BG MARKETING SERVICES LTD
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-11-29 (in 6mo)
Last made up 2025-11-15
Watchouts
None on the register
Cash
£223K
-30% vs 2023
Net assets
£1M
+7.2% vs 2023
Employees
16
-52.9% lowest in 4 filed years
Profit before tax
£123K
-63.5% lowest in 4 filed years
Net assets
4-year trend · vs Industrials median
Accounts
4-year trend · latest reflected 2024-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Turnover | £7,925,954 | £8,057,920 | £4,853,992 | £2,576,396 | |
| Operating profit | £1,318,375 | £740,641 | £352,516 | £124,744 | |
| Profit before tax | £1,318,375 | £740,641 | £338,025 | £123,333 | |
| Net profit | — | — | £274,777 | £111,100 | |
| Cash | £660,802 | £27,413 | £318,300 | £222,904 | |
| Total assets less current liabilities | £4,107,953 | £2,314,337 | £1,655,208 | £1,578,085 | |
| Net assets | £1,065,287 | £1,954,986 | £1,342,456 | £1,438,735 | |
| Equity | £1,065,287 | £1,954,986 | £1,342,456 | £1,438,735 | |
| Average employees | 64 | 63 | 34 | 16 | |
| Wages | — | — | £2,965,706 | £1,431,730 | |
| Directors' remuneration | — | — | £186,536 | £177,086 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-46.9%
£4,853,992 £2,576,396
lowest in 4 filed years
-
Cash
-30%
£318,300 £222,904
-
Net assets
+7.2%
£1,342,456 £1,438,735
-
Employees
-52.9%
34 16
lowest in 4 filed years
-
Operating profit
-64.6%
£352,516 £124,744
lowest in 4 filed years
-
Profit before tax
-63.5%
£338,025 £123,333
lowest in 4 filed years
-
Wages
-51.7%
£2,965,706 £1,431,730
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Operating margin | 16.6% | 9.2% | 7.3% | 4.8% | |
| Net margin | — | — | 5.7% | 4.3% | |
| Return on capital employed | 32.1% | 32.0% | 21.3% | 7.9% | |
| Current ratio | — | — | 3.26x | 5.09x | |
| Interest cover | — | — | 24.33x | 88.41x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After having reviewed in detail the current trading position; forecasts, subsequent events and prospects of the Company, the Directors are satisfied that the Company has sufficient resources available to continue in operational existence for the foreseeable future. The ability of the Company to continue as a going concern is dependent on a number of factors. The most significant of these being that the ultimate controlling party, Super Group (SGHC) Limited, will continue to support the Company and provide or procure the provision of adequate financial resources. This support will not be withdrawn for a period of at least 12 months from the date of signing the Annual Financial Statements.”
Group structure
- BG MARKETING SERVICES LTD · parent
- Merryvale Limited
Significant events
- “The Directors performed a further review of events subsequent to the balance sheet date through to the date the financial statements were issued and determined that there were no other such events requiring recognition or disclosure in the financial statements.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AKITT, Richard Howard | Director | 2025-02-05 | Jan 1958 | British |
| SWEET, Philip James | Director | 2025-02-05 | Jul 1977 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FEBRUARY, Victor Richard | Director | 2022-08-01 | 2024-07-01 |
| GODWIN, Wesley | Director | 2024-06-30 | 2025-01-21 |
| ROSS, Kirsty Farrah | Director | 2025-01-21 | 2025-02-05 |
| WHYLES, Timothy George Edward | Director | 2020-10-23 | 2022-08-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Super Group (Sghc) Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2025-01-01 | Active |
Filing timeline
Last 20 of 25 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-11-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-08 | AA | accounts | Accounts with accounts type full | |
| 2025-07-07 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-04-23 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-04-23 | PSC09 | persons-with-significant-control | Withdrawal of a person with significant control statement | |
| 2025-03-20 | AAMD | accounts | Accounts amended with accounts type small | |
| 2025-02-06 | TM01 | officers | Termination director company with name termination date | |
| 2025-02-06 | AP01 | officers | Appoint person director company with name date | |
| 2025-02-06 | AP01 | officers | Appoint person director company with name date | |
| 2025-02-06 | AP01 | officers | Appoint person director company with name date | |
| 2025-02-06 | TM01 | officers | Termination director company with name termination date | |
| 2024-12-23 | AA | accounts | Accounts with accounts type total exemption full | |
| 2024-11-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-17 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-16 | TM01 | officers | Termination director company with name termination date | |
| 2023-12-28 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-11-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-01-09 | AA | accounts | Accounts with accounts type full | |
| 2022-12-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-01 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.