NEW COMMERCIAL ARTS LONDON LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  +12.1%

  £29,838,962 → £33,435,772

• Cash

  +22.8%

  £6,442,288 → £7,909,627

• Net assets

  +62.7%

  £8,674,588 → £14,114,264

  highest in 5 filed years

• Employees

  +14.3%

  63 → 72

• Operating profit

  -62%

  £3,394,101 → £1,289,462

• Profit before tax

  -55.3%

  £3,586,222 → £1,603,925

  lowest in 4 filed years

• Wages

  +102.7%

  £5,255,298 → £10,653,269

  highest in 4 filed years

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

Moore Kingston Smith LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The Directors have assessed the ongoing business activities and the factors likely to affect the future development, performance and financial position of the Company for at least the next 12 months from the date of signing the financial statements. As at 31 December 2024, the Company has net cash of £7,909,627, net current assets of £14,069,589 and net assets of £14,117,792 and can therefore meet its short and long-term obligations as they fall due. After making enquiries, the Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for at least the next 12 months from the date of signing the financial statements. Additionally, the Company is a subsidiary of WPP plc and is supported by the overall WPP plc financing arrangements. Further, WPP plc has prepared forecasts and projections that take account of (i) reasonably possible declines in revenue or increases in costs arising from severe but plausible downside scenarios, and (ii) the results of reverse stress tests to qualify the level of revenue declines compared to 2024, taking into account cost mitigation actions which could be implemented. These include the Company's forecasted cash flows. The Directors therefore continue to adopt the going concern basis of accounting in preparing the financial statements.”

Significant events

• “Adverse economic conditions, including those caused by the conflicts in Ukraine and the Middle East, severe and sustained inflation, tariffs and other trade barriers, supply chain issues including around resilience affecting the distribution of our clients' products and/or disruption in credit markets, pose a risk our clients may reduce, suspend or cancel spend with us or be unable to satisfy obligations.”
• “Growing geopolitical tension and conflicts continue to have a destabılısıng effect. Alongside an adverse effect upon the economic outlook, there is general erosion of trust in institutions and in relation to global cooperation and integration an increasing political focus both on national interests and regional convergence. Such factors and economic conditions may be reflected in our clients' confidence in making longer-term investments and commitments in marketing spend.”
• “Without the automation and efficiency gains offered by generative Al, and Al more broadly, we may experience increased costs and inefficiencies in our operations impacting profitability and competitiveness. Falling behind competitors leveraging the opportunities Al offers to gain a competitive advantage could result in lost market share, decreased revenue and reduced profitability. We may struggle to attract and retain talent, further hindering our ability to innovate and compete. Generated materials may infringe third-party IP resulting in legal costs and client reputation impact.”
• “Our performance could be adversely affected if we do not react quickly enough to changes in our market, fail to attract, develop and retain key talent, are unable to retain and incentivise key talent, or are unable to adapt to new ways of working by balancing home and office working.”
• “A cyber-attack may lead to harm or disruption to our operations, systems or services. This risk is also likely to increase as the prevalence and sophistication of generative Al means there is potential for both human and Al generated attacks. Such an attack may also affect suppliers and partners through the unauthorised access to or manipulation, corruption or destruction of data.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

2

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.