DIFFERENT DOG LIMITED
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Cash
£2.8m
-69.4% vs 2024
Net assets
£5.1m
-43.5% vs 2024
Employees
126
+11.5% highest in 6 filed years
Profit before tax
-£4.2m
-111.7% vs 2024
Net assets
6-year trend · vs Consumer Staples median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2021-01-31 | 2022-01-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £10,707,900 | £16,260,281 | +51.9% | |
| Operating profit | — | — | — | — | -£2,101,937 | -£4,390,278 | -108.9% | |
| Profit before tax | — | — | — | — | -£1,983,903 | -£4,200,690 | -111.7% | |
| Net profit | — | -£1,528,405 | -£2,189,694 | -£1,547,804 | -£1,821,106 | -£4,200,622 | -130.7% | |
| Cash | £288,624 | £1,293,646 | £1,417,051 | £1,288,488 | £9,143,826 | £2,797,991 | -69.4% | |
| Total assets less current liabilities | £247,438 | £1,202,110 | £988,641 | £1,299,477 | £9,443,018 | £7,327,294 | -22.4% | |
| Net assets | £152,296 | £1,088,067 | £842,848 | £902,484 | £9,072,056 | £5,121,507 | -43.5% | |
| Equity | £152,296 | £1,088,067 | £842,848 | £902,484 | £9,072,056 | £5,121,507 | -43.5% | |
| Average employees | 21 | 32 | 57 | 92 | 113 | 126 | +11.5% | |
| Wages | — | — | — | — | £3,172,636 | £4,229,130 | +33.3% | |
| Directors' remuneration | — | — | — | — | £413,930 | £502,369 | +21.4% | |
| Directors' pension contributions | — | — | — | — | £4,804 | £4,733 | -1.5% | |
| Highest paid director | — | — | — | — | £125,267 | £143,393 | +14.5% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-01-31 | 2022-01-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | -19.6% | -27.0% | |
| Net margin | — | — | — | — | -17.0% | -25.8% | |
| Return on capital employed | — | — | — | — | -22.3% | -59.9% | |
| Gearing (liabilities / total assets) | 74.8% | 36.5% | 55.0% | 58.1% | 17.6% | 50.8% | |
| Current ratio | — | — | — | — | 6.39x | 1.41x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- DIFFERENT DOG LIMITED 2018-02-16 → present
- HADNALL TRADING LIMITED 2017-01-30 → 2018-02-16
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- WR Partners
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Accordingly, the Directors continue to adopt the going concern basis in preparing the financial statements.”
Significant events
- “Post year end, the Company successfully completed a fundraise, which has strengthened the Company's liquidity position.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
8 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| THURSTAN, Alexandra | Secretary | 2017-01-30 | — | — |
| CERVI, Frank Romano Italo | Director | 2025-03-16 | Sep 1963 | Italian,English |
| CONNELLY, James | Director | 2021-07-22 | Jan 1986 | British |
| KING, Sally | Director | 2024-01-10 | Jan 1987 | British |
| ROBERTSON, Andrew Gordon James | Director | 2018-09-04 | Mar 1964 | British |
| SUÁREZ-PAZOS, Joaquín Engel | Director | 2024-07-31 | Jul 1978 | Spanish |
| THURSTAN, Alexandra Jane | Director | 2017-11-01 | Oct 1974 | British |
| THURSTAN, Charles | Director | 2017-01-30 | Feb 1975 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HOLBOURN, Oliver Gerald | Director | 2018-09-04 | 2021-07-22 |
| MCINTOSH, Benjamin | Director | 2024-01-12 | 2025-08-05 |
| RICHMOND, Elliot Frank | Director | 2021-07-22 | 2024-07-31 |
| SUGDEN, Michael Edward | Director | 2018-09-05 | 2021-07-22 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Charles Thurstan | Individual | Shares 25–50%, Voting 25–50% | 2017-01-30 | Ceased 2024-07-31 |
Filing timeline
Last 20 of 74 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-08-09 MA Memorandum articles
- 2024-08-09 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-23 | AA | accounts | Accounts with accounts type full | |
| 2026-09-15 | SH01 | capital | Capital allotment shares | |
| 2026-02-18 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-01-05 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-12-22 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-12-08 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-08-08 | AA | accounts | Accounts with accounts type small | |
| 2025-08-05 | TM01 | officers | Termination director company with name termination date | |
| 2025-04-29 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-04-22 | SH01 | capital | Capital allotment shares | |
| 2025-03-24 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2025-03-18 | AP01 | officers | Appoint person director company with name date | |
| 2025-02-12 | CS01 | confirmation-statement | Confirmation statement | |
| 2024-12-18 | SH01 | capital | Capital allotment shares | |
| 2024-11-01 | SH01 | capital | Capital allotment shares | |
| 2024-10-03 | SH01 | capital | Capital allotment shares | |
| 2024-09-27 | AA | accounts | Accounts with accounts type small | |
| 2024-08-13 | SH01 | capital | Capital allotment shares | |
| 2024-08-09 | MA | incorporation | Memorandum articles | |
| 2024-08-09 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 5
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.