MSA ADVERTISING LIMITED
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Cash
£110K
+8,804.9% vs 2024
Net assets
£29M
+373.7% vs 2024
Employees
4
-33.3% vs 2024
Profit before tax
-£6M
-15.7% vs 2024
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2025-06-30
| Metric | Trend | 2024-06-30 | 2025-06-30 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £135,392 | £258,916 | +91.2% | |
| Operating profit | -£516,297 | -£2,991,892 | -479.5% | |
| Profit before tax | -£5,208,979 | -£6,026,254 | -15.7% | |
| Net profit | -£5,208,979 | -£6,026,254 | -15.7% | |
| Cash | £1,240 | £110,421 | +8,804.9% | |
| Total assets less current liabilities | £2,309,523 | £54,820,591 | +2,273.7% | |
| Net assets | -£10,715,469 | £29,333,008 | +373.7% | |
| Equity | -£10,715,469 | £29,333,008 | +373.7% | |
| Average employees | 6 | 4 | -33.3% | |
| Wages | £389,551 | £959,903 | +146.4% | |
| Directors' remuneration | £389,551 | £869,708 | +123.3% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-06-30 | 2025-06-30 |
|---|---|---|---|
| Return on capital employed | -22.4% | -5.5% | |
| Current ratio | 0.03x | — | |
| Interest cover | -0.11x | -0.74x |
Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Margin ratios are hidden where reported turnover is too small relative to profit to yield a meaningful figure — typical of holding companies whose income is mostly subsidiary dividends rather than trading revenue. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- SRLV Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- MSA ADVERTISING LIMITED · parent
- I-Media Advertising Ltd 100%
- Pitstop Advertising Limited 100%
Significant events
- “The business has undergone significant change during the period in a challenging market driven by economic headwinds but also endemic consolidation within the big media holdcos, headlined by Omnicom's acquisition of IPG.”
- “There have been no significant events affecting the company since the balance sheet date.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BLOOM, David Edward | Director | 2021-05-04 | Sep 1968 | British |
| JANKEL, Jacob | Director | 2024-09-11 | Jul 1995 | British |
| LEWIS, Jonathan | Director | 2021-03-09 | Jul 1963 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ALLAN, Stephen David | Director | 2021-06-03 | 2024-09-11 |
| LUCKOCK, Nicholas Charles | Director | 2021-06-03 | 2024-09-11 |
| NAGGAR, Jonathan | Director | 2021-06-03 | 2024-09-11 |
| SWANN, Richard | Director | 2021-06-28 | 2024-09-11 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Cpm Bidco Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2024-09-11 | Active |
| Mr Jonathan Lewis | Individual | Shares 50–75%, Voting 50–75%, Appoints directors | 2021-03-09 | Ceased 2021-06-03 |
Filing timeline
Last 20 of 49 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-01-29 RESOLUTIONS Resolution
- 2024-01-29 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-11 | AA | accounts | Accounts with accounts type full | |
| 2026-04-01 | AA01 | accounts | Change account reference date company current extended | |
| 2026-01-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-18 | AA | accounts | Accounts with accounts type small | |
| 2025-02-20 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2025-02-14 | SH01 | capital | Capital allotment shares | |
| 2024-12-23 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-11-13 | SH01 | capital | Capital allotment shares | |
| 2024-10-10 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-09-24 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-09-23 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-23 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-23 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-23 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-23 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-23 | PSC09 | persons-with-significant-control | Withdrawal of a person with significant control statement | |
| 2024-09-16 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-04-10 | AA | accounts | Accounts with accounts type small | |
| 2024-01-29 | RESOLUTIONS | resolution | Resolution | |
| 2024-01-29 | MA | incorporation | Memorandum articles |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.