PURE CREMATION LIMITED
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Cash
£1.1m
+43.9% highest in 3 filed years
Net assets
-£8.7m
+33.9% highest in 3 filed years
Employees
210
+20.7% highest in 3 filed years
Profit before tax
£4.5m
+113.8% highest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Negative shareholders' funds
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £17,096,445 | £18,849,908 | £25,289,294 | +34.2% | |
| Operating profit | £1,551,455 | £1,210,350 | £3,755,546 | +210.3% | |
| Profit before tax | £2,299,753 | £2,095,747 | £4,479,779 | +113.8% | |
| Net profit | £2,299,753 | £2,095,747 | £4,479,779 | +113.8% | |
| Cash | £313,943 | £738,119 | £1,062,073 | +43.9% | |
| Total assets less current liabilities | £17,384,174 | £17,784,885 | £20,055,620 | +12.8% | |
| Net assets | -£15,322,989 | -£13,227,242 | -£8,747,463 | +33.9% | |
| Equity | -£15,322,989 | -£13,227,242 | -£8,747,463 | +33.9% | |
| Average employees | 139 | 174 | 210 | +20.7% | |
| Wages | £5,115,570 | £5,166,377 | £6,552,301 | +26.8% | |
| Directors' remuneration | £490,494 | £730,430 | — | — | |
| Directors' pension contributions | £0 | — | — | — | |
| Highest paid director | £435,500 | £0 | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 9.1% | 6.4% | 14.9% | |
| Net margin | 13.5% | 11.1% | 17.7% | |
| Return on capital employed | 8.9% | 6.8% | 18.7% | |
| Gearing (liabilities / total assets) | 171.6% | 159.1% | 134.9% | |
| Current ratio | 0.26x | 0.35x | 0.60x | |
| Interest cover | 19.80x | 13.78x | 31.21x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“On the basis of the above the directors have concluded that the Company can meet its financial obligations as they fall due for the foreseeable future, this being at least 12 months from the date of approval of these financial statements.”
Significant events
- “On 5 February 2025, as part of a group restructuring and share-for-share exchange, Pure Newco Limited acquired all of the shares in Pure Topco Limited.”
- “On 1 April 2026, the ultimate parent company Pure Newco Limited was acquired by Pursuit Bidco Limited.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 14 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ATKINSON, Ian David | Director | 2024-01-24 | Feb 1972 | British |
| FLOWERS, Brett William | Director | 2024-01-18 | Jun 1974 | British |
| GAWTHORNE, Mark David | Director | 2022-05-05 | Jan 1969 | British |
| LAMBLE, Dean Nicholas | Director | 2023-11-14 | Mar 1974 | British |
| WASSALL, Sally Jane Tamsin | Director | 2021-08-01 | Oct 1968 | British |
| WILLMOTT, Gregory James | Director | 2024-02-19 | Nov 1967 | British |
Show 14 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| POWELL, Bryan Donald Leslie | Secretary | 2015-07-27 | 2023-11-14 |
| COLLINGWOOD, David Anthony | Director | 2021-08-01 | 2022-11-18 |
| KAYE, Eliot Charles | Director | 2018-01-31 | 2019-03-01 |
| LE DRUILLENEC, Timothy Vincent | Director | 2017-04-25 | 2018-01-31 |
| MARTIN, Kimberly | Director | 2017-11-21 | 2018-01-31 |
| MURPHY, Robert John | Director | 2018-03-28 | 2024-01-31 |
| POWELL, Bryan Donald Leslie | Director | 2015-07-27 | 2023-11-14 |
| POWELL, Catherine Anne | Director | 2015-07-27 | 2023-11-14 |
| REYNOLDS, Matthew James | Director | 2022-05-05 | 2024-07-31 |
| ROSETHORN, Harriet Jane | Director | 2019-03-01 | 2021-06-15 |
| SEASTRON, Mark | Director | 2022-10-03 | 2024-02-29 |
| THILO, Paul Edward | Director | 2021-08-01 | 2023-09-14 |
| THOMERSON, Richard Ronald | Director | 2015-11-06 | 2023-11-14 |
| WATSON-GANDY, Mark, Prof | Director | 2015-11-06 | 2021-06-15 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Pure Cremation Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-08-23 | Active |
| Mrs Catherine Anne Powell | Individual | Shares 25–50%, Voting 25–50%, Appoints directors, Significant influence | 2016-04-06 | Ceased 2017-10-19 |
| Mr Bryan Donald Leslie Powell | Individual | Shares 25–50%, Voting 25–50%, Appoints directors | 2016-04-06 | Ceased 2017-08-23 |
| Mrs Catherine Anne Powell | Individual | Shares 25–50%, Voting 25–50%, Appoints directors | 2016-04-06 | Ceased 2017-08-23 |
| Mr Bryan Donald Leslie Powell | Individual | Shares 25–50%, Voting 25–50%, Appoints directors, Significant influence | 2016-04-06 | Ceased 2017-08-23 |
Filing timeline
Last 20 of 94 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-11-02 RESOLUTIONS Resolution
- 2024-11-02 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-10-01 | AD01 | address | Change registered office address company with date old address new address | |
| 2026-09-10 | AA | accounts | Accounts with accounts type full | |
| 2026-07-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-07-24 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2026-05-28 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-09-15 | AA | accounts | Accounts with accounts type full | |
| 2025-07-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-20 | AA | accounts | Accounts with accounts type full | |
| 2024-12-17 | CH01 | officers | Change person director company with change date | |
| 2024-11-02 | RESOLUTIONS | resolution | Resolution | |
| 2024-11-02 | MA | incorporation | Memorandum articles | |
| 2024-10-21 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-08-05 | TM01 | officers | Termination director company with name termination date | |
| 2024-07-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-03-05 | AP01 | officers | Appoint person director company with name date | |
| 2024-03-02 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-01 | TM01 | officers | Termination director company with name termination date | |
| 2024-01-29 | AP01 | officers | Appoint person director company with name date | |
| 2024-01-22 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-20 | MR04 | mortgage | Mortgage satisfy charge full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.