ICE TRAVEL GROUP LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  -5.2%

  £20,262,427 → £19,210,485

• Cash

  -34.2%

  £8,746,061 → £5,757,629

• Net assets

  -3.8%

  £20,036,944 → £19,283,571

  lowest in 3 filed years

• Employees

  -14.7%

  68 → 58

• Operating profit

  -85.7%

  £1,339,063 → £191,669

• Profit before tax

  -120.1%

  £939,063 → -£188,686

• Wages

  -7.2%

  £3,157,703 → £2,930,094

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Consolidated group

Abridged

Yes — abridged accounts (limited disclosure)

Auditor

Forvis Mazars LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable future. Thus they continue to adopt the going concern basis for accounting in preparing the annual financial statements.”

Group structure

1. ICE TRAVEL GROUP LIMITED · parent
   1. Travel Supermarket Limited 100% · Operation of an online holiday price comparison and deals website
   2. Icelolly Marketing Limited 100% · Operation of an online holiday price comparison and deals website

Significant events

• “2024 saw a 3% growth in the core revenue stream of package holidays, offset by a drop in car hire and travel extras.”
• “During 2024 the directors made the decision to deploy marketing funds into social media & new growth channels and away from traditional TV advertising, which drove an almost 300% increase in social media sessions and broadened the audience demographic.”
• “2024 also saw a significant change in the google landscape, which has historically been a key source of leads driving consumers to the websites. As a result, the directors have sought to diversity both websites' marketing channels which has increased direct costs and reduced gross margin %.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

20

last 12 months

Capital events

10

last 24 months

Officers appointed

0

last 12 months

Officers resigned

1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.