BRAND PARTNERSHIP GROUP LIMITED
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Cash
£2.9m
-30.4% vs 2024
Net assets
£4.2m
+4.1% vs 2024
Employees
491
+5.8% highest in 5 filed years
Profit before tax
£1.9m
+101.8% highest in 5 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
2 PSCs ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £258,117 | £51,386 | £28,753,653 | £31,767,407 | £39,396,794 | +24% | |
| Operating profit | £257,926 | £51,099 | £986,061 | £669,578 | £1,870,120 | +179.3% | |
| Profit before tax | £414,857 | £337,165 | £937,730 | £931,723 | £1,879,775 | +101.8% | |
| Net profit | £365,851 | £327,456 | £613,165 | £602,127 | £1,328,055 | +120.6% | |
| Cash | £192,165 | £194,584 | £2,268,293 | £4,236,327 | £2,948,515 | -30.4% | |
| Total assets less current liabilities | £7,275,368 | £7,316,758 | £3,633,989 | £4,091,848 | £4,222,575 | +3.2% | |
| Net assets | — | — | £3,559,047 | £4,039,523 | £4,204,916 | +4.1% | |
| Equity | £7,275,368 | £7,316,758 | £3,559,047 | £4,039,523 | £4,204,916 | +4.1% | |
| Average employees | 0 | 0 | 369 | 464 | 491 | +5.8% | |
| Wages | — | — | £16,276,881 | £17,962,646 | £20,698,832 | +15.2% | |
| Directors' remuneration | — | — | £569,243 | £459,469 | £146,546 | -68.1% | |
| Directors' pension contributions | — | — | £274,754 | £100,000 | £5,000 | -95% | |
| Highest paid director | — | — | £291,413 | £242,509 | £81,114 | -66.6% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | 99.9% | 99.4% | 3.4% | 2.1% | 4.7% | |
| Net margin | 141.7% | — | 2.1% | 1.9% | 3.4% | |
| Return on capital employed | 3.5% | 0.7% | 27.1% | 16.4% | 44.3% | |
| Gearing (liabilities / total assets) | — | — | 69.4% | 50.4% | 60.5% | |
| Current ratio | — | — | 0.78x | 1.79x | 1.14x | |
| Interest cover | — | — | 2.56x | 5.40x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Margin ratios are hidden where reported turnover is too small relative to profit to yield a meaningful figure — typical of holding companies whose income is mostly subsidiary dividends rather than trading revenue. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- BRAND PARTNERSHIP GROUP LIMITED 2021-10-04 → present
- BRAND AGENCY GROUP LIMITED 2021-09-22 → 2021-10-04
- BLUE SQUARE GROUP LIMITED 2016-01-06 → 2021-09-22
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Roy Pinnock & Co LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties”
Group structure
- BRAND PARTNERSHIP GROUP LIMITED · parent
- Blue Square Marketing Ltd 100%
- Engage Pulse Ltd 100%
- Creative Monster Ltd 100%
- Space Retail Group Ltd 100%
- Monster Holding Ltd 100%
- BX Ventures Ltd 75%
- Get Mission Ltd 75%
- Kru Live Ltd 100%
- Bridge Strategy & Analytics Ltd 100%
Significant events
- “The group has acquired additional agencies, Kru Live & Bridge Strategy & Analytics Ltd in 2025.”
- “There was a loan introduced in the year, owing to a director of £1,500,000.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GRIMSON, Neil Bernard Stuart | Secretary | 2020-01-10 | — | — |
| AVERY, Neil Graham | Director | 2016-01-06 | Nov 1964 | British |
| LEAVER, Andrew John | Director | 2019-04-01 | May 1978 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| PIECHULLA, David Robert | Director | 2016-01-06 | 2019-07-31 |
| SHAH, Parin | Director | 2016-01-06 | 2019-03-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Nject Investments Limited | Corporate entity | Shares 25–50%, Voting 25–50%, Appoints directors | 2024-11-13 | Active |
| Hiland Ventures Limited | Corporate entity | Shares 25–50%, Voting 25–50%, Appoints directors | 2024-11-13 | Active |
| Mr Andrew John Leaver | Individual | Shares 50–75%, Voting 50–75%, Appoints directors | 2019-12-12 | Ceased 2024-11-13 |
| Mr Neil Graham Avery | Individual | Shares 25–50%, Voting 25–50%, Appoints directors | 2016-12-01 | Ceased 2024-11-13 |
Filing timeline
Last 20 of 54 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-06-05 RESOLUTIONS Resolution
- 2025-05-07 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-30 | AA | accounts | Accounts with accounts type group | |
| 2026-03-09 | CH01 | officers | Change person director company with change date | |
| 2026-03-09 | CH01 | officers | Change person director company with change date | |
| 2026-03-09 | CH03 | officers | Change person secretary company with change date | |
| 2026-03-09 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-03-09 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-01-09 | SH01 | capital | Capital allotment shares | |
| 2025-11-24 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-10-28 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-30 | AA | accounts | Accounts with accounts type group | |
| 2025-06-05 | RESOLUTIONS | resolution | Resolution | |
| 2025-05-07 | SH08 | capital | Capital name of class of shares | |
| 2025-05-07 | MA | incorporation | Memorandum articles | |
| 2024-12-01 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-12-01 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-12-01 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-12-01 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-11-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-25 | AA | accounts | Accounts with accounts type group | |
| 2023-12-22 | AA | accounts | Accounts with accounts type group |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 9
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.