GLOBAL AD SALES LIMITED
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Cash
—
Latest balance sheet
Net assets
-£16k
USD -21,656
-20.9% lowest in 3 filed years
Employees
24
-61.9% lowest in 3 filed years
Profit before tax
-£5.5k
USD -7,365
+62.8% highest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
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Material uncertainty over going concern
Following the transfer of the company's assets and liabilities to another group company during the year, these accounts have been prepared on a basis other than that of a going concern. The directors intend to liquidate the entity in due course.
-
Going-concern uncertainty disclosed
-
Negative shareholders' funds
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £19,428,930 | £17,606 | £10,142 | -42.4% | |
| Operating profit | -£24,732,507 | -£14,995 | -£4,783 | +68.1% | |
| Profit before tax | -£24,027,298 | -£14,706 | -£5,466 | +62.8% | |
| Net profit | -£23,864,136 | -£13,388 | -£3,673 | +72.6% | |
| Cash | — | — | — | — | |
| Total assets less current liabilities | £570,286 | -£12,923 | -£16,071 | -24.4% | |
| Net assets | £90,995 | -£13,297 | -£16,071 | -20.9% | |
| Equity | £90,210 | -£13,297 | — | — | |
| Average employees | 63 | 63 | 24 | -61.9% | |
| Wages | £8,257,766 | £8,823 | £2,731 | -69% | |
| Directors' remuneration | £746,784 | £287 | £162 | -43.6% | |
| Highest paid director | £331,032 | £168 | — | — |
Figures converted to GBP from USD at 0.742 per USD (Frankfurter spot rate) — hover any figure for the original. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | -127.3% | -85.2% | -47.2% | |
| Net margin | -122.8% | -76.0% | -36.2% | |
| Gearing (liabilities / total assets) | 99.7% | 194.3% | 896.8% | |
| Current ratio | 1.01x | 0.52x | 0.11x | |
| Interest cover | — | — | -6.88x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- GLOBAL AD SALES LIMITED 2020-11-15 → present
- NBC WORLDWIDE LIMITED 2019-11-08 → 2020-11-15
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Deloitte LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“Following the transfer of the company's assets and liabilities to another group company during the year, these accounts have been prepared on a basis other than that of a going concern. The directors intend to liquidate the entity in due course.”
Significant events
- “Following the transfer of the company's assets and liabilities to another group company during the year, these accounts have been prepared on a basis other than that of a going concern.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 9 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LOCKHART, Tracy | Director | 2025-07-28 | Feb 1970 | British |
| NASH, Stephen Alan | Director | 2025-11-11 | Feb 1966 | British |
Show 9 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MANSFIELD, Alison | Secretary | 2019-11-08 | 2021-11-30 |
| BRATCHELL, Duncan John Timothy | Director | 2019-11-08 | 2022-06-30 |
| CHAN FOOK TIN, Maggy Vanessa | Director | 2023-03-24 | 2023-12-14 |
| DALGLISH, Charles Stephen | Director | 2022-07-28 | 2025-11-21 |
| DIPALMA, Jared | Director | 2019-11-08 | 2020-09-01 |
| HADDEN, Caroline Clare | Director | 2020-12-01 | 2022-07-28 |
| RAVEN, Max Ernest | Director | 2022-10-18 | 2023-03-24 |
| SULLIVAN, Kevin Charles | Director | 2020-12-01 | 2022-10-18 |
| WILSON, Anne Elizabeth | Director | 2023-12-14 | 2025-06-28 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Universal Studios Limited | Corporate entity | Shares 75–100% (as firm), Voting 75–100% (as firm), Appoints directors | 2019-11-08 | Active |
Filing timeline
Last 20 of 37 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-21 | AA | accounts | Accounts with accounts type full | |
| 2026-06-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-06-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-21 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-12 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-15 | AA | accounts | Accounts with accounts type full | |
| 2025-07-29 | AP01 | officers | Appoint person director company with name date | |
| 2025-07-10 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-08-21 | AA | accounts | Accounts with accounts type full | |
| 2024-06-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-02-20 | RP04SH01 | capital | Second filing capital allotment shares | |
| 2023-12-14 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-14 | TM01 | officers | Termination director company with name termination date | |
| 2023-10-12 | AA | accounts | Accounts with accounts type full | |
| 2023-06-16 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-06-14 | SH01 | capital | Capital allotment shares | |
| 2023-03-27 | AP01 | officers | Appoint person director company with name date | |
| 2023-03-24 | TM01 | officers | Termination director company with name termination date | |
| 2022-11-16 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.