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Next accounts due

2025-12-31

Overdue

Confirmation statement due

2027-02-06 (in 9mo)

Last made up 2026-01-23

Watchouts

3 items

Cash

£5K

-80.4% lowest in 3 filed years

Net assets

Equity attributable

Employees

0

-100% lowest in 5 filed years

Profit before tax

£0

+100% vs 2022

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

5-year trend · latest reflected 2023-12-31

Metric Trend 2019-12-312020-12-312021-12-312022-12-312023-12-31
Turnover £141£17,051
Operating profit -£1,388,003£0
Profit before tax £450-£1,388,003£0
Net profit £364-£1,388,003£0
Cash £7,307£24,069£4,717
Total assets less current liabilities £999£999
Net assets £999£999
Equity £999£999£1,363-£1,386,640-£1,386,640
Average employees 33380
Wages £326,033£1,037,599£0
Directors' remuneration

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2022 → FY2023 · period ending 2023-12-31 vs 2022-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2019-12-312020-12-312021-12-312022-12-312023-12-31
Operating margin 0.0%
Net margin 0.0%
Current ratio 0.29x0.23x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Margin ratios are hidden where reported turnover is too small relative to profit to yield a meaningful figure — typical of holding companies whose income is mostly subsidiary dividends rather than trading revenue. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
Azets
Audit opinion
Qualified
Going concern
Material uncertainty disclosed

“The company has net liabilities of £1,386,640 at 31 December 2023, it is therefore reliant on parental support. A subsidiary of WPP PLC has confirmed that the group indebtedness will not be called upon until after 30 September 2025, but not confirmed additional funding. This indicates a material uncertainty.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 7 resigned

Name Role Appointed Born Nationality
KIMBERLEY, Simon Christopher Director 2021-03-31 Jun 1968 British
PADDON, Michelle Louise Director 2026-02-17 Sep 1978 British
Show 7 resigned officers
Name Role Appointed Resigned
CUMMINGS, Susan Ileen Director 2019-06-10 2022-07-22
EGGAR, Jonathan Neil Director 2022-07-22 2026-02-17
EWINGS, Scott Director 2019-07-08 2020-11-30
VEAL, Jason John Director 2019-04-13 2022-07-22
POTATO LONDON LTD Corporate Director 2019-04-13 2019-06-19
SUGAR CREATIVE STUDIO LTD Corporate Director 2019-04-13 2019-06-19
TINY REBEL GAMES LTD Corporate Director 2019-04-13 2019-06-19

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Wpp Group (Uk) Ltd Corporate entity Shares 50–75%, Voting 50–75% 2022-07-22 Active
Sugar Creative Studio Ltd Corporate entity Shares 25–50%, Voting 25–50%, Appoints directors 2019-04-13 Ceased 2022-07-22
Tiny Rebel Games Ltd Corporate entity Shares 25–50%, Voting 25–50%, Appoints directors 2019-04-13 Ceased 2022-07-22
Potato London Ltd Corporate entity Shares 25–50%, Voting 25–50%, Appoints directors 2019-04-13 Active

Filing timeline

Last 20 of 37 total filings

Date Type Category Description
2026-02-18 AP01 officers Appoint person director company with name date PDF
2026-02-17 TM01 officers Termination director company with name termination date PDF
2026-01-30 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-11-26 CH01 officers Change person director company with change date PDF
2025-01-29 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-11-18 AA accounts Accounts with accounts type full PDF
2024-07-03 AA accounts Accounts with accounts type full PDF
2024-02-01 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-02-01 RP04CS01 confirmation-statement Second filing of confirmation statement with made up date PDF
2023-01-24 CS01 confirmation-statement Confirmation statement with updates PDF
2022-10-19 PSC05 persons-with-significant-control Change to a person with significant control PDF
2022-10-08 AD01 address Change registered office address company with date old address new address PDF
2022-09-30 AA accounts Accounts with accounts type micro entity PDF
2022-07-27 PSC05 persons-with-significant-control Change to a person with significant control PDF
2022-07-26 AP01 officers Appoint person director company with name date PDF
2022-07-26 TM01 officers Termination director company with name termination date PDF
2022-07-26 TM01 officers Termination director company with name termination date PDF
2022-07-26 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2022-07-26 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2022-07-26 PSC07 persons-with-significant-control Cessation of a person with significant control PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
4

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page