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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-10-16 (in 5mo)

Last made up 2025-10-02

Watchouts

3 items

Cash

£2M

+4.2% vs 2023

Net assets

£1M

-37.8% vs 2023

Employees

38

0% vs 2023

Profit before tax

-£415K

-139.9% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

4-year trend · latest reflected 2024-12-31

Metric Trend 2021-12-312022-12-312023-12-312024-12-31
Turnover £30,196,032£27,161,925
Operating profit £1,083,069-£370,752
Profit before tax £1,039,738-£415,015
Net profit £876,423-£614,917
Cash £1,844,968£1,922,092
Total assets less current liabilities £1,854,780£1,153,910
Net assets £1,853,971£1,153,481
Equity £48,420£117,475£1,853,971£1,153,481
Average employees 3838
Wages £2,581,900£3,279,695
Directors' remuneration

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2021-12-312022-12-312023-12-312024-12-31
Operating margin 3.6%-1.4%
Net margin 2.9%-2.3%
Return on capital employed 58.4%-32.1%
Gearing (liabilities / total assets) 83.0%87.9%
Current ratio 1.20x1.14x
Interest cover 23.19x-8.35x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
Brebners
Audit opinion
Qualified
Going concern
Material uncertainty disclosed

“We draw attention to the going concern disclosure within note 2 in the financial statements, which indicates that the Group's brand licence, which is critical to its operations and revenue generation, expired after the reporting date and has not been renewed or replaced as at the date of this report. This condition, along with other matters set out in the going concern note, indicates that a material uncertainty exists that may cast significant doubt on the Group's ability to continue as a going concern.”

Group structure

  1. SIERE TRADING LTD · parent
    1. Sempra International Trading B.V. 100% · The Netherlands · wholesale trade and online business of clothing and accessories
    2. SIA International Trading Limited 100% · USA · wholesale trade and online business of clothing and accessories

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 1 resigned

Name Role Appointed Born Nationality
CHEN, Jie Director 2020-10-01 Mar 1980 Chinese
PING, Jin Director 2020-10-01 Aug 1975 British
Show 1 resigned officer
Name Role Appointed Resigned
UK JIECHENG BUSINESS LIMITED Corporate Secretary 2020-10-01 2021-11-01

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Quan Wang Individual Shares 25–50%, Voting 25–50% 2020-10-02 Ceased 2024-06-24
Jie Chen Individual Shares 75–100%, Voting 75–100%, Appoints directors 2020-10-02 Active
Glamazon Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2020-10-01 Ceased 2020-10-02

Filing timeline

Last 20 of 23 total filings

Date Type Category Description
2025-10-02 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-08-01 AA accounts Accounts with accounts type group PDF
2024-11-06 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-11-06 PSC04 persons-with-significant-control Change to a person with significant control PDF
2024-11-06 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2024-09-25 AA accounts Accounts with accounts type group PDF
2023-11-02 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-09-26 AA accounts Accounts with accounts type small PDF
2022-11-15 CS01 confirmation-statement Confirmation statement with updates PDF
2022-11-15 CH01 officers Change person director company with change date PDF
2022-11-15 CH01 officers Change person director company with change date PDF
2022-09-29 AA accounts Accounts with accounts type small PDF
2021-11-17 CS01 confirmation-statement Confirmation statement with no updates PDF
2021-11-17 PSC01 persons-with-significant-control Notification of a person with significant control PDF
2021-11-17 PSC01 persons-with-significant-control Notification of a person with significant control PDF
2021-11-17 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2021-11-17 TM02 officers Termination secretary company with name termination date PDF
2021-11-09 AD01 address Change registered office address company with date old address new address PDF
2021-10-24 AA01 accounts Change account reference date company current extended PDF
2021-08-11 CH01 officers Change person director company with change date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
2

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page