BRAND PARTNERSHIP GROUP LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-11-03 (in 6mo)
Last made up 2025-10-20
Watchouts
Cash
£4M
+86.8% highest in 3 filed years
Net assets
£4M
+13.5% vs 2023
Employees
464
+25.7% highest in 3 filed years
Profit before tax
£932K
-0.6% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
2 PSCs ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
7-year trend · vs Consumer Discretionary median
Accounts
7-year trend · latest reflected 2024-12-31
| Metric | Trend | 2018-12-31 | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | £258,117 | — | — | £28,753,653 | £31,767,407 | |
| Operating profit | — | — | £257,926 | — | — | £986,061 | £669,579 | |
| Profit before tax | — | — | £414,857 | — | — | £937,730 | £931,723 | |
| Net profit | — | — | £365,851 | — | — | £613,165 | £602,127 | |
| Cash | — | — | £192,165 | — | — | £2,268,293 | £4,236,327 | |
| Total assets less current liabilities | — | — | £7,275,368 | — | — | £3,633,989 | £4,091,848 | |
| Net assets | — | — | — | — | — | £3,559,047 | £4,039,523 | |
| Equity | £100 | £7,066,405 | £7,275,368 | £7,316,758 | — | £3,559,047 | £4,039,523 | |
| Average employees | — | — | 0 | — | — | 369 | 464 | |
| Wages | — | — | — | — | — | £16,276,881 | £17,962,646 | |
| Directors' remuneration | — | — | — | — | — | £569,243 | £459,469 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+10.5%
£28,753,653 £31,767,407
highest in 3 filed years
-
Cash
+86.8%
£2,268,293 £4,236,327
highest in 3 filed years
-
Net assets
+13.5%
£3,559,047 £4,039,523
-
Employees
+25.7%
369 464
highest in 3 filed years
-
Operating profit
-32.1%
£986,061 £669,579
-
Profit before tax
-0.6%
£937,730 £931,723
-
Wages
+10.4%
£16,276,881 £17,962,646
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2018-12-31 | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | 99.9% | — | — | 3.4% | 2.1% | |
| Net margin | — | — | 141.7% | — | — | 2.1% | 1.9% | |
| Return on capital employed | — | — | 3.5% | — | — | 27.1% | 16.4% | |
| Gearing (liabilities / total assets) | — | — | — | — | — | 69.4% | 50.4% | |
| Current ratio | — | — | — | — | — | 0.78x | 1.79x | |
| Interest cover | — | — | — | — | — | 2.56x | 5.40x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- BRAND PARTNERSHIP GROUP LIMITED 2021-10-04 → present
- BRAND AGENCY GROUP LIMITED 2021-09-22 → 2021-10-04
- BLUE SQUARE GROUP LIMITED 2016-01-06 → 2021-09-22
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Roy Pinnock & Co LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors outlook for 2025 is to expand the group capabilities. Group revenue is expected to increase above £40m. The group has acquired an additional agency, Kru Live in 2025.”
Group structure
- BRAND PARTNERSHIP GROUP LIMITED · parent
- Blue Square Marketing Ltd 100%
- Engage Pulse Ltd 100%
- Creative Monster Ltd 100%
- Space Retail Group Ltd 100%
- Monster Holding Ltd 100%
- BX Ventures Ltd 75%
- Get Mission Ltd 75%
Significant events
- “In 2024 Brand Partnership Group continued to maintain its core businesses alongside investing in the development of acquired additions to the group.”
- “The group has acquired an additional agency, Kru Live in 2025.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GRIMSON, Neil Bernard Stuart | Secretary | 2020-01-10 | — | — |
| AVERY, Neil Graham | Director | 2016-01-06 | Nov 1964 | British |
| LEAVER, Andrew John | Director | 2019-04-01 | May 1978 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| PIECHULLA, David Robert | Director | 2016-01-06 | 2019-07-31 |
| SHAH, Parin | Director | 2016-01-06 | 2019-03-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Nject Investments Limited | Corporate entity | Shares 25–50%, Voting 25–50%, Appoints directors | 2024-11-13 | Active |
| Hiland Ventures Limited | Corporate entity | Shares 25–50%, Voting 25–50%, Appoints directors | 2024-11-13 | Active |
| Mr Andrew John Leaver | Individual | Shares 50–75%, Voting 50–75%, Appoints directors | 2019-12-12 | Ceased 2024-11-13 |
| Mr Neil Graham Avery | Individual | Shares 25–50%, Voting 25–50%, Appoints directors | 2016-12-01 | Ceased 2024-11-13 |
Filing timeline
Last 20 of 53 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-06-05 RESOLUTIONS Resolution
- 2025-05-07 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-09 | CH01 | officers | Change person director company with change date | |
| 2026-03-09 | CH01 | officers | Change person director company with change date | |
| 2026-03-09 | CH03 | officers | Change person secretary company with change date | |
| 2026-03-09 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-03-09 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-01-09 | SH01 | capital | Capital allotment shares | |
| 2025-11-24 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-10-28 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-30 | AA | accounts | Accounts with accounts type group | |
| 2025-06-05 | RESOLUTIONS | resolution | Resolution | |
| 2025-05-07 | SH08 | capital | Capital name of class of shares | |
| 2025-05-07 | MA | incorporation | Memorandum articles | |
| 2024-12-01 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-12-01 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-12-01 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-12-01 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-11-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-25 | AA | accounts | Accounts with accounts type group | |
| 2023-12-22 | AA | accounts | Accounts with accounts type group | |
| 2023-11-27 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 12
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.