BRAND EVANGELISTS FOR BEAUTY LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-06-06 (in 1mo)
Last made up 2025-05-23
Watchouts
None on the register
Cash
£716K
-82.2% vs 2023
Net assets
£19M
-9.4% vs 2023
Employees
131
+0.8% highest in 4 filed years
Profit before tax
-£2M
-152.4% vs 2023
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Turnover | — | — | — | £73,794,516 | £73,647,439 | |
| Operating profit | — | — | — | £4,723,341 | -£1,633,307 | |
| Profit before tax | — | — | — | £4,050,394 | -£2,121,065 | |
| Net profit | — | — | £2,055,505 | £174,183 | -£2,148,457 | |
| Cash | — | £393,013 | £1,530,757 | £4,032,590 | £716,398 | |
| Total assets less current liabilities | — | — | — | £20,922,467 | £19,096,153 | |
| Net assets | — | — | — | £20,680,226 | £18,746,387 | |
| Equity | £1,939,181 | £1,815,252 | £17,769,488 | £20,680,226 | £18,746,387 | |
| Average employees | — | 29 | 71 | 130 | 131 | |
| Wages | — | — | — | £8,844,573 | £9,494,829 | |
| Directors' remuneration | — | — | — | £532,000 | £520,077 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-0.2%
£73,794,516 £73,647,439
-
Cash
-82.2%
£4,032,590 £716,398
-
Net assets
-9.4%
£20,680,226 £18,746,387
-
Employees
+0.8%
130 131
highest in 4 filed years
-
Operating profit
-134.6%
£4,723,341 -£1,633,307
-
Profit before tax
-152.4%
£4,050,394 -£2,121,065
-
Wages
+7.4%
£8,844,573 £9,494,829
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | — | — | 6.4% | -2.2% | |
| Net margin | — | — | — | 0.2% | -2.9% | |
| Return on capital employed | — | — | — | 22.6% | -8.6% | |
| Gearing (liabilities / total assets) | — | — | — | 45.8% | 61.3% | |
| Current ratio | — | — | — | 2.10x | 1.54x | |
| Interest cover | — | — | — | 7.02x | -3.35x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Consolidated group
- Auditor
- Xeinadin Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors have considered the group's forecasts and budgets covering a period of at least twelve months from the date of approval of these financial statements. In forming their view, the directors have taken into account the group's recent trading performance, planned initiatives, and the actions available to manage costs and preserve liquidity. Based on these assessments, the directors have a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future. Accordingly, the financial statements continue to be prepared on a going concern basis.”
Group structure
- BRAND EVANGELISTS FOR BEAUTY LIMITED · parent
- Brand Evangelists For Beauty Inc 100%
- Brand Evangelists For Beauty Pty Ltd 100%
Significant events
- “The Group reported stable revenues year-on-year to December 2024, after adjusting for discontinued operations in 2023, notwithstanding a globally subdued skincare market. Gross margin performance remained resilient despite heightened competitive pressures, however short-term results were moderated by increased investment in brand and marketing activities. These investments are expected to underpin stronger performance and enhanced shareholder returns in future periods.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| OAKWOOD CORPORATE SECRETARY LIMITED | Corporate Secretary | 2023-04-04 | — | — |
| CURRY, Mark | Director | 2017-05-24 | Feb 1982 | British |
| GAREL, Olivier Gilbert | Director | 2018-01-19 | Mar 1968 | French |
| HARRIS, Rachel Susan | Director | 2018-01-19 | Jun 1969 | British |
| LAXTON, Colette | Director | 2018-01-19 | Sep 1986 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| TMF GLOBAL SERVICES (UK) LIMITED | Corporate Secretary | 2019-01-24 | 2019-03-25 |
| DALY, Kenneth John | Director | 2017-05-24 | 2019-01-24 |
| LEAHY, Patrick | Director | 2017-05-24 | 2018-10-09 |
| ROWLANDS, James Clifford Stuart | Director | 2021-04-01 | 2025-05-07 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Twenty Nine Capital Partners (General Partner) Limited | Corporate entity | Shares 50–75%, Voting 50–75%, Appoints directors | 2021-11-30 | Active |
| Unilever Ventures General Partner Limited | Corporate entity | Shares 50–75%, Voting 50–75% | 2018-01-19 | Ceased 2021-11-30 |
| John Mills Limited | Corporate entity | Shares 25–50%, Voting 25–50% | 2017-05-24 | Ceased 2019-01-24 |
Filing timeline
Last 20 of 69 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-04-17 MA Memorandum articles
- 2023-04-17 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-22 | AA | accounts | Accounts with accounts type group | |
| 2025-06-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-06 | CH01 | officers | Change person director company with change date | |
| 2025-06-06 | CH01 | officers | Change person director company with change date | |
| 2025-05-22 | TM01 | officers | Termination director company with name termination date | |
| 2024-11-07 | CH01 | officers | Change person director company with change date | |
| 2024-11-07 | CH01 | officers | Change person director company with change date | |
| 2024-10-01 | AA | accounts | Accounts with accounts type group | |
| 2024-06-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-10 | AA | accounts | Accounts with accounts type group | |
| 2023-08-24 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-06-06 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-06-06 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-06-06 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-06-05 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-04-24 | SH01 | capital | Capital allotment shares | |
| 2023-04-24 | SH08 | capital | Capital name of class of shares | |
| 2023-04-24 | SH10 | capital | Capital variation of rights attached to shares | |
| 2023-04-17 | MA | incorporation | Memorandum articles | |
| 2023-04-17 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.