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Next accounts due

2026-01-31

Overdue

Confirmation statement due

2026-05-31 (this month)

Last made up 2025-05-17

Watchouts

2 items

Cash

£1M

+16.2% vs 2022

Net assets

-£1M

+22.2% vs 2022

Employees

93

-4.1% vs 2022

Profit before tax

-£2M

+9.7% vs 2022

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

2-year trend · latest reflected 2023-12-31

Metric Trend 2022-12-312023-12-31
Turnover £10,048,300£10,270,532
Operating profit -£2,022,354-£1,826,254
Profit before tax -£2,022,124-£1,826,642
Net profit -£2,029,358-£461,582
Cash £871,354£1,012,308
Total assets less current liabilities -£1,647,194-£1,252,129
Net assets -£1,837,007-£1,428,870
Equity -£1,837,007-£1,428,870
Average employees 9793
Wages
Directors' remuneration £398,219£538,102

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2022 → FY2023 · period ending 2023-12-31 vs 2022-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2022-12-312023-12-31
Operating margin -20.1%-17.8%
Net margin -20.2%-4.5%
Return on capital employed 122.8%145.9%
Current ratio 0.62x0.73x
Interest cover -4706.84x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102 §1A
Reporting scope
Consolidated group
Abridged
Yes — abridged accounts (limited disclosure)
Auditor
Azets Audit Services
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“At the time of approving the financial statements, after reviewing the latest management information, cash flow forecasts and making enquiries, the directors have a reasonable expectation that the parent company and the group that the parent company heads have adequate resources to continue in operational existence for at least 12 months from the approval of the financial statements. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”

Group structure

  1. SALES-I LIMITED · parent
    1. Sales-I UK Limited 100% · England
    2. Sale-I Inc 100% · Chicago, IL
    3. Sales-I Badger Limited 100% · England

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 13 resigned

Name Role Appointed Born Nationality
ALKHAS, Avner William Director 2025-07-07 May 1989 American
BENEFIEL, Sara Doyle Director 2026-02-01 Aug 1977 American
Show 13 resigned officers
Name Role Appointed Resigned
BLACK, Paul Secretary 2019-09-16 2024-05-21
MOUG, Alan Boyd Secretary 2018-08-08 2019-09-16
BLACK, Paul Director 2018-08-08 2024-05-21
BLACKBURN, Martin Harold, Director Director 2018-08-08 2024-05-21
CRAWFORD, Gordon Director 2018-08-08 2024-05-21
HARGREAVES, Richard Lawrence, Dr Director 2018-08-08 2024-05-21
LEE, Jonathan Michael Director 2018-08-08 2024-05-21
LOWDER, Vincent David Director 2024-05-21 2026-01-31
MCGIRL, Kevin Anthony Director 2018-08-08 2024-05-21
MOUG, Alan Boyd Director 2018-08-08 2019-09-16
PEET, Andrew Director 2020-04-01 2021-02-19
QUILTER, Matthew R Director 2024-05-21 2025-02-14
TATE, Kristopher Charles Director 2024-05-21 2025-07-03

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mr Gordon Crawford Individual Shares 25–50% 2018-08-16 Ceased 2024-05-21
Mr Paul Black Individual Shares 75–100%, Voting 75–100% 2018-08-08 Ceased 2018-08-16

Filing timeline

Last 20 of 55 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2024-06-19 RESOLUTIONS Resolution
  • 2024-06-10 MA Memorandum articles
  • 2024-06-10 RESOLUTIONS Resolution
Date Type Category Description
2026-04-01 DISS40 gazette Gazette filings brought up to date
2026-03-31 GAZ1 gazette Gazette notice compulsory
2026-02-04 TM01 officers Termination director company with name termination date PDF
2026-02-04 AP01 officers Appoint person director company with name date PDF
2025-07-29 AP01 officers Appoint person director company with name date PDF
2025-07-29 TM01 officers Termination director company with name termination date PDF
2025-06-19 CS01 confirmation-statement Confirmation statement with updates PDF
2025-03-03 AD01 address Change registered office address company with date old address new address PDF
2025-03-03 TM01 officers Termination director company with name termination date PDF
2024-10-09 AA accounts Accounts with accounts type group
2024-08-12 AA01 accounts Change account reference date company current extended PDF
2024-06-19 SH19 capital Capital statement capital company with date currency figure
2024-06-19 SH20 capital Legacy
2024-06-19 CAP-SS insolvency Legacy
2024-06-19 RESOLUTIONS resolution Resolution
2024-06-10 MA incorporation Memorandum articles
2024-06-10 RESOLUTIONS resolution Resolution
2024-06-04 TM01 officers Termination director company with name termination date PDF
2024-06-04 PSC08 persons-with-significant-control Notification of a person with significant control statement PDF
2024-06-04 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
7

last 12 months

Capital events
2

last 24 months

Officers appointed
2

last 12 months

Officers resigned
2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page