporation

  1. CROFT COMMUNICATIONS LIMITED 2021-01-19 → present
  2. MOBILE ACCOUNT SOLUTIONS (HOLDINGS) LIMITED 2015-05-11 → 2021-01-19

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
Moore Kingston Smith LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The directors have a reasonable expectation that the Group has adequate resources and cash reserves to continue in operational existence over the going concern assessment period. After making reasonable enquiries and having considered the matters described above, the directors believe that the Company is a sustainable business, will be able to meet its liabilities as they fall due and will have adequate resources to continue in operational existence for a period of at least 12 months from the date of approval of these financial statements.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 5 resigned

Name Role Appointed Born Nationality
MACKEY, David Director 2025-12-08 Sep 1983 British
PURDY, Daniel Paul Director 2025-12-08 Jan 1980 British
Show 5 resigned officers
Name Role Appointed Resigned
COX, Daniel Frederick Secretary 2015-05-11 2019-11-27
BRAMLEY, Mark David Director 2019-11-27 2026-04-29
COX, Daniel Frederick Director 2015-05-11 2019-11-27
PAGE, Benjamin David Director 2017-11-01 2025-10-31
WATERS, Philip Daniel Director 2020-03-23 2026-03-03

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Grantcroft Ihc Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2024-03-04 Active
Grantcroft Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2019-11-27 Ceased 2024-03-04
Mr Benjamin David Page Individual Shares 25–50%, Voting 25–50% 2017-11-01 Ceased 2019-11-27
Mr Daniel Frederick Cox Individual Shares 50–75%, Voting 50–75%, Appoints directors 2017-11-01 Ceased 2019-11-27
Mr Daniel Frederick Cox Individual Shares 75–100% 2016-04-06 Ceased 2017-11-01

Filing timeline

Last 20 of 61 total filings

Date Type Category Description
2026-04-29 TM01 officers Termination director company with name termination date PDF
2026-03-30 AA accounts Accounts with accounts type full PDF
2026-03-09 TM01 officers Termination director company with name termination date PDF
2025-12-12 AP01 officers Appoint person director company with name date PDF
2025-12-12 AP01 officers Appoint person director company with name date PDF
2025-11-20 TM01 officers Termination director company with name termination date PDF
2025-05-14 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-04-07 AA accounts Accounts with accounts type full PDF
2024-06-03 CS01 confirmation-statement Confirmation statement with updates PDF
2024-04-22 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2024-04-22 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2024-03-31 AA accounts Accounts with accounts type small PDF
2024-03-14 MR04 mortgage Mortgage satisfy charge full PDF
2024-03-14 MR04 mortgage Mortgage satisfy charge full PDF
2024-03-07 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2023-05-16 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-04-08 AAMD accounts Accounts amended with accounts type small
2022-12-31 AA accounts Accounts with accounts type small PDF
2022-05-11 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-04-28 MR04 mortgage Mortgage satisfy charge full PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
6

last 12 months

Capital events
0

last 24 months

Officers appointed
2

last 12 months

Officers resigned
3

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page