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Next accounts due

2026-04-30

Overdue

Confirmation statement due

2026-11-09 (in 6mo)

Last made up 2025-10-26

Watchouts

1 item

Cash

£2M

-37.1% vs 2023

Net assets

£9M

+3.5% vs 2023

Employees

239

-0.4% vs 2023

Profit before tax

£807K

+139.8% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

7-year trend · latest reflected 2024-04-30

Metric Trend 2020-05-012021-04-302021-05-012022-04-302022-05-012023-04-302024-04-30
Turnover £61,574,384£42,262,670
Operating profit £2,589,817£2,107,483
Profit before tax -£2,029,815£807,336
Net profit -£1,528,032-£2,406,649-£2,847,388£333,855
Cash £9£3,689,524£2,319,834
Total assets less current liabilities £36,601,840£16,779,952
Net assets £10,293,918£7,887,269£8,971,169£9,285,197
Equity £11,821,950£30,881,754£10,293,918£23,661,807£4,887,269£8,971,169£9,285,197
Average employees 55240239
Wages £11,455,876£10,150,335
Directors' remuneration £1,713,194£410,489

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-04-30 vs 2023-04-30

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2020-05-012021-04-302021-05-012022-04-302022-05-012023-04-302024-04-30
Operating margin 4.2%5.0%
Net margin -4.6%0.8%
Return on capital employed 7.1%12.6%
Gearing (liabilities / total assets) 50.2%69.3%82.4%80.2%
Current ratio 1.10x0.42x
Interest cover 0.50x0.51x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
IFRS
Reporting scope
Consolidated group
Auditor
Hurst Accountants Limited
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the Parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”

Group structure

  1. ONCE UPON A TIME GLOBAL LTD · parent
    1. Once Upon a Time London Ltd 100% · UK · Intermediate holding company
    2. Once Upon a Time Marketing Limited 100% · UK · Advertising agency
    3. Once Upon a Time Music Limited 100% · UK · Integrated project management for the music and film industries
    4. Once Upon a Time Media Limited 100% · UK · Media planning and buying
    5. Once Upon a Time Activation Limited 100% · UK · Design and production agency
    6. Once Upon a Time Content Limited 100% · UK · Producers of creative content for the entertainment industry
    7. Once Upon a Time United States, Inc. 100% · USA · Intermediate holding company
    8. Once Upon a Time Hospitality, Inc. 100% · USA · Branding and digital advertising agency
    9. Once Upon a Time Trustee Limited 100% · UK · Dormant corporate trustee
    10. Once Upon a Time Marketing PTY Limited 100% · Australia · Advertising agency

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

4 active · 2 resigned

Name Role Appointed Born Nationality
CHARLTON, Diane Andrea Director 2019-11-22 May 1961 British
DAVISON, Judith Helen Director 2022-05-31 Jul 1963 British
GARTON, Joseph Edward Director 2019-11-22 Oct 1961 British
MILLER, Daniel Eric Director 2019-11-22 Dec 1974 British
Show 2 resigned officers
Name Role Appointed Resigned
NORFOLK, Graham Richard Director 2019-11-22 2025-11-07
WARD, Robert David Director 2019-11-22 2025-06-30

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Ms Diane Andrea Charlton Individual Shares 25–50%, Voting 25–50% 2019-12-20 Active
Mr Joseph Edward Garton Individual Shares 25–50%, Voting 25–50% 2019-12-20 Active
Mr Robert David Ward Individual Shares 75–100%, Voting 75–100%, Appoints directors 2019-11-22 Ceased 2019-12-20

Filing timeline

Last 20 of 36 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2022-03-14 MA Memorandum articles
  • 2022-03-14 RESOLUTIONS Resolution
Date Type Category Description
2026-04-02 TM01 officers Termination director company with name termination date PDF
2025-10-30 PSC04 persons-with-significant-control Change to a person with significant control PDF
2025-10-30 CH01 officers Change person director company with change date PDF
2025-10-30 CS01 confirmation-statement Confirmation statement with updates PDF
2025-07-14 TM01 officers Termination director company with name termination date PDF
2025-01-30 AA accounts Accounts with accounts type full PDF
2024-10-31 CS01 confirmation-statement Confirmation statement with updates PDF
2024-10-31 PSC04 persons-with-significant-control Change to a person with significant control PDF
2024-10-31 PSC04 persons-with-significant-control Change to a person with significant control PDF
2024-02-12 CH01 officers Change person director company with change date PDF
2023-11-06 CH01 officers Change person director company with change date PDF
2023-11-06 CS01 confirmation-statement Confirmation statement with updates PDF
2023-11-06 CH01 officers Change person director company with change date PDF
2023-10-07 AA accounts Accounts with accounts type full PDF
2022-11-08 CS01 confirmation-statement Confirmation statement with updates PDF
2022-10-24 AA accounts Accounts with accounts type full PDF
2022-06-14 AP01 officers Appoint person director company with name date PDF
2022-03-14 MA incorporation Memorandum articles
2022-03-14 RESOLUTIONS resolution Resolution
2022-01-21 AD01 address Change registered office address company with date old address new address PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
5

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page