AMPLITUDE ANALYTICS LTD.
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-17 (in 11mo)
Last made up 2026-04-03
Watchouts
None on the register
Cash
£3M
+242.3% highest in 5 filed years
Net assets
£5M
+26.8% highest in 5 filed years
Employees
30
-14.3% vs 2023
Profit before tax
£443K
-26.1% vs 2023
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · latest reflected 2024-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-01-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £10,308,501 | £8,287,984 | |
| Operating profit | — | — | — | — | £599,206 | £442,594 | |
| Profit before tax | — | — | — | — | £599,206 | £442,594 | |
| Net profit | — | — | — | — | £357,573 | £270,584 | |
| Cash | £22,945 | £174,237 | £292,060 | — | £1,001,581 | £3,428,175 | |
| Total assets less current liabilities | £140,881 | £1,048,058 | £2,397,855 | — | £4,312,277 | £5,466,574 | |
| Net assets | — | £1,048,058 | — | — | £4,312,277 | £5,466,574 | |
| Equity | £140,881 | £1,048,058 | £2,397,855 | £2,397,855 | £4,312,277 | £5,466,574 | |
| Average employees | 8 | 20 | 37 | — | 35 | 30 | |
| Wages | — | — | — | — | — | — | |
| Directors' remuneration | — | — | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-19.6%
£10,308,501 £8,287,984
-
Cash
+242.3%
£1,001,581 £3,428,175
highest in 5 filed years
-
Net assets
+26.8%
£4,312,277 £5,466,574
highest in 3 filed years
-
Employees
-14.3%
35 30
-
Operating profit
-26.1%
£599,206 £442,594
-
Profit before tax
-26.1%
£599,206 £442,594
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-01-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 5.8% | 5.3% | |
| Net margin | — | — | — | — | 3.5% | 3.3% | |
| Return on capital employed | — | — | — | — | 13.9% | 8.1% | |
| Current ratio | — | — | — | — | 4.94x | 5.61x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Grant Thornton
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors do not consider there to be any material uncertainty relating to the company's ability to continue as a going concern and these financial statements have thus been prepared on a going concern basis.”
Significant events
- “During the local audit of the financial statements for the year ended 31 December 2023, it was identified that payroll expenses has been understated by £327,320 in the prior year. The understatement arose from prior year payroll liabilities which the Company was not able to adjust to correctly reflect the year end payroll liabilities balance.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FISHER, Elizabeth Ruth | Director | 2024-02-21 | Oct 1983 | American |
| LIU, Curtis Bryant | Director | 2025-07-07 | Sep 1988 | American |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HABERBERGER, Caitlin | Director | 2018-04-04 | 2019-02-28 |
| HARMS, Christopher | Director | 2024-02-21 | 2024-05-24 |
| LIU, Curtis Bryant | Director | 2019-02-28 | 2024-02-21 |
| SKATES, Spenser | Director | 2018-04-04 | 2024-02-21 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 35 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-03-25 | CH01 | officers | Change person director company with change date | |
| 2025-11-19 | AA | accounts | Accounts with accounts type full | |
| 2025-07-08 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-07 | AA | accounts | Accounts with accounts type small | |
| 2024-06-06 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-20 | AAMD | accounts | Accounts amended with accounts type small | |
| 2024-05-01 | AA | accounts | Accounts with accounts type unaudited abridged | |
| 2024-04-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-02-22 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-22 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-22 | AP01 | officers | Appoint person director company with name date | |
| 2024-02-22 | AP01 | officers | Appoint person director company with name date | |
| 2023-07-19 | AD02 | address | Change sail address company with old address new address | |
| 2023-04-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-10-30 | AA | accounts | Accounts with accounts type small | |
| 2022-04-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-04-06 | CH01 | officers | Change person director company with change date | |
| 2022-04-06 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.