MAMAS & PAPAS (DIGITAL) LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  +3.5%

  £43,206,000 → £44,727,000

• Cash

  +41.4%

  £847,000 → £1,198,000

• Net assets

  +16.6%

  £19,667,000 → £22,935,000

• Employees

  +23.1%

  13 → 16

• Operating profit

  -3.6%

  £4,337,000 → £4,183,000

• Profit before tax

  -3.6%

  £4,337,000 → £4,183,000

• Wages

  +79.1%

  £608,000 → £1,089,000

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

BDO LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“Based on the above Group performance, the directors believe it remains appropriate to prepare the financial statements of the company on a going concern basis, given the ability and intent of the group to continue providing support to its subsidiaries.”

Significant events

• “Our Digital business also performed very well growing sales by 3.5%, with an increase in customer acquisition and website traffic.”
• “As we continue to prioritise personalization and enhance the relevance of our communication with each unique customer, we were excited to launch our first Mamas and Papas App this year.”
• “The group refinanced in the year, taking out a new bank loan and repaying all of the remaining shareholder loan notes in full.”
• “We have partnered with Better Cotton to improve cotton farming globally.”
• “We continue our partnership with Oxfam which supports the circular economy approach through customer donations of clothing in our stores and concession locations.”
• “We continue with our "Loved for Life" initiative, which is our circularity and sustainability service that help customers maintain, refresh, reuse or recycle their much-loved pushchair.”
• “In September 2024 we installed a Voltage Optimisation unit at our head office site.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

10

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.