NATURAL DOG FOOD DIRECT LIMITED
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Cash
£91k
-30.9% vs 2024
Net assets
£1.4m
+18.1% highest in 4 filed years
Employees
68
+25.9% vs 2024
Profit before tax
£109k
-86.9% lowest in 3 filed years
Net assets
4-year trend · vs Consumer Staples median
Accounts
4-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|
| Turnover | — | £7,986,822 | £10,779,320 | £11,577,621 | +7.4% | |
| Operating profit | — | £546,064 | £844,629 | £132,447 | -84.3% | |
| Profit before tax | — | £533,373 | £832,314 | £109,025 | -86.9% | |
| Net profit | — | £275,246 | £539,506 | £237,383 | -56% | |
| Cash | £24,244 | £73,526 | £131,415 | £90,846 | -30.9% | |
| Total assets less current liabilities | — | £1,009,351 | £1,594,721 | £1,820,558 | +14.2% | |
| Net assets | £419,258 | £666,358 | £1,163,464 | £1,374,428 | +18.1% | |
| Equity | £419,258 | £666,358 | £1,163,464 | £1,374,428 | +18.1% | |
| Average employees | — | — | 54 | 68 | +25.9% | |
| Wages | — | £1,495,988 | £1,962,868 | £2,415,063 | +23% | |
| Directors' remuneration | — | £181,627 | £179,550 | £161,717 | -9.9% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|
| Operating margin | — | 6.8% | 7.8% | 1.1% | |
| Net margin | — | 3.4% | 5.0% | 2.1% | |
| Return on capital employed | — | 54.1% | 53.0% | 7.3% | |
| Gearing (liabilities / total assets) | 76.6% | 71.4% | 64.8% | 62.1% | |
| Current ratio | — | 1.09x | — | 1.01x | |
| Interest cover | — | 43.03x | 68.46x | 5.39x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Crouchers Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting”
Significant events
- “After the year end, the company completed the purchase of 0.25 acres of land adjoining the factory for £50,000.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| EWING, Craig Duncan | Director | 2017-07-07 | Dec 1962 | British |
| SAVILLE, William John | Director | 2020-01-01 | Sep 1978 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mrs Jennifer Ewing | Individual | Shares 25–50%, Voting 25–50% | 2020-07-06 | Active |
| Mr Craig Duncan Ewing | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-07-07 | Active |
Filing timeline
Last 20 of 28 total filings
Material constitutional events — rename, articles re-file, resolution
- 2020-12-02 RESOLUTIONS Resolution
- 2020-12-02 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-28 | AA | accounts | Accounts with accounts type full | |
| 2026-06-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-09-30 | AA | accounts | Accounts with accounts type full | |
| 2025-07-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-14 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-09-25 | AA | accounts | Accounts with accounts type total exemption full | |
| 2024-07-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-05 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-08-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-21 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2022-09-29 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-08-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-02-28 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2021-09-30 | AA | accounts | Accounts with accounts type micro entity | |
| 2021-08-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-12-02 | RESOLUTIONS | resolution | Resolution | |
| 2020-12-02 | MA | incorporation | Memorandum articles | |
| 2020-08-14 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2020-08-14 | PSC01 | persons-with-significant-control | Notification of a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.