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Next accounts due

2027-03-31 (in 10mo)

Last filed for 2025-06-30

Confirmation statement due

2026-06-24 (in 1mo)

Last made up 2025-06-10

Watchouts

1 item

Cash

£861K

DKK 7,395,000

-48.1% vs 2024

Net assets

-£19M

DKK -164,580,000

-75.7% lowest in 3 filed years

Employees

134

+5.5% highest in 3 filed years

Profit before tax

-£3M

DKK -26,156,000

-45% vs 2024

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

4-year trend · latest reflected 2025-06-30

Metric Trend 2022-07-012023-06-302024-06-302025-06-30
Turnover £23,033,955£21,979,319
Operating profit -£2,053,844-£2,963,157
Profit before tax -£2,100,538-£3,045,716
Net profit -£1,092,000-£2,129,533-£3,058,525
Cash £1,657,933£861,105
Total assets less current liabilities -£18,420,000£4,395,538£3,700,366
Net assets -£10,907,799-£19,164,396
Equity -£17,328,000-£18,420,000-£10,907,799-£19,164,396
Average employees 1127134
Wages £5,459,373£5,868,558
Directors' remuneration £684,110£433,871

Figures converted to GBP from DKK at 0.116 per DKK (Frankfurter spot rate) — hover any figure for the original. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2024 → FY2025 · period ending 2025-06-30 vs 2024-06-30

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2022-07-012023-06-302024-06-302025-06-30
Operating margin -8.9%-13.5%
Net margin -9.2%-13.9%
Return on capital employed -46.7%-80.1%
Gearing (liabilities / total assets) 223.7%349.4%
Current ratio 1.74x1.72x
Interest cover -25.75x-35.25x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
MHA
Audit opinion
Unqualified (clean)
Going concern
Material uncertainty disclosed

“The Directors acknowledge likely reliance on additional support from the ultimate parent Company. A material uncertainty exists relating to going concern which may cast significant doubt on the Group's ability to continue in business.”

Group structure

  1. DAISY 2015 TOPCO LIMITED · parent
    1. Daisy 2017 LoanCo Limited 100% · UK · Holding entity
    2. Daisy 2015 MidCo Limited 100% · UK · Holding entity
    3. Daisy 2015 HoldCo Limited 100% · UK · Holding entity
    4. Daisy 2015 BidCo Limited 100% · UK · Holding entity
    5. Daisy 2015 DebtCo Limited 100% · UK · Holding entity
    6. Daisy 2015 Management ApS 100% · Denmark · Management services
    7. Masai Clothing Company ApS 100% · Denmark · Clothing wholesale entity
    8. Masai Clothing Company UK Limited 100% · UK · Clothing wholesale entity
    9. Masai Clothing Company Deutschland GmbH 100% · Germany · Clothing wholesale entity

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

4 active · 11 resigned

Name Role Appointed Born Nationality
ANDERSEN, Jacob Director 2023-03-31 Dec 1970 Danish
BROOKS, David Director 2022-03-30 Oct 1978 British
MOWDHGALYA, Karthi Jayaraman Director 2020-06-08 Nov 1976 British
THEILBJØRN, Henrik Director 2023-03-31 Aug 1961 Danish
Show 11 resigned officers
Name Role Appointed Resigned
BECHMANN, Louise Director 2017-09-15 2023-03-31
BEST, Roger Clive Director 2018-08-01 2019-08-05
BJERREGAARD, Sune Director 2015-06-30 2019-10-14
BRUUN, Theis Steffen Director 2016-03-30 2017-09-15
CAMPBELL, Lloyd Anthony Director 2015-08-18 2018-08-01
EIDEM, Karl Director 2019-07-03 2020-06-08
MCDONALD, Margaret Director 2019-09-05 2021-06-03
PIASECKI, Mark Director 2015-06-10 2020-06-08
STEENSGAARD, Henrik Ellebaek Director 2021-04-06 2024-02-29
THEILBJØRN, Henrik Director 2021-07-01 2022-06-30
WHILEY, Gareth Ridgwell Director 2015-06-18 2019-07-03

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Silverfleet Capital Partners Llp Corporate entity Voting 75–100%, Appoints directors 2016-04-06 Ceased 2020-06-08

Filing timeline

Last 20 of 75 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2022-04-25 MA Memorandum articles
Date Type Category Description
2026-03-12 AA accounts Accounts with accounts type group
2025-07-24 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-04-01 AA accounts Accounts with accounts type group PDF
2024-07-10 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-04-15 TM01 officers Termination director company with name termination date PDF
2024-01-11 AA accounts Accounts with accounts type group
2023-07-14 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-04-03 AP01 officers Appoint person director company with name date PDF
2023-04-03 AP01 officers Appoint person director company with name date PDF
2023-04-03 TM01 officers Termination director company with name termination date PDF
2022-12-16 AA accounts Accounts with accounts type group
2022-08-10 CS01 confirmation-statement Confirmation statement with updates PDF
2022-08-10 TM01 officers Termination director company with name termination date PDF
2022-04-25 MA incorporation Memorandum articles
2022-04-20 AP01 officers Appoint person director company with name date PDF
2021-12-15 AA accounts Accounts with accounts type group
2021-09-08 AP01 officers Appoint person director company with name date PDF
2021-08-10 CS01 confirmation-statement Confirmation statement with no updates
2021-07-24 AA accounts Accounts with accounts type group
2021-06-28 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
2

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page