SIERE TRADING LTD
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-10-16 (in 5mo)
Last made up 2025-10-02
Watchouts
Cash
£2M
+4.2% vs 2023
Net assets
£1M
-37.8% vs 2023
Employees
38
0% vs 2023
Profit before tax
-£415K
-139.9% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
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Material uncertainty over going concern
We draw attention to the going concern disclosure within note 2 in the financial statements, which indicates that the Group's brand licence, which is critical to its operations and revenue generation, expired after the reporting date and has not been renewed or replaced as at the date of this report. This condition, along with other matters set out in the going concern note, indicates that a material uncertainty exists that may cast significant doubt on the Group's ability to continue as a going concern.
-
Audit opinion: Qualified
Latest auditor's report carried a non-clean opinion.
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1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
4-year trend · vs Consumer Discretionary median
Accounts
4-year trend · latest reflected 2024-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Turnover | — | — | £30,196,032 | £27,161,925 | |
| Operating profit | — | — | £1,083,069 | -£370,752 | |
| Profit before tax | — | — | £1,039,738 | -£415,015 | |
| Net profit | — | — | £876,423 | -£614,917 | |
| Cash | — | — | £1,844,968 | £1,922,092 | |
| Total assets less current liabilities | — | — | £1,854,780 | £1,153,910 | |
| Net assets | — | — | £1,853,971 | £1,153,481 | |
| Equity | £48,420 | £117,475 | £1,853,971 | £1,153,481 | |
| Average employees | — | — | 38 | 38 | |
| Wages | — | — | £2,581,900 | £3,279,695 | |
| Directors' remuneration | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-10%
£30,196,032 £27,161,925
-
Cash
+4.2%
£1,844,968 £1,922,092
-
Net assets
-37.8%
£1,853,971 £1,153,481
-
Employees
0%
38 38
-
Operating profit
-134.2%
£1,083,069 -£370,752
-
Profit before tax
-139.9%
£1,039,738 -£415,015
-
Wages
+27%
£2,581,900 £3,279,695
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Operating margin | — | — | 3.6% | -1.4% | |
| Net margin | — | — | 2.9% | -2.3% | |
| Return on capital employed | — | — | 58.4% | -32.1% | |
| Gearing (liabilities / total assets) | — | — | 83.0% | 87.9% | |
| Current ratio | — | — | 1.20x | 1.14x | |
| Interest cover | — | — | 23.19x | -8.35x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Brebners
- Audit opinion
- Qualified
- Going concern
- Material uncertainty disclosed
“We draw attention to the going concern disclosure within note 2 in the financial statements, which indicates that the Group's brand licence, which is critical to its operations and revenue generation, expired after the reporting date and has not been renewed or replaced as at the date of this report. This condition, along with other matters set out in the going concern note, indicates that a material uncertainty exists that may cast significant doubt on the Group's ability to continue as a going concern.”
Group structure
- SIERE TRADING LTD · parent
- Sempra International Trading B.V. 100%
- SIA International Trading Limited 100%
Significant events
- “The Group's licensing agreement with DVF concluded on 31 January 2025. This development led to a reduction in sales orders and the incurrence of certain exceptional costs associated with the transition.”
- “The Group's brand licence agreement, which is fundamental to its business operations and revenue generation, expired on 31 January 2025. As at the date of approval of these financial statements the licence has not been renewed or replaced and the directors are actively seeking a new brand licence agreement.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CHEN, Jie | Director | 2020-10-01 | Mar 1980 | Chinese |
| PING, Jin | Director | 2020-10-01 | Aug 1975 | British |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| UK JIECHENG BUSINESS LIMITED | Corporate Secretary | 2020-10-01 | 2021-11-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Quan Wang | Individual | Shares 25–50%, Voting 25–50% | 2020-10-02 | Ceased 2024-06-24 |
| Jie Chen | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2020-10-02 | Active |
| Glamazon Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2020-10-01 | Ceased 2020-10-02 |
Filing timeline
Last 20 of 23 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-01 | AA | accounts | Accounts with accounts type group | |
| 2024-11-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-11-06 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-11-06 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-09-25 | AA | accounts | Accounts with accounts type group | |
| 2023-11-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-26 | AA | accounts | Accounts with accounts type small | |
| 2022-11-15 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-11-15 | CH01 | officers | Change person director company with change date | |
| 2022-11-15 | CH01 | officers | Change person director company with change date | |
| 2022-09-29 | AA | accounts | Accounts with accounts type small | |
| 2021-11-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-11-17 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2021-11-17 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2021-11-17 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2021-11-17 | TM02 | officers | Termination secretary company with name termination date | |
| 2021-11-09 | AD01 | address | Change registered office address company with date old address new address | |
| 2021-10-24 | AA01 | accounts | Change account reference date company current extended | |
| 2021-08-11 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.