CHEERFUL LINKS LTD
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Next accounts due
2026-07-31 (in 2mo)
Last filed for 2024-07-31
Confirmation statement due
2027-04-08 (in 11mo)
Last made up 2026-03-25
Watchouts
None on the register
Cash
£370K
-62.6% vs 2023
Net assets
£3M
+15.5% highest in 6 filed years
Employees
52
+2% highest in 6 filed years
Profit before tax
£491K
+24.7% vs 2023
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · latest reflected 2024-07-31
| Metric | Trend | 2019-07-31 | 2020-07-31 | 2021-07-31 | 2022-07-31 | 2023-07-31 | 2024-07-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £28,691,153 | £28,721,557 | |
| Operating profit | — | — | — | — | £388,787 | £490,462 | |
| Profit before tax | — | — | — | £1,114,771 | £393,663 | £490,839 | |
| Net profit | — | — | — | £858,460 | £317,571 | £471,932 | |
| Cash | £281,934 | £922,719 | £552,148 | £728,633 | £989,649 | £370,186 | |
| Total assets less current liabilities | £1,589,160 | £1,758,860 | £2,448,515 | £3,207,831 | £3,378,539 | £3,557,267 | |
| Net assets | £679,902 | £960,982 | £1,524,924 | £2,383,384 | £2,650,955 | £3,060,887 | |
| Equity | £679,902 | £960,982 | £1,524,924 | £2,383,384 | £2,650,955 | £3,060,887 | |
| Average employees | 20 | 23 | 30 | 40 | 51 | 52 | |
| Wages | — | — | — | £984,610 | £1,206,170 | £1,306,029 | |
| Directors' remuneration | — | — | — | £89,838 | £153,815 | £161,389 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-07-31 vs 2023-07-31
-
Turnover
+0.1%
£28,691,153 £28,721,557
-
Cash
-62.6%
£989,649 £370,186
-
Net assets
+15.5%
£2,650,955 £3,060,887
highest in 6 filed years
-
Employees
+2%
51 52
highest in 6 filed years
-
Operating profit
+26.2%
£388,787 £490,462
-
Profit before tax
+24.7%
£393,663 £490,839
-
Wages
+8.3%
£1,206,170 £1,306,029
highest in 3 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-07-31 | 2020-07-31 | 2021-07-31 | 2022-07-31 | 2023-07-31 | 2024-07-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 1.4% | 1.7% | |
| Net margin | — | — | — | — | 1.1% | 1.6% | |
| Return on capital employed | — | — | — | — | 11.5% | 13.8% | |
| Current ratio | — | — | — | — | 1.38x | 1.36x | |
| Interest cover | — | — | — | — | 8.62x | 9.88x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- CHEERFUL LINKS LTD 2015-07-17 → present
- CHEERFUL LINK LIMITED 2015-07-10 → 2015-07-17
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- DSG Audit
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors have considered the impact of potential operational and financial challenges posed by the current economic situation, including but not restricted to, an assessment of the robustness of their supply chain and broader logistics arrangements. The directors have concluded that any operational and financial pressures caused directly by the current economic situation are unlikely to have a material impact on the company. On this basis the directors consider it appropriate to prepare these financial statements on a going concern basis.”
Group structure
- CHEERFUL LINKS LTD · parent
- Cheerful Links (Manchester) Limited 51%
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LIN, Sally | Secretary | 2015-07-13 | — | — |
| LEE, Andrew | Director | 2022-05-20 | Dec 1970 | British |
| LIN, Albert Wing Kwan | Director | 2015-07-17 | Dec 1976 | British |
| WU, Haiyan | Director | 2022-01-01 | Jan 1980 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LIN, Albert Wing Kwan | Director | 2015-07-10 | 2015-07-17 |
| LIN, Sally | Director | 2019-01-01 | 2019-10-01 |
| YU, Hong Yuen | Director | 2015-07-17 | 2016-04-20 |
| WIN TAI PRINTING UK LTD | Corporate Director | 2015-07-17 | 2015-07-17 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Win Tai Printing (Uk) Ltd | Corporate entity | Shares 75–100%, Voting 75–100% | 2023-04-26 | Active |
| Mrs Sally Lin | Individual | Appoints directors, right-to-appoint-and-remove-directors-as-trust, right-to-appoint-and-remove-directors-as-firm | 2016-09-14 | Ceased 2023-04-26 |
Filing timeline
Last 20 of 46 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-04-30 | AA | accounts | Accounts with accounts type full | |
| 2024-05-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-04-28 | AA | accounts | Accounts with accounts type full | |
| 2023-11-24 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2023-11-24 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2023-04-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-24 | AA | accounts | Accounts with accounts type small | |
| 2022-05-20 | AP01 | officers | Appoint person director company with name date | |
| 2022-05-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-01-06 | AP01 | officers | Appoint person director company with name date | |
| 2021-12-06 | AA | accounts | Accounts with accounts type total exemption full | |
| 2021-05-21 | CH01 | officers | Change person director company | |
| 2021-05-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-05-20 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2020-11-24 | CH01 | officers | Change person director company with change date | |
| 2020-11-24 | EH02 | officers | Elect to keep the directors residential address register information on the public register | |
| 2020-10-16 | AA | accounts | Accounts with accounts type total exemption full | |
| 2020-04-20 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.