NATURAL DOG FOOD DIRECT LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-07-20 (in 2mo)
Last made up 2025-07-06
Watchouts
None on the register
Cash
£131K
+78.7% highest in 3 filed years
Net assets
£1M
+74.6% highest in 5 filed years
Employees
54
+14.9% highest in 5 filed years
Profit before tax
£832K
+56% vs 2023
Net assets
6-year trend · vs Consumer Staples median
Accounts
6-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2022-12-31 | 2023-01-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £7,986,822 | £10,779,230 | |
| Operating profit | — | — | — | — | £546,064 | £844,629 | |
| Profit before tax | — | — | — | — | £533,373 | £832,314 | |
| Net profit | — | — | — | — | £275,246 | £539,506 | |
| Cash | — | — | £24,244 | — | £73,526 | £131,415 | |
| Total assets less current liabilities | £1 | £628,092 | — | — | £1,009,351 | £1,594,721 | |
| Net assets | £1 | £212,689 | £419,258 | — | £666,358 | £1,163,464 | |
| Equity | £1 | £212,689 | £419,258 | — | £666,358 | £1,163,464 | |
| Average employees | 2 | 10 | -39 | — | 47 | 54 | |
| Wages | — | — | — | — | £1,495,988 | £1,962,868 | |
| Directors' remuneration | — | — | — | — | £181,627 | £179,550 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+35%
£7,986,822 £10,779,230
-
Cash
+78.7%
£73,526 £131,415
highest in 3 filed years
-
Net assets
+74.6%
£666,358 £1,163,464
highest in 5 filed years
-
Employees
+14.9%
47 54
highest in 5 filed years
-
Operating profit
+54.7%
£546,064 £844,629
-
Profit before tax
+56%
£533,373 £832,314
-
Wages
+31.2%
£1,495,988 £1,962,868
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-12-31 | 2022-12-31 | 2023-01-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 6.8% | 7.8% | |
| Net margin | — | — | — | — | 3.4% | 5.0% | |
| Return on capital employed | — | — | — | — | 54.1% | 53.0% | |
| Current ratio | — | — | — | — | 1.09x | 1.16x | |
| Interest cover | — | — | — | — | 43.03x | 68.46x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Crouchers Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “After the year end the company offered to purchase land adjoining to the factory, which covered 3.5 acres and 0.25 acres, the offered price of the land purchase was £350,000 and £50,000 respectively. These offers are expected to be accepted, with a completion date in October 2025.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| EWING, Craig Duncan | Director | 2017-07-07 | Dec 1962 | British |
| SAVILLE, William John | Director | 2020-01-01 | Sep 1978 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mrs Jennifer Ewing | Individual | Shares 25–50%, Voting 25–50% | 2020-07-06 | Active |
| Mr Craig Duncan Ewing | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-07-07 | Active |
Filing timeline
Last 20 of 26 total filings
Material constitutional events — rename, articles re-file, resolution
- 2020-12-02 RESOLUTIONS Resolution
- 2020-12-02 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-09-30 | AA | accounts | Accounts with accounts type full | |
| 2025-07-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-14 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-09-25 | AA | accounts | Accounts with accounts type total exemption full | |
| 2024-07-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-05 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-08-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-21 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2022-09-29 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-08-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-02-28 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2021-09-30 | AA | accounts | Accounts with accounts type micro entity | |
| 2021-08-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-12-02 | RESOLUTIONS | resolution | Resolution | |
| 2020-12-02 | MA | incorporation | Memorandum articles | |
| 2020-08-14 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2020-08-14 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2020-01-08 | AP01 | officers | Appoint person director company with name date | |
| 2020-01-02 | AA | accounts | Accounts with accounts type dormant |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.