WELL PLAYED APOC LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-07-31 (in 2mo)
Last made up 2025-07-17
Watchouts
None on the register
Cash
£15K
-86.2% vs 2023
Net assets
—
Equity attributable
Employees
1
0% vs 2023
Profit before tax
-£94K
-40.4% lowest in 3 filed years
Profit before tax
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Turnover | — | — | — | £3,074,566 | £3,135,893 | |
| Operating profit | — | — | — | — | — | |
| Profit before tax | — | — | -£37,870 | -£67,255 | -£94,437 | |
| Net profit | — | — | £622,861 | £474,738 | £492,944 | |
| Cash | — | £21 | £71,323 | £111,513 | £15,336 | |
| Total assets less current liabilities | £432,200 | £278,331 | — | — | — | |
| Net assets | — | — | — | — | — | |
| Equity | £432,200 | £278,331 | £1,222,816 | £1,397,555 | £1,560,500 | |
| Average employees | 1 | 1 | 1 | 1 | 1 | |
| Wages | — | — | — | — | — | |
| Directors' remuneration | — | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+2%
£3,074,566 £3,135,893
-
Cash
-86.2%
£111,513 £15,336
-
Net assets
—
Not reported
-
Employees
0%
1 1
-
Profit before tax
-40.4%
-£67,255 -£94,437
lowest in 3 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Net margin | — | — | — | 15.4% | 15.7% | |
| Current ratio | — | — | — | 5.15x | 4.60x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102 §1A
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Saffery LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AINSLIE, Keith | Director | 2024-09-25 | Mar 1974 | British |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| WELLS, Adam | Director | 2017-07-18 | 2024-09-25 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Adam Wells | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-07-18 | Ceased 2017-07-18 |
| Well Played Games Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-07-18 | Active |
Filing timeline
Last 20 of 34 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-10-07 RESOLUTIONS Resolution
- 2024-10-07 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-09-30 | AA | accounts | Accounts with accounts type full | |
| 2025-08-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-06 | AA | accounts | Accounts with accounts type full | |
| 2024-10-07 | RESOLUTIONS | resolution | Resolution | |
| 2024-10-07 | RESOLUTIONS | resolution | Resolution | |
| 2024-10-02 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-02 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-14 | AA | accounts | Accounts with accounts type small | |
| 2023-07-17 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-04-13 | AA | accounts | Accounts with accounts type small | |
| 2023-03-14 | DISS40 | gazette | Gazette filings brought up to date | |
| 2023-03-07 | GAZ1 | gazette | Gazette notice compulsory | |
| 2022-07-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-05-20 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2022-05-20 | CH01 | officers | Change person director company with change date | |
| 2022-05-20 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2021-09-30 | AA | accounts | Accounts with accounts type total exemption full | |
| 2021-07-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-05-07 | PSC05 | persons-with-significant-control | Change to a person with significant control without name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.