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Cash

£434k

+287.2% vs 2023

Net assets

-£73m

-62% vs 2023

Employees

32

-8.6% vs 2023

Profit before tax

-£28m

-49.8% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

2-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31 Δ vs prior
Turnover £10,049,404£12,213,640 +21.5%
Operating profit -£16,455,632-£24,471,207 -48.7%
Profit before tax -£18,765,051-£28,112,287 -49.8%
Net profit -£18,765,051-£28,112,287 -49.8%
Cash £112,039£433,833 +287.2%
Total assets less current liabilities -£44,108,586-£72,306,447 -63.9%
Net assets -£45,370,974-£73,483,261 -62%
Equity
Average employees 3532 -8.6%
Wages £2,354,655£3,538,234 +50.3%
Directors' remuneration £1,146,778£2,450,706 +113.7%

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show . About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin -163.7%
Net margin -186.7%
Gearing (liabilities / total assets) 314.6%312.1%
Current ratio 0.01x0.01x
Interest cover -6.08x-5.82x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Margin ratios are hidden where reported turnover is too small relative to profit to yield a meaningful figure — typical of holding companies whose income is mostly subsidiary dividends rather than trading revenue. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 101
Reporting scope
Standalone (parent only)
Auditor
PricewaterhouseCoopers LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“On the basis of the above the directors have concluded that the company can meet its financial obligations as they fall due for the foreseeable future, this being at least 12 months from the date of approval of these financial statements. For these reasons the directors have presented the financials on the going concern basis.”

Group structure

  1. PURE CREMATION GROUP LIMITED · parent
    1. Pure Cremation Limited 100% · UK · Cremation
    2. Pure Cremation Funeral Planning Limited 100% · UK · Funeral planning
    3. Pure Life Legal Services Limited 100% · UK · Legal services
    4. Pure Life Financial Services Limited 100% · UK · Financial services
    5. Pure Group Holdings Limited 100% · UK · Dormant

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

6 active · 13 resigned

Name Role Appointed Born Nationality
ATKINSON, Ian David Director 2024-01-24 Feb 1972 British
FLOWERS, Brett William Director 2024-01-18 Jun 1974 British
GAWTHORNE, Mark David Director 2022-05-05 Jan 1969 British
LAMBLE, Dean Nicholas Director 2023-11-14 Mar 1974 British
WASSALL, Sally Jane Tamsin Director 2021-08-01 Oct 1968 British
WILLMOTT, Gregory James Director 2024-02-19 Nov 1967 British
Show 13 resigned officers
Name Role Appointed Resigned
COLLINGWOOD, David Anthony Director 2021-08-01 2022-11-18
KAYE, Eliot Charles Director 2018-01-31 2019-03-01
LE DRUILLENEC, Timothy Vincent Director 2017-08-23 2018-01-31
MARTIN, Kimberly Director 2017-11-21 2018-01-31
MURPHY, Robert John Director 2018-03-28 2024-01-31
POWELL, Bryan Donald Leslie Director 2017-04-12 2023-11-14
POWELL, Catherine Anne Director 2017-08-23 2023-11-14
REYNOLDS, Matthew James Director 2022-05-05 2024-07-31
ROSETHORN, Harriet Jane Director 2019-03-01 2021-06-15
SEASTRON, Mark Director 2022-10-03 2024-02-29
THILO, Paul Edward Director 2021-08-01 2023-09-14
THOMERSON, Richard Ronald Director 2017-08-23 2023-11-14
WATSON-GANDY, Mark, Prof Director 2017-08-23 2021-06-15

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Pure Cremation Holdings Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2017-11-21 Active
Mrs Catherine Anne Powell Individual Shares 25–50%, Voting 25–50% 2017-09-29 Ceased 2017-11-21
Mr Bryan Powell Individual Shares 75–100%, Voting 75–100%, Appoints directors 2017-04-12 Ceased 2017-11-21

Filing timeline

Last 20 of 77 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2024-11-02 MA Memorandum articles
  • 2024-11-02 RESOLUTIONS Resolution
Date Type Category Description
2025-09-15 AA accounts Accounts with accounts type full
2025-06-09 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-12-20 AA accounts Accounts with accounts type full
2024-12-17 CH01 officers Change person director company with change date PDF
2024-11-02 MA incorporation Memorandum articles
2024-11-02 RESOLUTIONS resolution Resolution
2024-10-21 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2024-08-05 TM01 officers Termination director company with name termination date PDF
2024-06-05 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-03-05 AP01 officers Appoint person director company with name date PDF
2024-03-02 TM01 officers Termination director company with name termination date PDF
2024-02-01 TM01 officers Termination director company with name termination date PDF
2024-01-29 AP01 officers Appoint person director company with name date PDF
2024-01-22 AP01 officers Appoint person director company with name date PDF
2023-12-20 MR04 mortgage Mortgage satisfy charge full PDF
2023-11-21 AP01 officers Appoint person director company with name date PDF
2023-11-21 TM01 officers Termination director company with name termination date PDF
2023-11-21 TM01 officers Termination director company with name termination date PDF
2023-11-21 TM01 officers Termination director company with name termination date PDF
2023-10-10 AA accounts Accounts with accounts type full

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
1

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page