BRAND ALLIANCE (LICENSE) LIMITED
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Cash
£1.8m
+93.7% highest in 6 filed years
Net assets
£1.7m
-23.9% vs 2024
Employees
59
+3.5% highest in 6 filed years
Profit before tax
£2.1m
-4.6% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
2 PSCs ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2021-04-30 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | £25,812,907 | £33,298,076 | £53,754,582 | £47,012,061 | -12.5% | |
| Operating profit | — | — | £1,386,950 | £618,679 | £2,266,500 | £2,154,440 | -4.9% | |
| Profit before tax | — | — | £1,345,728 | £555,105 | £2,252,538 | £2,149,230 | -4.6% | |
| Net profit | — | — | £1,082,178 | £405,969 | £1,785,450 | £1,754,587 | -1.7% | |
| Cash | £120,611 | £836,532 | £332,546 | £1,048,557 | £928,200 | £1,798,049 | +93.7% | |
| Total assets less current liabilities | £1,047,275 | £1,117,300 | £1,857,660 | £871,240 | £2,372,419 | £1,751,903 | -26.2% | |
| Net assets | £434,775 | £592,300 | £1,470,228 | £635,197 | £2,281,147 | £1,735,330 | -23.9% | |
| Equity | £434,775 | £592,300 | £1,470,228 | £635,197 | £2,281,147 | £1,735,330 | -23.9% | |
| Average employees | 27 | 32 | 36 | 37 | 57 | 59 | +3.5% | |
| Wages | — | — | £928,702 | £980,022 | £1,480,562 | £2,252,804 | +52.2% | |
| Directors' remuneration | — | — | £51,884 | £51,884 | £496,884 | £274,042 | -44.8% | |
| Directors' pension contributions | — | — | — | £520,000 | £440,000 | £4,818 | -98.9% | |
| Highest paid director | — | — | — | — | £45,000 | £97,437 | +116.5% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-04-30 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | 5.4% | 1.9% | 4.2% | 4.6% | |
| Net margin | — | — | 4.2% | 1.2% | 3.3% | 3.7% | |
| Return on capital employed | — | — | 74.7% | 71.0% | 95.5% | 123.0% | |
| Gearing (liabilities / total assets) | 89.2% | 88.3% | 74.8% | 87.7% | 72.1% | 83.5% | |
| Current ratio | — | — | — | 1.19x | 1.40x | 1.19x | |
| Interest cover | — | — | 27.59x | 9.72x | 97.66x | 57.33x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Affinia (Stratford)
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the group and parent company have adequate resources to continue in operational existence for the foreseeable future.”
Group structure
- BRAND ALLIANCE (LICENSE) LIMITED · parent
- Brand Alliance International Limited 100%
Significant events
- “On 24 November 2025, the entire share capital of the company, being 3,800 Ordinary shares of £0.01 each, was sold to the employee ownership trust know as the Brand Alliance Trustee Limited.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BROADHURST, Robert | Director | 2024-04-18 | Sep 1984 | British |
| GREENHAM, James Anthony | Director | 2024-04-18 | May 1988 | English |
| HANNAFORD, Kirk | Director | 2017-04-24 | Jun 1967 | British |
| HILLS, Simon | Director | 2017-04-24 | Mar 1974 | British |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| AARONS, Adam | Director | 2017-04-24 | 2024-10-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Brand Alliance Trustee Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2025-11-24 | Active |
| Mr Simon Hills | Individual | Shares 25–50%, Voting 25–50% | 2017-11-01 | Ceased 2025-11-24 |
| Mr Kirk Hannaford | Individual | Shares 25–50%, Voting 25–50% | 2017-11-01 | Ceased 2025-11-24 |
| Brand Alliance Holdings | Corporate entity | Significant influence | 2017-04-24 | Ceased 2017-11-01 |
Filing timeline
Last 20 of 48 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-12-20 MA Memorandum articles
- 2025-12-02 RESOLUTIONS Resolution
- 2024-12-18 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-30 | AA | accounts | Accounts with accounts type group | |
| 2026-05-12 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-02-23 | CH01 | officers | Change person director company with change date | |
| 2026-02-23 | CH01 | officers | Change person director company with change date | |
| 2025-12-20 | MA | incorporation | Memorandum articles | |
| 2025-12-18 | AA | accounts | Accounts with accounts type group | |
| 2025-12-02 | RESOLUTIONS | resolution | Resolution | |
| 2025-12-01 | SH02 | capital | Capital alter shares subdivision | |
| 2025-11-27 | SH08 | capital | Capital name of class of shares | |
| 2025-11-27 | SH10 | capital | Capital variation of rights attached to shares | |
| 2025-11-26 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-11-26 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-11-26 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-06-17 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-12-18 | RESOLUTIONS | resolution | Resolution | |
| 2024-12-17 | SH03 | capital | Capital return purchase own shares | |
| 2024-12-16 | SH06 | capital | Capital cancellation shares | |
| 2024-12-13 | AA | accounts | Accounts with accounts type full | |
| 2024-11-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-09 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 13
- Capital events
- 5
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.