ANYTHING IS POSSIBLE MEDIA LIMITED
Trading as Anything is Possible, the company operates as a digital marketing and media agency providing pay-per-click, search engine optimisation, and content marketing services.
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Cash
£1.7M
-38.6% vs 2023
Net assets
£1.5M
+20.4% highest in 6 filed years
Employees
63
+8.6% highest in 6 filed years
Profit before tax
£1.2M
+19.6% vs 2023
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £19,782,642 | £30,772,171 | +55.6% | |
| Operating profit | — | — | — | — | £945,226 | £1,125,060 | +19% | |
| Profit before tax | — | — | — | — | £964,929 | £1,153,591 | +19.6% | |
| Net profit | — | — | — | £546,118 | £754,488 | £849,214 | +12.6% | |
| Cash | £237,671 | £1,111,515 | £1,743,436 | £3,109,604 | £2,783,910 | £1,707,934 | -38.6% | |
| Total assets less current liabilities | £94,055 | £529,497 | £726,893 | — | £1,292,127 | £1,555,538 | +20.4% | |
| Net assets | £94,055 | £434,130 | £653,718 | £811,836 | £1,278,324 | £1,539,538 | +20.4% | |
| Equity | £94,055 | £434,130 | £653,718 | — | £1,278,324 | £1,539,538 | +20.4% | |
| Average employees | 7 | 17 | 31 | 43 | 58 | 63 | +8.6% | |
| Wages | — | — | — | £1,648,292 | £2,162,552 | £2,743,592 | +26.9% | |
| Directors' remuneration | — | — | — | — | £37,040 | £18,192 | -50.9% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 4.8% | 3.7% | |
| Net margin | — | — | — | — | 3.8% | 2.8% | |
| Return on capital employed | — | — | — | — | 73.2% | 72.3% | |
| Current ratio | — | — | — | — | 1.14x | 1.18x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Sumer Audit
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- ANYTHING IS POSSIBLE MEDIA LIMITED · parent
- Custard Online Marketing Limited 100%
Significant events
- “acquisition of Custard Online Marketing Limited on 30 November 2023”
- “incorporated in South Africa in December 2024”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FENTON-ELSTONE, Sam | Director | 2018-06-01 | Apr 1984 | British |
| HATCH, Steven | Director | 2025-09-22 | Mar 1970 | English |
| RAYMOND, Mark | Director | 2017-10-09 | Dec 1975 | British |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HUGHES, Oliver | Director | 2017-08-10 | 2017-11-15 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Sam Fenton-Elstone | Individual | Shares 25–50%, Voting 25–50% | 2018-06-01 | Active |
| Mark Raymond | Individual | Shares 25–50%, Voting 25–50% | 2017-10-09 | Active |
| Mr Oliver Hughes | Individual | Shares 25–50%, Voting 25–50% | 2017-08-10 | Ceased 2017-11-15 |
Filing timeline
Last 20 of 40 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-01-12 RESOLUTIONS Resolution
- 2024-04-30 RESOLUTIONS Resolution
- 2024-01-03 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-12 | RESOLUTIONS | resolution | Resolution | |
| 2025-11-11 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-11 | AA | accounts | Accounts with accounts type group | |
| 2025-08-13 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-07-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-23 | AA | accounts | Accounts with accounts type group | |
| 2024-06-25 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-04-30 | RESOLUTIONS | resolution | Resolution | |
| 2024-01-03 | RESOLUTIONS | resolution | Resolution | |
| 2023-09-29 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-07-02 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2023-07-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-12-12 | CH01 | officers | Change person director company with change date | |
| 2022-09-30 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-06-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-06-16 | AD01 | address | Change registered office address company with date old address new address | |
| 2022-06-01 | AD01 | address | Change registered office address company with date old address new address | |
| 2022-04-27 | AD01 | address | Change registered office address company with date old address new address | |
| 2021-09-30 | AA | accounts | Accounts with accounts type total exemption full | |
| 2021-07-01 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.