MAPP DIGITAL UK LTD
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-05-17
Overdue
Watchouts
Cash
£247K
+13.5% vs 2023
Net assets
-£56M
-20.4% vs 2023
Employees
57
+3.6% vs 2023
Profit before tax
-£9M
+30.8% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Confirmation statement overdue
Due 2026-05-17.
-
Material uncertainty over going concern
Based on this support, the directors have a reasonable expectation that the company will have sufficient resources to continue operating for the foreseeable future. Therefore, the financial statements have been prepared on a going concern basis. However, the directors acknowledge that the company remains dependent upon the continued financial backing of UBS and that this represents a material uncertainty that may cast significant doubt on the company's ability to continue as a going concern.
-
Audit opinion: Qualified
Latest auditor's report carried a non-clean opinion.
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1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
4-year trend · vs Technology median
Accounts
4-year trend · latest reflected 2024-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Turnover | — | — | £11,860,474 | £9,394,775 | |
| Operating profit | — | — | -£8,993,928 | -£3,213,891 | |
| Profit before tax | — | — | -£13,593,828 | -£9,408,717 | |
| Net profit | — | — | -£13,593,828 | -£9,408,717 | |
| Cash | — | — | £217,874 | £247,392 | |
| Total assets less current liabilities | — | — | -£46,110,794 | -£55,539,658 | |
| Net assets | — | — | -£46,130,941 | -£55,539,658 | |
| Equity | — | — | -£46,130,941 | -£55,539,658 | |
| Average employees | — | — | 55 | 57 | |
| Wages | — | — | £3,722,933 | £4,084,333 | |
| Directors' remuneration | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-20.8%
£11,860,474 £9,394,775
-
Cash
+13.5%
£217,874 £247,392
-
Net assets
-20.4%
-£46,130,941 -£55,539,658
-
Employees
+3.6%
55 57
-
Operating profit
+64.3%
-£8,993,928 -£3,213,891
-
Profit before tax
+30.8%
-£13,593,828 -£9,408,717
-
Wages
+9.7%
£3,722,933 £4,084,333
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Operating margin | — | — | -75.8% | -34.2% | |
| Net margin | — | — | -114.6% | -100.1% | |
| Return on capital employed | — | — | 19.5% | 5.8% | |
| Gearing (liabilities / total assets) | — | — | 237.2% | 244.5% | |
| Current ratio | — | — | 0.42x | 0.41x | |
| Interest cover | — | — | -1.76x | -0.47x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- MAPP DIGITAL UK LTD 2016-12-01 → present
- MEME MARKETING EXECUTION UK LTD 2016-05-04 → 2016-12-01
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Kirk Rice LLP
- Audit opinion
- Qualified
- Going concern
- Material uncertainty disclosed
“Based on this support, the directors have a reasonable expectation that the company will have sufficient resources to continue operating for the foreseeable future. Therefore, the financial statements have been prepared on a going concern basis. However, the directors acknowledge that the company remains dependent upon the continued financial backing of UBS and that this represents a material uncertainty that may cast significant doubt on the company's ability to continue as a going concern.”
Significant events
- “On 2 April 2025, the Company entered into a new operating lease agreement for office premises. The lease term runs from 2 April 2025 to 1 April 2030, with lease payments commencing on 2 November 2025. Monthly lease payments amount to £14,951.42, with the total rent payable over the lease term amounting to £897,085.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 10 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| VISTRA COMPANY SECRETARIES LIMITED | Corporate Secretary | 2016-05-04 | — | — |
| BROOKE, James Robert Nevill | Director | 2024-10-15 | Mar 1974 | British |
Show 10 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ASH, Mark | Director | 2016-12-27 | 2017-06-30 |
| BIWER, Michael Eric | Director | 2016-05-04 | 2019-05-23 |
| HINKLE, Eric | Director | 2016-05-04 | 2017-08-23 |
| JOHNSON, Matthew | Director | 2019-05-23 | 2023-05-19 |
| LONG, Claire | Director | 2016-05-04 | 2017-11-15 |
| LOVE, Duncan Neil | Director | 2024-10-15 | 2025-08-31 |
| PINGELTON, Nathan | Director | 2019-05-23 | 2024-10-15 |
| WARREN, Steven Frank | Director | 2023-05-19 | 2024-10-15 |
| WARWICK, Robb | Director | 2017-11-15 | 2019-05-23 |
| WILKINSON, Michael Edward, Mr. | Director | 2017-08-17 | 2023-05-19 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Meme Uk Holdings Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-06-24 | Active |
| David Mcgovern | Individual | Appoints directors | 2016-05-04 | Ceased 2024-10-15 |
Filing timeline
Last 20 of 64 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-28 | CH04 | officers | Change corporate secretary company with change date | |
| 2025-12-22 | AA | accounts | Accounts with accounts type full | |
| 2025-10-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-05-29 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-05-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-06 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-03-06 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-02-21 | AA | accounts | Accounts with accounts type full | |
| 2024-11-19 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-11-01 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-31 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-31 | AP01 | officers | Appoint person director company with name date | |
| 2024-10-31 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-17 | AA | accounts | Accounts with accounts type full | |
| 2024-05-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-06 | AP01 | officers | Appoint person director company with name date | |
| 2023-06-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-06 | TM01 | officers | Termination director company with name termination date | |
| 2023-06-06 | TM01 | officers | Termination director company with name termination date | |
| 2023-02-03 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.