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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-11-29 (in 6mo)

Last made up 2025-11-15

Watchouts

None on the register

Cash

£223K

-30% vs 2023

Net assets

£1M

+7.2% vs 2023

Employees

16

-52.9% lowest in 4 filed years

Profit before tax

£123K

-63.5% lowest in 4 filed years

Accounts

4-year trend · latest reflected 2024-12-31

Metric Trend 2021-12-312022-12-312023-12-312024-12-31
Turnover £7,925,954£8,057,920£4,853,992£2,576,396
Operating profit £1,318,375£740,641£352,516£124,744
Profit before tax £1,318,375£740,641£338,025£123,333
Net profit £274,777£111,100
Cash £660,802£27,413£318,300£222,904
Total assets less current liabilities £4,107,953£2,314,337£1,655,208£1,578,085
Net assets £1,065,287£1,954,986£1,342,456£1,438,735
Equity £1,065,287£1,954,986£1,342,456£1,438,735
Average employees 64633416
Wages £2,965,706£1,431,730
Directors' remuneration £186,536£177,086

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2021-12-312022-12-312023-12-312024-12-31
Operating margin 16.6%9.2%7.3%4.8%
Net margin 5.7%4.3%
Return on capital employed 32.1%32.0%21.3%7.9%
Current ratio 3.26x5.09x
Interest cover 24.33x88.41x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
BDO LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“After having reviewed in detail the current trading position; forecasts, subsequent events and prospects of the Company, the Directors are satisfied that the Company has sufficient resources available to continue in operational existence for the foreseeable future. The ability of the Company to continue as a going concern is dependent on a number of factors. The most significant of these being that the ultimate controlling party, Super Group (SGHC) Limited, will continue to support the Company and provide or procure the provision of adequate financial resources. This support will not be withdrawn for a period of at least 12 months from the date of signing the Annual Financial Statements.”

Group structure

  1. BG MARKETING SERVICES LTD · parent
    1. Merryvale Limited

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 4 resigned

Name Role Appointed Born Nationality
AKITT, Richard Howard Director 2025-02-05 Jan 1958 British
SWEET, Philip James Director 2025-02-05 Jul 1977 British
Show 4 resigned officers
Name Role Appointed Resigned
FEBRUARY, Victor Richard Director 2022-08-01 2024-07-01
GODWIN, Wesley Director 2024-06-30 2025-01-21
ROSS, Kirsty Farrah Director 2025-01-21 2025-02-05
WHYLES, Timothy George Edward Director 2020-10-23 2022-08-01

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Super Group (Sghc) Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2025-01-01 Active

Filing timeline

Last 20 of 25 total filings

Date Type Category Description
2025-11-17 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-10-08 AA accounts Accounts with accounts type full
2025-07-07 AD01 address Change registered office address company with date old address new address PDF
2025-04-23 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2025-04-23 PSC09 persons-with-significant-control Withdrawal of a person with significant control statement PDF
2025-03-20 AAMD accounts Accounts amended with accounts type small
2025-02-06 TM01 officers Termination director company with name termination date PDF
2025-02-06 AP01 officers Appoint person director company with name date PDF
2025-02-06 AP01 officers Appoint person director company with name date PDF
2025-02-06 AP01 officers Appoint person director company with name date PDF
2025-02-06 TM01 officers Termination director company with name termination date PDF
2024-12-23 AA accounts Accounts with accounts type total exemption full PDF
2024-11-15 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-07-17 AP01 officers Appoint person director company with name date PDF
2024-07-16 TM01 officers Termination director company with name termination date PDF
2023-12-28 AA accounts Accounts with accounts type total exemption full PDF
2023-11-01 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-01-09 AA accounts Accounts with accounts type full
2022-12-22 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-09-01 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
3

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page