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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-09-13 (in 4mo)

Last made up 2025-08-30

Watchouts

2 items

Cash

£29K

-18.6% lowest in 6 filed years

Net assets

-£4M

-76.4% lowest in 6 filed years

Employees

61

+1.7% highest in 5 filed years

Profit before tax

-£2M

-134.8% lowest in 4 filed years

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

6-year trend · latest reflected 2024-12-31

Metric Trend 2019-12-312020-12-312021-12-312022-12-312023-12-312024-12-31
Turnover £10,899,071£6,987,758
Operating profit -£354,600-£1,386,465
Profit before tax -£40,037-£111,731-£748,845-£1,757,953
Net profit -£110,256-£706,616-£1,729,158
Cash £122,923£314,358£302,024£99,307£35,948£29,262
Total assets less current liabilities £71,691-£311,929£648,034£219,644-£1,773,203-£3,991,919
Net assets -£311,929-£351,966-£462,222-£2,262,761-£3,991,919
Equity £71,691-£311,929-£351,966-£462,222-£2,262,761-£3,991,919
Average employees 3740476061
Wages
Directors' remuneration

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2019-12-312020-12-312021-12-312022-12-312023-12-312024-12-31
Operating margin -3.3%-19.8%
Net margin -6.5%-24.7%
Return on capital employed 20.0%34.7%
Current ratio 0.88x0.65x
Interest cover -0.90x-3.73x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 1 time since incorporation

  1. BALDWIN & FRANCIS LIMITED 2019-10-24 → present
  2. SEAFOX OCELOT LIMITED 2019-10-07 → 2019-10-24

Audit & accounting basis

Accounting basis
FRS 102 §1A
Reporting scope
Standalone (parent only)
Abridged
Yes — abridged accounts (limited disclosure)
Auditor
Moore Kingston Smith LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. As at the year end, the company had net liabilities of £3,991,919, the company has received confirmation from the parent company, Pioneer Ideso Holdings Limited, that it will continue to support the company for the following 12 months and beyond and that it will not require any parental loan amounts to be repaid until such time as the company is able to do so without compromising its ability to continue to trade and meet its liabilities as they fall due. Thus, the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

5 active · 6 resigned

Name Role Appointed Born Nationality
FRENCH, Richard Secretary 2026-05-06
AMES, Elaine Kathryn Director 2026-04-03 Nov 1982 British
FRENCH, Richard Anthony Lister Director 2026-04-03 Feb 1965 British
HILEY, Richard Alexander Director 2026-04-03 Feb 1982 British
SHAILER, Neil Richard Director 2025-07-30 Jun 1969 British
Show 6 resigned officers
Name Role Appointed Resigned
HUDSON, Lee Director 2021-07-22 2025-07-30
MORGAN, John Paul Director 2019-10-07 2026-04-03
NICHOLSON, George Elliott Director 2019-10-07 2026-04-03
PANNELL, Stuart Ian Director 2025-06-09 2026-04-03
QUARENDON, Brian Leslie Director 2019-10-07 2026-04-03
STORER, Christopher David Director 2020-01-28 2024-07-09

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Brush Group Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2026-04-03 Active
Ideso Group Ltd Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2024-01-01 Ceased 2026-04-03
Seafox Pioneer Limited Corporate entity Shares 75–100%, Voting 75–100% 2019-10-07 Ceased 2024-01-01

Filing timeline

Last 20 of 63 total filings

Date Type Category Description
2026-05-07 AP03 officers Appoint person secretary company with name date PDF
2026-05-06 AD01 address Change registered office address company with date old address new address PDF
2026-04-13 AP01 officers Appoint person director company with name date PDF
2026-04-09 AD01 address Change registered office address company with date old address new address PDF
2026-04-09 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2026-04-09 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2026-04-09 TM01 officers Termination director company with name termination date PDF
2026-04-09 TM01 officers Termination director company with name termination date PDF
2026-04-09 TM01 officers Termination director company with name termination date PDF
2026-04-09 TM01 officers Termination director company with name termination date PDF
2026-04-09 AP01 officers Appoint person director company with name date PDF
2026-04-09 AP01 officers Appoint person director company with name date PDF
2026-04-09 AD01 address Change registered office address company with date old address new address PDF
2026-04-07 SH01 capital Capital allotment shares PDF
2026-04-02 MR04 mortgage Mortgage satisfy charge full PDF
2026-02-09 CH01 officers Change person director company with change date PDF
2025-09-30 AA accounts Accounts with accounts type full PDF
2025-09-18 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-08-18 AP01 officers Appoint person director company with name date PDF
2025-07-30 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
20

last 12 months

Capital events
1

last 24 months

Officers appointed
5

last 12 months

Officers resigned
5

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page